Zhang fan: How to determine the website goal and SEO strategy

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The new week starts again, as SEO we, the website has entered the right track, basically every day will give a new snapshot, ranking also in our small team's efforts, the continuous promotion, can say now the mood and eat honey as sweet, but happy, we still need to calm down, Think carefully about how we should determine the site's objectives and SEO strategies. In the original article also talked about, what is SEO, why to do SEO. But often do SEO people, due to mechanical work after forgetting the goal of the site, some webmaster will certainly say that make money ah, this is our goal, of course, this can be our ultimate goal, but how to make the site to make money is what we need to think about the problem, below I on how to determine the objectives of the site, put forward my personal several views.

I. Realistic

Often some stationmaster, or do website person, the heart is really thinking of making money, but did not stand to the user's point of view, there are even more exaggerated, the site is originally selling mobile phone value is thousands of dollars, the result set for online direct sales, so that users can not further understand the situation, Make a decision to buy a mobile phone. Around this truth I believe that the primary school students know, and such a setting is not in line with the actual, now Taobao small business or even a few dollars of things, you can add QQ and other contact information to inquire about the specific situation. In short, do not let the user's purchase, or behavior become a burden, so the passage of the affirmation is your users.

Two. controllable

Network marketing and the traditional sense of sales compared to the marketing effect can be controlled and analyzed has become one of the biggest advantages, through the analysis of improving their own methods, can even change the site's goals. Webmaster is a way to guide users through the website, for example, after users login to the site, see what products, understand what the use of products, as well as the next step on the price of products and so on, these can be in the Web site or server log files to see the data. Regular marketing, users arrive at your shop or store, in the end is the need to see what products, the product view to what extent, we are unable to control.

Three. Specificity

The website goal refers to the general user's specific situation, namely the user to do or is doing the specific matter. Whether a user downloads a report, prints an order, or fills in information about the purchase of a product, these are specific user behaviors. And today has increased the amount of traffic, improve the number of conversion rate, which is our goal to better make money, but can not be taken to guide the practice of the site goals.

Four. Clear objectives

Clear goals are often easier said than done because when you do not encounter problems, you will follow the original plan to achieve the goal to implement, but once encountered problems, the need to make a choice in the construction of the site, there may be contradictions, it is difficult to make a choice, do not know is so good, or do well, Even lead to the site does not highlight issues such as the focus. So we need to be clear about our goals. Just like choosing a keyword, identifying our core keywords, we can add some minor keywords, here is the same, clear a main goal, and then select some secondary goals from the secondary. This is not the second use of the two is a truth, we first do a good job, spare time in the other thing to do well.

The four points I'm talking about are how to determine the goals of the site. But when we identify the site goals, it often affects our SEO strategy. For example, the site is to direct sales of products as the goal, then our SEO strategy is to improve the ranking of related keywords, improve conversion rate, can sell more products is what we need. If it's a website for information, we're not going to sell anything directly, it's profit by advertising. So we need to increase the number of pages as much as possible to attract more people on this platform, so the people who are looking for us to advertise are naturally more. So we have to determine the goal of the site, the SEO strategy will make some minor adjustments, but we always need to remember that to let users better experience as the starting point. This is the source of our SEO.

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