Zhang Chaoyang: Sohu will elevate Weibo status to the highest level

Absrtact: "Sohu will elevate the status of Weibo to the highest level, I personally come to grasp, the development of micro-Bo will not cap the investment, and celebrity strategy must go." Sohu Group chairman Charles Zhang said to reporters recently.

"Sohu will elevate the status of Weibo to the highest level, I personally come to grasp, the development of micro-blog will not cap the investment, and celebrity strategy must go." Sohu Group chairman Charles Zhang said to reporters recently.

Micro-blog is micro-blogging, on-site records, words, hair feeling, users can publish text, pictures, videos anytime, anywhere, fast even more than live TV, and is the real name narration. This year, Sohu, Tencent, NetEase and other portals have launched micro-blog products. According to the market research data from the iresearch, 2010 3-June, the number of domestic microblogging market coverage increased from 54.521 million to 103.07 million.

According to Charles Zhang, Sohu's WEB2.0 strategy, is up early to catch up late set. It is reported that as early as 2007, Sohu Blog began the relationship of the road transformation, a grassroots and technology-driven way to launch Sohu Blog, aimed at this foundation to further build China's Facebook, but for various reasons did not carry out vigorously promotion. "The outbreak of the White society has not yet arrived, but let the microblogging of this incident in China burst, let us regret that we did not catch up with this episode." But the time is still not too late, because Weibo is still in a media circle and a small circle of celebrities, will become public. ”

According to the reporter understands, at present Zhang Chaoyang is implementing the plan of rebuilding Sohu, Hope Sohu's search, media and video, game, WEB2.0 full bloom. The previous decision of the Sogou split thing has been signed and announced. Sohu's media and video strategy is now in a more advantageous position, especially in the long video high-definition playback Sohu ahead of other video manufacturers. In the game, "Tianlong eight" after the success of the new "Deer Ding kee" is also in a very good operating condition.

"China's internet has indeed entered World War II, the comprehensive promotion is not only a split strategy, but the whole company's culture construction and management style, the management goal orientation, the capital investment as well as the choice domain and so on must carry on the profound reflection and the change, this process should be a new Sohu after two years, and was able to win in the Second World War Sohu. Charles Zhang stressed.