Zhang Chaoyang: Fearless encirclement and suppression Sina has never been friendly with us.

Sina, Tencent and NetEase three big portals, will join together to form the Olympic Report Alliance today, the goal is directed to Sohu. Such a level and scale of the "encirclement and suppression" action, in the history of China's Internet warfare has not seen. In this respect, Sohu Board chairman Zhang was dismissive of yesterday's attitude. The giant unbearable Sohu Olympics a single big identity decided fate. As the Olympic exclusive Internet sponsor, Sohu has monopolized a large number of core resources, such as the Olympic Games online media exclusive interview right. With the 2008 Olympic Games approaching, Sohu's innate advantages become more apparent, directly threatening the interests of other domestic commercial websites bottom line. Resistance first broke out from Tencent. At the beginning of the month, Tencent announced the signing of the four Olympic Games won the popular project team, and claimed to be the four teams exclusive information release platform. But Sina, Tencent and NetEase are scheduled to be held today's release, it is not expected by the industry, the three parties will disclose an agreement, content is in the Olympic report and other aspects of deep cooperation. Over the years, these three portals have never worked together to make any major business partnership. Pressure is driving, and no portal is willing to be marginalized in Olympic reporting, which means huge business and brand losses. The Olympic logo advertising Sohu alone this one Sohu will be alone, Zhang is indifferent, "Olympic sponsors enjoy the most stringent rights and interests protection, competitors do not have the resources, even loosely combined to do nothing, but to create some momentum, unless the companies merged." "Charles Zhang also reminded Sina, Tencent, NetEase," according to the regulations, any playing Olympic rings logo internet advertising, can only be released in the Sohu network. "As we all know, Olympic sponsors are the backbone of the entire Olympic advertising market, tens of millions of of dollars to spend, care about is the revered Olympic logo, so that the five rings in the advertising disappeared, no Olympic sponsors can tolerate." But in the face of China's most powerful media alliance, Sohu's actual strategy is "outside the loose inside tight." In lobbying the relevant agencies to "beat the Edge" behavior, Sohu has with the star, CCTV international strategic partners, and the binding of a large number of urban media and hundreds of radio stations, Liu Xiang and other athletes please to open a blog. Tencent only has 250 million registered users, and Sohu has taken the same tactics. Portal war torn to the last veil Strange is, Sohu yesterday also brewing counterattack, the direction is the blog community, the main attack on Sina. Yesterday, Sohu High-profile release of "Sohu 3.0", which is actually a blog for the entrance of the personal portal, at the same time, the integration of its sogou, Chinaren, 17173, focus on real estate, video, online music and other product lines. Zhang believes that this "pleasures" personal portal, the majority of bloggers will constitute the temptation, "this powerful personal space, will become the WEB3.0 era of ' model room ', early next year, Sohu blog will break 20 million, and some of them will be from Sina moved over." The rising of the portal conflict is a basic judgment of the industry-after the Olympic Games, the domestic portal pattern will be decided. All kinds of competitions are under stage. Yesterday inAfternoon, walked into Sohu conference room, found that staff are scrambling to erase the handwriting on the blackboard, is said to be involved in trade secrets, and reporters only have time to see a sentence-let QQ Charybdis. Morning News reporter Liming Sohu chairman Charles Zhang-Sina and we have never been friendly Reporter: Tencent president pointed out, will not let Sohu Monopoly Olympic Games, how do you think? Zhang Chaoyang: The first appearance of the Olympic Games sponsor of the Internet project, the Chinese Olympic Committee and BOCOG both attach great importance to, we do not monopolize the Olympic Games, just according to the contract. We are the Olympic sponsors and the Olympic official website host, but also the Chinese sports delegation, the Chinese Olympic Committee partners, in a number of areas enjoy exclusive rights and interests. Reporter: But Tencent has signed the Chinese badminton and other four gold-medal popular team. Charles Zhang: You can pay attention to a detail, when Tencent released the contract news, its website is full of "official" words, but a few hours later changed to "Support" a team. Other websites, of course, can cover the Olympics, but not across borders. Reporter: Sina and other three major websites will issue "Joint Olympic report Manifesto", whether Sohu feel pressure? Charles Zhang: The opponents feel the pressure. During the Olympic Games, all Internet-related behavior is a highly centralized unified market development, Sohu Olympic content advantages are protected, with the five-ring logo of the Internet advertising can only appear in Sohu, opponents of the "edge" is not a hit. Reporter: Olympic competition is so fierce, why next week Sohu's most important activity is "blog meeting"? Charles Zhang: That is our technology-driven concept of a full debut, the blog is no longer a simple text display, but the Internet access and personal space, users can enjoy in this including mailboxes, alumni, music, video, news and other Sohu products. Journalist: But it's also easy to imitate by your opponents. Zhang Chaoyang: Opponents can only learn their shape, can not learn his God. In fact, Sohu Blog and small note (a similar QQ communication tools) Sina has recently copied a lot. Reporter: The atmosphere between you and Sina seems not too friendly? Zhang Chaoyang: Sina and we have never been friendly. In any case, after a few years, when China has hundreds of millions of internet users, Sohu will remain a mainstream service provider.