Zhang Haiying: On the trend of network cloud marketing from information missile

Source: Internet
Author: User
Keywords Media we Hebei for the Internet

Global online advertising has created $7.2 billion trillion, more than $6.8 billion trillion in print media ads such as newspapers, by the end of this year, according to a survey by overseas authorities. The network has become the world's second largest advertising platform.

Therefore, how to use the network for effective marketing has become a topic of concern to the business community and academia. With the advent of the network platform and the development of Internet technology, it is difficult to find a monopoly of a particular industry site, the traditional mass network media has ceased to exist, enterprises are difficult to achieve through the ads on several sites to reach an efficient publicity effect.

Guangming

reporter December 24 interviewed Hebei famous network marketing experts, Hebei Zhong Cheng Albert Technology Co., Ltd. in charge of the director

Zhang Haiying, he for the network marketing has many years of practice and theoretical research, His team in the Internet development on the road of continuous exploration and innovation, serving the country and Hebei many excellent enterprises. The following is the interview question and answer:

Reporter: Excuse me, Zhang, in today's rapid development of the network of this background, enterprises how to better use the network Tools for the service? Especially for Hebei enterprises what better way to network marketing?

Zhang Haiying: I am a veteran of the Internet, witnessing the evolution of the web that changes our lives and business. The internet has been in China for more than more than 10 years, the influence of network media is also increasingly strengthened, especially this year's micro-blog and video of the rapid rise, so many enterprises face the development of the network is full of unprecedented sense of crisis. I have just communicated with Chu Shuqiang general manager of Hebei Ph. D software company. Qiu Total In addition to the automotive industry software first, but also operates the Chinese auto parts city such a network promotion platform, he said with emotion: "The network is a step-by-step change in the enterprise marketing and brand-building of the original model, the network with each passing day, the enterprise is forced war." "Through our team of Hebei enterprises around the sampling survey, most of Hebei enterprises for the network to promote the lack of awareness, to stay in the construction of the site, the network to promote also more dazed, especially the leaders do not know enough, this needs a continuous guidance and learning process." Only when enterprises change their thinking can they shorten the difference between the Yangtze River Delta, the Pearl River Delta, Beijing and Shandong in the new round of economic development.

Journalist: in the near period of time on the network information missile triggered hot debate, please explain to us the origin of the network information missile?

Zhang Haiying: The origin of the information missile name is derived from the customer's introduction of our information to promote the service of a call. We know that the enterprise's information promotion competition is essentially a modern information war, but the network in this war is a very important position, and all the tools that can help enterprises realize information promotion should be called weapons! Information missile is a kind of information implanted weapon with the aid of network integration, which is effective and powerful, it is the search engine marketingAn extension of the system. It is called information missile because it has the basic function of accurate location of information promotion area, and the characteristic of the target area covering completely. So, the customer jokingly said it's as accurate as a missile! Therefore, this information promotion has the title of information missile.

Reporter: The network media is so rich now, the development of network media to the traditional media how much impact? What is the relationship between traditional media and internet media, and what is the development trend?

Zhang Haiying: First of all, it can be said that our age is a diverse and colorful media era. Second, the television media, broadcast media, paper media, outdoor media, plus network media, very lively, each media has its audience and the scope of influence, but no one media can eminence. The media's niche era and the polymerization era really came. And we find that some media are declining, or slowing growth, and some media are strong growth, such as newspaper media audience is shrinking, browsing time is shrinking, and the network media attracts more audiences, a lot of people to capture information, the necessary tools to disseminate information. The success of Obama running for president of the United States is to use the power of the Internet to win. For enterprises, it is becoming a compulsory subject to study the influence and effect of various media and the behavior habit of the audience, and to use the idea of integrated marketing to carry on the network brand construction and marketing promotion.

Reporter: Now the network is talking about the concept of cloud, cloud computing, cloud services, cloud storage, cloud management, what is the application of the cloud in marketing?

Zhang Haiying: Speaking of cloud concept, cloud is actually the network, is the Internet, whether it is computing, service, storage, management is the use of distributed computer systems, the way through the external Internet to provide services to customers, users from the form of expression only need to enter an Internet account and password to meet its application. If from the marketing point of view cloud application, we can call cloud marketing, that is through the Internet's service integration on demand to achieve customer marketing purposes, so that customers can easily use the Internet to achieve the wish, like a water pipe, open tap can be used. I believe there will be more and more companies offering cloud marketing. The internet world will be more exciting because of the cloud!

(editor: Heritage)

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