Zhang: Easy to Amoy three unique advantages of eating food and beverage market

Daily (603000) Beijing June 5 (reporter Song Senrui Li Hailiang) http://www.aliyun.com/zixun/aggregation/17197.html "> Beijing time this afternoon, easy to Amoy Food Chairman Zhang Guest Media salon. In the interview, Zhang analyzes the market pattern of the domestic catering E-commerce website, and expounds the three unique competitive advantages of the O2O Web site.

Zhang that the current competitive market for Chinese food and beverage e-commerce is divided into three major camps: the first camp is based on the comments, Word-of-mouth, love-oriented life services navigation site; The second camp is to set up the network model of the net, etc. the third camp is network takeout, this is also in recent years vigorous rise of a kind of electric quotient mode, Because the take-away itself is more time-sensitive, compared to the review and the food business model, which is relatively more complex. So there will be some different patterns in this field.

as the third camp of the easy to Amoy Food Network, Zhang that its own three unique competitive advantages: information flow, logistics, payment flow. First of all, in the information flow, easy to Amoy six years to build from 1.0 SMS printer instant Delivery order information, to 2.0 GPS feeding positioning, and then to 3.0 mobile tablet computer real-time information transmission a complete set of comprehensive information system, so that businesses and users can be 0 barriers to communication.

second, logistics advantage. Isi Food Network has its own standard logistics team: Isi send. As a restaurant E-commerce site, if there is no subordinate standard logistics team, the user experience of the site only two types, the first is the user to order a meal site experience, the second is the customer experience. And if there is no logistics experience, then a series of users and sites, such as customer service and ordering information issues will inevitably affect the site image and brand. and easy to Amoy Food Network has a very standardized logistics system for users a full range of Web site consumption experience to support, can simultaneously meet the user's website experience, customer service experience and standard first-class logistics experience, but also for easy to establish sustainable development brand image.

Third, the pay flow advantage. Logistics is the foundation on which to make a profit depends on payment. Most of the network platform is based on the situation of self-built logistics, by charging the Merchant Commission and charging the user to collect the distribution fee to make the website profit. When the site only to the Merchant Commission as a survival possibility, the site itself is always a passive state, and in the face of this situation, the site must have a large cash flow reserves as the basis. Isi to pay the problem to make a series of innovation changes, its comprehensive payment system, can be a good solution to the existing payment problems. At present, 80% of the easy to Amoy network partners can do to the cash flow to the easy Food Network, the site through a week, bi-weekly or one months in the form of settlement with the merchant, so the payment problem will be greatly reduced.

Zhang said that the three main characteristics of the easy to Amoy Food Network is to conduct food and beverage e-commerce competition in the field of essential factors. They will also fully rely on these three unique advantages to actively seize the domestic food e-commerce market.