Zhang: From the event marketing to see the network promotion with 28 push as an example

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I hope you pay attention to the author's use of words, is the event marketing, not network hype. Before the author on the network to see someone said network event marketing is the network hype, for this view, I disagree. First of all, we talk about the difference between event marketing and network hype, below we look at these two words in Baidu Encyclopedia explanation

Event Marketing: The so-called event marketing, refers to the enterprise through the planning, organization and use of the news value, social impact and celebrity celebrities or events, to attract media, social groups and consumers of interest and concern, in order to improve the visibility of enterprises or products, reputation, and establish a good brand image, And ultimately to promote the sale of products or services means and methods. Because this kind of marketing way has the widespread, the sudden strong, in the short time can make the information to reach the biggest, the optimal dissemination effect, for the enterprise saves the massive propaganda cost and so on the characteristic, in recent years more and more became popular in the domestic and foreign public relations dissemination and the marketing promotion means.

Network hype: Network hype in general is to use the Internet media, through pushing hands or behind the scenes, to launch a network of writers to a person or company, or institutions to conduct two comments, one aspect is positive effect on the other hand is the negative effect. Thus arouse the attention of netizens to increase popularity, when the popularity is certain, this person or company or organization will be the network attention, thus put this person or company organization to fry Red.

But you read Baidu Encyclopedia in detail, he is the network hype and network event marketing confused, I personally think this is inaccurate, first of all, the network event marketing should be of value, the social impact should be good just right, and a lot of network hype way completely subvert the network event marketing marketing concept, They tend to draw the public's eye by saying that they have social values, and that they do things that violate the values of the public. So now we talk about the network event marketing that I think. First of all, the author believes that the network event marketing itself is to be valuable, at least to some of the group to bring some benefit. Secondly, the author believes that the network event marketing needs to have a positive impact, not like the network hype, support a lot, curse more. Again, the author thinks that the network event marketing is different from the offline event marketing, must be noisy, the network event marketing only needs to happen in its specific user group inside. There is no need to become a social event.

Below we through the network promotion expert mouchangqing The new station 28 pushes to analyze the network event marketing marketing way. 28 Push success In addition to Mouchangqing's own charm, network event marketing is also an important factor in its success.

1 We analyze the first activity of the 28 push: Host Bidding

28 Push launched is a forum currency to bid a value of 3388 Yuan high-end UNIX host, this activity has been the webmaster's strong support.

First of all, we analyze the existence of this activity is worth, of course, this is a high-end host is a lot of webmaster need. Second, we analyze its influence, this activity has been the webmaster's support, and propaganda 28 push, the corresponding to the host to do a certain advertising, of course, when the ad becomes a demand he is not advertising. Again, let's take a look at the impact of this activity on the user, here are thoroughly the webmaster, in this particular user group, 28 push this activity to promote the exchanges between the two sides.

2 We analyze the second activity of the 28 push: High quality links

28 Push launched the second activity is to send relevant high-quality links, do the station should know the importance of high-quality links, its value, its impact, the scope of the author does not elaborate, I believe we should be able to understand.

3 We analyze the third activity of the 28 push: filing

This is not to mention, we all understand.

4 below we detailed analysis of the 28 push most important one activity: member recruit

I think we all know that this forum is called 28 push because the forum is created by Mouchangqing and its 28 disciples, so the success of the Forum is attributed to the mouchangqing's wave of apprentice. There's a saying that says, "read thousands of books is not as good as thousands of miles, the road is not as good as reading countless people, reading countless less than the Ming division to the road" can worship the teacher nature is also a lot of people dream. So when mouchangqing in its blog said to accept the apprentice, naturally many people waved accordingly, the registration of people is a constant stream. After the completion of The Apprentice, the 28 push is also established, although Shang before the recruit and did not plan what publicity methods, not to realize that they call to create a brilliant--28 push. It can be seen that the role of network event marketing is huge, real-time is not their own specially planned network event marketing, but it is such unintentional occurrence is the best reference.

Then for a variety of reasons, 28 people left 6 people, Shang this time to decide the six places to use the task of the way to produce. The Shang stipulates that in November 20 people completed the following four tasks within 15 days of December 4, with the best six individuals under their command.

Task 1: Sign up for a brand new Sina Weibo, with a minimum of 1500 fans during mission time.

Task 2: Write an article about the 28 push

Task 3: Requirements are 28 push community members, and within the mission to reach the promotion assistant level, home space friends more than 500.

Task 4:28 Push Community contribution point more than 50 (invite others to register or a contribution point)

It should be said that the above four tasks is not simple, and a long time, the results of the number of applicants are still numerous, which from the side also reflects the mouchangqing personal charm. Of course, we can see from these four tasks, first Shang is in helping students to participate in the task of accumulation of resources, followed by a large number of people very good publicity 28 push, its value and impact is not to be doubted, precisely, this is Shang a last resort and very successful network marketing events.

Of course, 28 push the network event marketing case is still a lot of 28 push through the regular session of similar activities, I will not enumerate, the need for friends who think they can add 28 push. To sum up, network event marketing is also a very good network promotion way, 28 push is a very good case, it is worth the majority of webmaster for reference, but the author particularly stressed that the network event marketing is not equal to the network hype, hope that the majority of webmaster friends can play a leading role, Let's maintain this network environment that should be safe and green.