Zhang Chunhui on Regional portal operation

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Anhui Internet Alliance sponsored thousands of webmaster Lectures (http://www.53w.net) has been to the 39th period, this issue guests this period guests Zhang Chunhui (Sunnycheung), the net name "spider/sugar Chestnut", one of the early Chinese Internet builders, China's first internet station " shenzhen window "and the first BBS station" A network love Deep "founder. He is currently the director of the capital investment of Matsumoto, focusing on mobile internet, Internet, communications and cultural industries. Have a wealth of investment operations experience then webmaster can consult online.

When active in a net sentiment deep netizen such as Ding Lei, Zeng Liqing and so on, now already became the man of the Internet. So Zhang Chunhui and a net love those people, those things, also become the 30 it process indelible imprint.

Lectures before the four group has been full (a total of 2000 people) has been full, new to Webmaster can add 500 lectures on the newly opened five groups: 39463377 free to participate but please respect the learning environment we will never speak of webmaster let more want to learn webmaster come in.

The following is a transcript of this lecture:

Lecture topic: On Regional portal operation

Now start talking to yourself and introduce yourself first.

I have also been a webmaster, in 95 when the creation of the Chinese public network of the first Web site "Shenzhen window", 96 created the first public network of BBS a network of love. So it's the first webmaster to test.

The window of Shenzhen is called "Global New World" first, how to say, it is the earliest function is now HAO123, just a navigation, I found the URL every day to put it to the netizens at that time to use, well, then the whole Shenzhen also 3,500 users, not this group of people more.

Of course, Playboy these Web sites can not be put up, and do not need to put up, because at that time just the first to go to the Internet is a playboy.

Later renamed the window of Shenzhen, because two years around the telecommunications portals have begun to build, I also realized that our resources can only do regional sites, but not a national website. So the change is called "Shenzhen window", the content is also beginning more, not only navigation, but their own editing content put up. I was doing it all by myself until 97.

In the 96 when there was a network of love, that is really fun. Because the early web site did not have any interactive way, only BBS, there are forums, chat rooms, private chat, the network is more fun.

2000 years later I left China Telecom business, has done two start-up companies, have taken VC, but also done two professional managers, have taken VC, so has been dealing with capital. At the beginning of this year, I officially turned to VC, now Shenzhen Pine wo Capital as investors.

The first two months have just invested in Chengdu Hansen, do online games, and recently there are projects ready to vote.

OK, return to the theme

Regional portals, I can only look at the current point of view, because I am far away from the site construction.

Area, is vertical, the status of domestic portals has been very strong, resources have been very rich, and then the national portal is not realistic.

So want to do "portal", as long as the road perpendicular, either the industry is strong, or regional strong. The area can also be divided vertically, for example, by industry.

The significance of regional portals is that it is easier to gather a fixed range of popularity more easily resonate, focus can be more focused. If the extension to E-commerce, "city trading" more prominent, and this is just the network shopping "reassuring factor" one.

But the regional portal at the same time the limitations are also obvious, just all the advantages, but also its disadvantage, from the investor's point of view, a better regional portal, it is difficult to have capital value. Because it has a fatal feature "not replicable", or "replication costs too high."

We look at the current regional portals, application site to do the best, Changzhou has the Dragon Lane, Hangzhou has 19 floors, I Beijing, a brother called Rui, do is magic, it also transformed to do the city portal, but to replicate in other cities a dragon lane, it is not easy. Either the failure, or a few years, or the equivalent of a new beginning in that city, the existing brand, resources almost no value-added.

Of course, from another point of view, it would be nice to have the regional portal done, or to stand in the "money" perspective, I do not want to do the listing, I just put the regional portal to do a good job, can make money, can raise EM, but also to help the community solve employment problems, this angle and point of view is no problem, it is very good.

I want to do a regional portal well, the key is still in the content. Now the cost of building a station is not high, network marketing channels are also more, the way of transmission is relatively easy. Only content is the key, if you want to do a regional portal, then the most need to consider what to do, and then how to do.

We can simply divide a few groups of content:

1. News, this is our highest demand, but local news is only a small part, more news may be Sina, Phoenix and other diversion. and news needs qualifications, not ordinary people can do. Like Shenzhen, the news network is relying on the news this main line robbed the window of Shenzhen's thunder. Phoenix, not to mention, uh.

2. Eat, drink, eat and drink is the most popular, I can hear every day colleagues and friends or in the elevator to hear other people are talking about which is delicious, there are concessions, where there is a discount or something.

Like the restaurant discount coupons, movie tickets, this piece is a big demand. The most exciting place I've seen in Shanghai subway station is definitely the self-service terminal that prints the coupon, which is definitely popular.

3. People's livelihood related, this is the government thing, I do not recommend everyone to do, applauded not to hawk

4. Make friends with the city, this is also more reliable things. I have a netizen, he has done a decade of dating site, localized, not very big, because he made friends in the vertical piece, dance circle. Every week without a party, to teach ballroom dance, everyone to dance friends. OK, we can also cite a lot of examples, such as the Car Club, which is also one of the most popular regional portals or vertical portals.

Anyway ... Either way, you have to choose the content positioning, and the choice of content positioning I have a little advice, is to be able to "make money"!!! Do not do things without income, to be practical, I have done too many unprofitable things.

Because of the nature of the reasons I work, so I do webmaster when there is no concept of commercialization, I have wages and income have a reputation, I feel that money is not the key, this is wrong.

Hard work is to be rewarded. And now the application of too much, too many netizens, if you do not consider making money, on the street to do the volunteer is also very good.

Of course, if you already have a stable income, really do not need to consider the income problem, spare time to do some public welfare site, it is to encourage.

To do a website is not easy, to do the most basic skills, that is, "input", time investment, energy input, emotional input.

Do anything to be serious and focus, a website has been established, it is necessary for its survival and rushing. It is to be able to bring benefits to users, now the site is too much, selectivity is too strong, if on to your website nothing can attract eyeball, the user may immediately turn off the window, this is called "experience" problem, the user "attract" to come over, see a few eyes to turn off, it is a waste of cost.

Can stay around, if there is no benefit, the user is also very easy to run away, this is called "sticky" problem. We give a 51 example, if the 51 not so many "real face" Congome girl, go to which dating site? 51? Because it provides a most direct and simplest way to make friends, is to let you know what you see is absolutely true, is verified by network management. You will not be deceived by the photograph, and you will never see the light die.

There are too many sites in the same quality, if you want to make a contribution, that need in the "User Experience", "business model" on the work, this year has no need for any technical innovation, all is doctrine, the site does not have to write their own, with uchome what can be resolved, the key is you have to change well, to catch the needs of users, experience, Experience in addition to the convenience of operation, more psychological. What you are doing is meeting the needs of a group of people, and what kind of service attracts them.

Yesterday, a researcher brought a friend's project to talk to me. Seems to do language education, can introduce to the end I said directly, "You are in the bone is want to do a foreigner in China's dating site," If this is the case, you directly do well, the model is good, do not go around wasting energy.

This example means that learning language is only a means to achieve the goal, as long as not illegal not yellow, learning language has become a rapid gathering popularity, quick profit skills.

Of course, I said this example is not for everyone to do the language site, hey.

My personal point of view, now the definition of regional portal, should be vertical application rather than the window of Shenzhen, 19 floor Ah, such as portal sites, those sites need too much resources, not ordinary webmaster can do.

But you have to aim at a field, such as a car club, many car friends will have a living space, such as reading club, such as the film Club, Shenzhen's Donkey Club has been very successful AH.

Only vertical, can find the living space, only the vertical service-type website, have the profit space.

I recently spent time with many local government departments to promote a regional E-commerce platform. Of course, this is not what ordinary webmasters can do.

But we can take a look, Taobao on the data show that more than 40% of the turnover is "city trading", if there is to do e-commerce, it is not possible to make a fuss from the above, so see, if you can Taobao's share of the same city trading in some way squeezed into a real local platform transactions, That Taobao last year nearly billions of turnover to calculate, squeeze 10% is 10 billion, squeeze 1% is 1 billion, ah.

This example says far away ... Old K, I think said almost, or let netizens to ask questions, I said is not necessarily everyone want to hear, ah.

Interactive Links:

Q: Do you have the potential to be a portal through vertical industry?

A: The concept of the portal does not mean Sina Sohu Tencent and the like, the region also has a portal, the industry also has a portal, different interests also have a portal. As long as you do the best in that group, call it the "portal". So the vertical area does well, of course it can be a portal.

Q: Excuse me, Brother Zhang, you mentioned vertical Web site, industry category, regional category, I now want to do is a regional industry-class site, only for the city. Our city has a population of some 8 million. Excuse me, how to do more effective promotion mode and profit model?

A: Everyone wants to be oriented to maximize the user, but the cost is too high, and the user base is large, it means that preferences vary greatly, become a comprehensive portal. There are already a lot of giants out there.

Q: Does the industry portal seem to be a bad person?

Answer: Industry portal, one is to find the industry demand point, do not hot face stick a cold butt, Kaoshanchishan sea, if you are not from that industry out, it is impossible to do that industry, if these basic conditions, the promotion may have two ways exist, one is Word-of-mouth, Through a small batch of seeds produced by the lowest cost of the most sticky promotional mode, which is the best way to promote vertical website. Second, through some trade associations, industry activities to promote, circle behavior, within that circle you contact the object of your communication is basically hundred is your target user.

Q: Is the entity + E-commerce regional operation mode feasible? will pine-wo invest in such a project?

A: As an investor, only see whether the project is high growth and innovation, entity plus E-commerce is of course in it. But we are still concerned about E-commerce, I am also involved in a lot of e-commerce research, to tell the truth, at present, has not seen clearly. E-commerce I think it is OK to do some cash flow, but it is not so easy to make a big profit. My personal view is that the future of the network E-commerce and offline is no different.

Q: What do you think about language online education? Can you give me some advice on the direction?

A: The language online education is facing competition analysis. Like Wall Street, EF, the United States and so on, also from the line to the line, the EF is from the line to the line. But they are all earning "silent user" money, also sell very expensive. If you go to a new online education, who is your user? How much is the charge? If it's Consumer-to-consumer's online education, I'm not so optimistic. If it's a consumer, you're facing competition that has the financial strength.

Q: Grassroots and VC contact should pay attention to what problems? What is this from exposure to investment is generally a process, the cycle is about how long?

A: Ah, and VC contact can share with you, sooner or later will be used.

1. First to make their own project to understand, really do a few words can be said to understand what to do, how to make money, do not make money on the VC said, there is no meaning. On the 1th, the introduction of their own projects to have several versions, a few words can be clear, 35 minutes to speak clearly, more than 10 minutes to speak very clearly, do not tell a bunch do not understand.

2. To figure out how much money they need, the project valuation is how much, and then find the corresponding VC,VC there are many kinds of days, start-up, Growth, PE. You need three hundreds of thousands of do not find a venture, should find an angel, need millions of to find a venture, need tens of millions of to find cast into the long-term, ready to go on the market for PE.

3. Do not hair Business plan, should find friends recommend, Hair Business plan will not be concerned. Like I can't know hundreds of people in this group, so I have no way to have a preliminary assessment of the project and trust, but if someone recommended, the recommendation is to pay his trust cost and reputation, I believe that the other party will recommend a good project rather than bad. So we'll look carefully. Our company is a venture capital, there are two funds, one is called the Shenzhen-Hong Kong-Research venture Investment, is cast early projects, more than 10 million. Another fund called Pine Wo Capital, is cast into the long-term, generally about 30 million.

Q: For the "channel West Bank" hot spots, more promising site types, thank you!

A: The West coast of the strait seems to be a hot noun in the last six months. I think to analyze, the West Bank is the most valuable to who, whether Taiwan to the mainland, or mainland to Taiwan. The service industry is still more reliable.

Special note: 2009.11.7 first Jiangsu Webmaster Annual Meeting 500 of the scale of the current fiery registration, participate in mutual promotion http://2009.jiangsuz.com invite webmaster colleagues to participate.

The final summary: This issue of guests Zhang Chunhui is a webmaster industry veteran, the last lucky to participate in the network Bo will contact the Big Brother exchanges benefited, for this lecture he also NetEase video interview changed to the next Monday, really is very touched. And Zhang eldest brother is indeed with a wealth of personal experience to the grassroots webmaster a lot of inspiration, have stationmaster Blunt is he participate in the lecture of the most valuable, I hope everyone can find the value of the next session we go into combat, invite interactive Encyclopedia of Lu Kun to give you talk about the future of Wiki construction station and the realization process analysis, Wikipedia helps you to provide the weight of the site, so it is also not allowed to miss interested webmaster can participate in the interaction, but if it is to send ad on the exemption, thank you for your support next see. Lectures of the main group, live Group is full, new to the webmaster can add 500 Lectures fifth Group: 39463377, we will provide a permanent free public service, but the long-term do not speak of the members are T.

Special acknowledgement: This lecture gets the Chinese stationmaster station, the ADMIN5 stationmaster net, the laggard, the grassroots net, the Chinese stationmaster, the Chinese construction station, stationmaster China, the Web development net, the love gathers, I dragnet, "Stationmaster" magazine, stationmaster Z Weekly, digs the software, Portals, such as a number of well-known webmaster related media support and domestic well-known IDC service Provider Yan Yan Network technical support. This lecture will be published in the above-mentioned webmaster media in the same period, this express special thanks.