Zhang He: Analysis reflects the value of search engine optimization four aspects

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SEO is the Search Engine optimization abbreviation, in English description is touse some technics to made your website in the top places in Search Engine when Somebody is using search Engine to find something, translated into Chinese is "search engine optimization", generally referred to as search optimization.

SEO's main work is by understanding how various search engines crawl Internet pages, how to index and how to determine their ranking of a particular keyword search results, and other technologies to optimize the Web page, so that it can improve search engine rankings, so as to improve the number of site visits, The technology that ultimately promotes the site's ability to sell or advertise.

Search engine Marketing, English is search Engine Marketing, abbreviated to SEM.

Search Engine Marketing is a marketing method, it is based on the user's habit of using the search engine, using the payment form or technical means, so that the page in the keyword search results ranked before, guide users click, so as to achieve brand display and promote sales.

1, natural results of greater business opportunities

In terms of search habits, users are more likely to click on the results of natural rankings.

The major search engines are very good at distinguishing between the results of natural rankings and advertising, for example, Google only to display ads on the right, the left is the natural ranking results, Baidu also added to the advertising results of the word "promotion", users generally have a certain degree of rejection of advertising, once they distinguish which is advertising, will try not to click.

Therefore, if the company's website appears in the natural rankings, it will increase the likelihood of users click, resulting in more business opportunities.

2. Cost savings

Web site through the implementation of Search engine optimization, you can make some keywords to improve the rankings. Previously, if you want to bring potential customers through these keywords, you need to continue to advertise. This is no doubt for the enterprise to save a certain amount of advertising expenditure. Even if companies do not cut advertising budgets, they can also put these costs on more keywords.

3, comprehensive coverage

With the development of search technology, more and more search engines appear. But it is not possible for companies to advertise all of the relevant content in all search engines, and some search engines do not offer fee-based advertising for the time being. Therefore, only according to the general rules of search engines to optimize the site, it is possible to do more to the search engine coverage.

4, a better user experience

The correct search engine optimization is not to cater to the search engine to change the site beyond recognition, on the contrary, the optimization will follow the "users like the search engine like" the basic idea, to fully consider the user experience.