Zhang Chaoyang: The entry point of Sohu in mobile internet is media

Information Morning Wang

A few days ago, Sohu Mobile Internet Media Partners Annual meeting held in Beijing, from the national hundreds of media participants.

"In the real blowout of the mobile Internet in the present, Sohu to embrace without hesitation, our mobile Internet entry point is the media." After more than 10 years of grinding, we have formed the technology, products, channels and media content of the comprehensive ability and cultural genes, our editorial department knows how to accurately and comprehensively organize the formation of information, our technical product channel capabilities to make this information quickly and widely easy to reach the user hands. Now, Sohu News client and mobile phone Sohu already has a very large user scale, this is our exerting force point. Zhang Chaoyang, chairman and chief executive officer of Sohu Board, said bluntly at the annual meeting.

Sohu News client has 60 million users

"From April 2010 to June 2011, Sohu News client spent more than a year to do 1.44 million of the installed user activation, from June 2011 to June 2012, another year to achieve 13 million of the installed user, but the next 6 months, From 13 million installed to activate users to do nearly 60 million, day active users more than 14 million. Sohu Product Vice President Fang introduced, Sohu's channel advantage in which shows exhaustive.

Over the past year, Sohu successfully held more than 20 mobile phone manufacturers, and with more than 20 mainstream Android application stores to cooperate well, beyond all the same competitive products. In addition, Sohu News client in product technology development has also made a rapid breakthrough, not only in the industry pioneered the "News + reading" mode, but also the first realization of the "Live + sharing + audio-visual" function, the real realization of the "full media" of the platform function. Apple App Store just released the top 100 recommended applications, Sohu News client ranked among them, become the only news class application, but also proved the Sohu News client in the technology and user experience advantages.

It is understood that Sohu, including Sohu News client, mobile phone Sohu and other areas around the layout of mobile media products has accumulated hundreds of millions of users, is China's largest mobile media platform.

Building Mobile Media open platform with hundreds of media partners

In the context of mobile Internet, traditional media and internet companies have seen opportunities, and many traditional media even began to push their own apps a few years ago, but so far this model has not received significant returns, and December 15, 2012, The world's first exclusive ipad newsletter, which is also expected by News Corp, is officially closed.

Some analysts pointed out that the advantages of traditional media is content, and the new media focus on technology and costly channel input, so the relationship between Sohu News client and traditional media become more than just copyright purchase, but the formation of a win-win situation of cooperation, which is the rapid rise of Sohu news clients reason.

In a short time, Sohu News client has attracted the CCTV financial channel, "People's Daily", "Reference News", "Southern Weekend", "Caijing" (blog, Weibo), "story", "readers" and other types of positioning of the media stationed, including "CCTV finance", "People's Daily" are exclusive cooperation. At present, "CCTV finance" and "reference news" subscriptions are more than 5 million, People's Daily subscription volume of more than 3 million, Youth Digest close to 3 million, these data has exceeded the media circulation. "At present, Sohu News client of the" People's daily "has experimented with advertising sales, in the future, we will join hands with all partners to explore more ways of cooperation and profit model. Sohu News client Responsible person discloses.

Zhang said, I would like to thank the numerous media partners, so that Sohu mobile media is so rich, but also hope that you can reach tens through the Sohu platform to be satisfied with the users. At the same time, we are actively exploring the business model of mobile Internet, I hope that in the future for Sohu, but also for everyone to bring substantial benefits, the Internet so many years of development has proved a thing, as long as the scale of the user, money things will come.