Zhang: A man at the peak of the children's supplies industry

September 11, 2009, Beijing, the Great Hall of the victory, China's Haier, China Ping ' an, Harbin pharmaceutical group, Anta Sports, road leopard sports and other China's 217 enterprises were selected as "Asia's top 500" list. As a leader in children's products industry, the road leopard and the top brands from all walks of life were selected in the Asian brand 500, the fact that the child supplies industry in the consumer market is rising, and is gradually recognized and accepted by society. Hi on Add XI is, road Leopard Sporting Goods Co., Ltd. Vice chairman Zhang also won the "Asian brand Top ten Innovative characters award (Industry)".　　Thus, once again, the Society for Children's products industry recognition and encouragement, Zhang as a child supplies industry, the top management representative, he is in his way to the Asian people to show the charm of children's products industry. "Innovation is by no means a historical review, but in the exploration of the future, constantly changing and upgrading themselves." "--one of the top ten Asian brands of innovative People award, Road Leopard Sporting Goods Co., Ltd., vice chairman Zhang Road Leopard brand was founded in 1985, is the forerunner of Chinese children's shoes, is committed to creating children's fashion health equipment first brand. As the speaker of Chinese children's fashion sports spirit, road leopard in the new product development, manufacturing technology field has an absolute leading competitive advantage, children's leisure sports footwear products as the core, is gradually to children's clothing, toys and other related products derived from the focus for the Chinese children to provide diversified, personalized child fashion health equipment,　　is one of the few domestic research and development, production, marketing as one of the specialized large-scale children's products enterprises. Product functional traceability According to the investigation, the road leopard children's shoes in the product function is located in the forefront of the industry, exquisite workmanship, especially in the sole environmental protection materials, sole elasticity, wear resistance on the soles of the few people can and.　　Recently, the road leopard children's shoes more introduced the soles of fruit odor removal technology, but also the original "Four maintenance foot" concept, has aroused widespread concern in the industry. With the development of children's Sporting goods market, the major enterprises have increased the supervision and control of products, and strive to occupy a place in the increasingly competitive market. Zhang said: "The road leopard, which started as a shoe material, has unparalleled advantages in the performance of the product." Product is the root of brand development, but only in the quality of product maintenance is not enough, the market is asking us to have a greater bright spot. Functional, is the road Leopard brand development of a general direction, road Leopard brand as a child fashion health of the generation of speakers, focus on providing children with diversified, personalized fashion health sports equipment. At present, the road leopard is in foreign well-known institutions jointly research and development of shoes products hundred waterproof, breathable technology, it is estimated that the spring and summer will have limited edition of this type of products into the market. We require the product performance to do better, but also in the product function to upgrade, the future, the road leopard will also launch more functional products to meet the healthy growth of children and sports needs. "Brand-building three-dimensional rendering 2009, road Leopard signed" home with aliens "two bigResplendent child star: "Tang Not Bitter" and "less" the actor "Wu Lei" and "Chen Manyuan", as the brand image spokesperson, and put on the CCTV children's channel for extensive publicity.　　July, the road Leopard National regional tour headman stood in Hangzhou opened the curtain, to increase the Gar of key markets, along with regional advertising such as Xinjiang children, Zhejiang People's livelihood, Sichuan News, Shandong Comprehensive Arts and other channels of the launch, road Leopard brand in the country's visibility significantly increased, and more near the formation of an unstoppable road leopard fashion trend. Zhang said: "In recent years, the road leopard gradually increased the brand publicity, in addition to the well-known television media, there are network media, such as the children's shoes industry's top portal-' China Children's Shoes network ' has launched a brand advertising, in addition to the numerous paper media agencies to cooperate. In mainland China, the road leopard is moving towards a mature top industry brand, we do not think that we are the first, because we are still working, and still moving forward. In addition, the road Leopard brand is not only a Chinese brand, but also a national boundaries and to the international famous brand of children and the development of the potential and strength of the well-known brands. At present, in India, the Middle East, Europe, Russia, the Americas and other regions, marked ' Rooba ' road leopard products have been greatly welcomed, road Leopard brand has been recognized and accepted by the international consumer, there are no more than foreign enterprises call to consult the brand of foreign authorized agent Road leopard. Relative to the international trend of the leopard, the development of the domestic market can not be missed, in the future, we will continue to increase the expansion of the domestic market and development, shape children's products in the field of the top brand, and continue to advance. "Sichuan model market to build in order to further strengthen the monitoring of domestic channels, as well as enhance the regional market management capacity, in August 09, the Road Leopard brand Chengdu Direct Battalion Branch was established, which marked the development of road Leopard brand into a new world." It is understood that in October, the road leopard will be the United Nations, Sichuan Sports Bureau leadership and Wu Lei, Chen Manyuan Two spokesmen in Chengdu, Sichuan, held the first road Leopard Child Health Industry Forum and 2010 Marketing Summit. In addition, the road leopard will unite the national authoritative units and guests in Sichuan TV station to host a large children's product health Forum, walking public welfare, for children's healthy growth again to offer strength.　　In this series of measures, I realized that the road Leopard brand in Sichuan Direct Battalion's strength and determination, I believe this will be a high-profile industry event. Zhang said: "In the children's consumer market, the regional direct brand is scarce." On the one hand, occupy a lot of capital, small and medium-sized enterprises are worried about the overall brand operation. On the other hand, small and medium enterprise team personnel, direct battalion difficult to implement. But for the strength of the mature enterprises, the advantages of direct battalion is also obvious, first of all, play a role in the template for other regional management to provide reference. Secondly, because it is the factory Direct battalion, shortens the channel, reduces the product cost, is advantageous to the market competition. Thirdly, it strengthens the capture of market information, and makes it easier for enterprises to understand the latest developments and trends. Finally, the operation of the surrounding areas to play a certain role in monitoring. The leopard is relying on the strong strength, in the comprehensiveAfter considering the factors, decided to Sichuan this big market as the brand straight camp.　　We in the company's decision-making, we believe that the road Leopard brand Development will usher in a higher peak. Join Marketing support talent binding training shoes and clothing market there seems to be a trend, franchisee or agent of the mouth must ask support.　　To some extent, the support culture has formed the dealers ' instinct of relying too much on the enterprise, and also increased the burden of enterprises to some extent. Zhang said: "Support for the current distributor, is still necessary." Because, in the market has a lot of excellent agents, the cause of the expansion encountered obstacles, the need for enterprise support. Another important aspect, I think through effective support to change the brand awareness of dealers, through practice to help explain the significance of brand promotion. At this time also need to pay attention to support the way, is the support of hardware or loans, or in the promotion of brand support, the major enterprises have different views, and we are mainly inclined to the latter way. "In the process of enterprise development, the core personnel play a vital role." This has formed a strong contradiction with the frequent talent beating phenomenon in the market.　　What if the business owner solves the problem? Zhang: "The importance of talent is self-evident, but how to retain a talent, it requires skills." A person's development has a variety of needs, many people pay attention to material needs, spiritual needs, but still can not keep people, this is because they also ignore an important factor, that is, the progress of demand, including skills and career progress to meet, which is the main way to reflect the value of life. For everyone to leave unlimited growth space, as long as there is the ability to be afraid not to play a place. Box dead cage is an important reason for the loss of talents, especially the senior talents. "Conclusion: As the top ten Asian brands of innovative characters, Zhang to the author to show his wisdom and knowledgeable." Witness, under the leadership of Zhang, we will have been watching the road Leopard brand in the children's clothing market brilliance.