Zhang He: Focus on the creative win in the network and executive power

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Anhui Internet Alliance sponsored thousands of webmaster lectures have been to the 33rd issue, this issue of the original guest Lin Army because of work problems to the next guests, so old K for everyone please come to Zhang He: Win Network marketing planning agency founder, China Venture Capital network operations director, Xuzhou Gift City Network Marketing Center manager, a lot of network marketing channel experts , Eric Network columnist. 1998 began to focus on the Internet, E-commerce, industry website promotion, search engine optimization, website operation planning, profit model analysis has a profound understanding of corporate network brand marketing has a wealth of actual combat experience. Successively for good Room network, Su Yentong International, B-Text Chinese medicine weight loss, perfect power, sugar towards the vision, still product design, dual silver electromechanical, Nanjing Group Purchase network, Dr. Yi Plastic, water cubic membrane structure, red-glow chassis, electronics and other companies to provide the overall network marketing planning solutions.

Lectures of the main group, live Group, broadcast Group (a total of 1500 people) has been full, new to the webmaster can add 500 lectures on the newly opened four groups: 27915544 free to participate but please respect the learning environment we will never speak of the webmaster let more want to learn webmaster come in.

The following is a transcript of this lecture:

Stationmaster make money: Pay attention to originality, win in Network and executive force

Internet status

According to the latest statistics of China Internet Network Information Center, as of June 2009, the number of Chinese web sites, that is, the number of domain name registrars in China (including domestic and overseas access) portal, industry sites, regional sites, personal sites, including independent sites to 3.06 million, One of the most personal sites.

As the saying goes: "360 lines, line out the champion." "First, you have to understand what you will do and what you can do." Individual stationmaster must understand oneself, clear oneself development direction. A person with a clear goal will be able to consider everything in a comprehensive way. "Eat bitter in the bitter, side for people." "This sentence explains a truth, you pay, there will be harvest."

The internet has opened up an era of innovation, the development of a website is the process of constantly consuming people's creativity. Personal webmaster, can not simply rely on the use of other people's creativity, but also according to their own website characteristics, learn to think, learn to innovate, a constantly innovative website, must be able to bring its customers fresh and value, in order to retain customers.

The status of personal stationmaster

When it comes to making money, the group concerned is more than a personal webmaster. Personal website How to make money is the topic that stationmaster common concern. If you have their own personal site, through the personal site to make money is the biggest affirmation of the webmaster, but also part of the Personal web site sustainable development of one of the driving force, but the reality is that most of the personal web site profitability is not optimistic, according to the report has the ability to make money of personal sites usually Most personal sites, although also joined by a variety of network alliances, put a lot of online advertising, but can hardly make money through the site (except those who are only for personal interest to maintain the site or personal homepage). According to the Internet comprehensive data statistics, China currently has more than 1.5 million grassroots personal webmaster, loss should account for 89%-90%, at the break-even should have 5%-6%, the estimated profit is 3%-4%. About personal webmaster or personal website How to make money, has been the Internet Webmaster Circle more popular topic. More and more people want to realize their own entrepreneurial dream, the development of the network has created a lot of talent, but also for many people to create wealth, more and more people put into the network to find their own ideals and wealth.

Creative

Good ideas will make you more effort, we should be familiar with the foreign million grid home of the creative (milliondollarhomepage.com), only 10 minutes to build a site called Bai Wan page, and then the site on the first page of the average divided into 10,000, each is just a small lattice , he claims that each lattice sells 100 of dollars, and an almost 0-cost web page after the idea of the Alex-chart, the total value becomes a millions of dollars of pages. The success of the site can not be separated from creativity, want to use the network to make money, good ideas are the key to success, is the so-called thinking of the way out. Think how far you can go.

1, if you find that you do, others have not done, this is the most creative.

2, you find that you are involved in the industry, is the last six months to appear. And your original knowledge, is very related, quickly go in. Maybe you can share a piece of the pie.

3, if you find a mature industry, because of new technology, or trend of the emergence. Their traditional approach, there are a lot of flaws, and you suddenly found a way to correct them, then, quickly move.

Today's efforts will change tomorrow's results, today's personal website development model, will change the pattern of the Internet tomorrow. Innovation is undoubtedly the key to the success of personal sites, but not every webmaster can innovate, and not every creative ideas can be successful. To follow the trend is to use the simplest price to get the most creative ideas the best way. Develop their own work habits, the principle of efficiency, and constantly update their work habits. Someone can update a few articles a day, someone will do a good day's work in 1 hours, the habit of working is very important, find the right one for you, then let it become a part of you.

The development of Internet is free to unification, imperfect to perfect development process. Although the network development is rapid, but after all start late, there is no imitation of the object, how hard to say. Personal web site for the development of the Internet is playing a role in promoting, but the Internet has developed to a certain extent, will be how to integrate the personal website industry is based on market demand. Individual website is uneven, has the outstanding also has the drag, the Internet must integrate the resources, the reasonable distribution, the fittest is the market rule.

The road of self-improvement of the Internet is bound to eliminate a large number of personal websites, can be in the war without the smoke of the victor, is the future of the Internet hero, there may be now silently perfect website, determined to do bigger and stronger your website. At present, the personal site more than the pay of that part of the webmaster, is to a large extent those who do entertainment stations, picture Station Webmaster, bring the alliance income, GG divided.

Personal webmaster, must pay attention to the development of the internet trend, pay attention to the development of the forefront of the trend, not to do a blind station, work hard webmaster. To simplify complex problems, creative thinking methods, not according to the normal thinking of the problem.

Personal webmaster Jijun said, Webmaster industry entry threshold Low, will basic network knowledge can enter, but later promotion but need a lot of energy to carry out. "A recruit fresh, eats the day." "Especially now, personal sites are more focused on segmentation and professional areas." Personal site positioning to narrow and small, and the target group should be as broad as possible. With accurate positioning, the personal site is half done. China's grassroots webmaster a wave after wave, the real stand not fall are those who have a firm belief, dare to try people, no one to do the unpopular areas, or people pay attention to a few emerging areas, may have your opportunity inside.

A good idea can save a website, a good idea can bring endless wealth. Creativity is like the soul of a website, form and content should be around this soul to do, all for this soul service, do so, your station will form God unity, compact and not crowded. A website without originality is doomed to failure, just like the life without soul, the existence of the network in the big environment can only resemble the zombie. We do site must first have a good idea, if not, then simply do not do the station, but also save the hard work of toil.

Site positioning

Personal interest in the site and efforts to do their own interests can be sustained to do, no interest in the efforts will not be long. Everyone has inertia, how to make their interest has been focused on the site, which is based on individual personality to adjust. To be interested in the content, so that the site can be flesh and blood have soul. The site's early efforts are particularly important, laying a solid foundation, then the steady development, not always rush. Avoid the beginning of the big do the whole, smart way is to do the single-minded direction, the small problem of the essence of research than anything to understand a little more likely to have achievements. A dish is not suitable for everyone's taste, from point to line, from line to face, step by step.

Business site must be a peace of mind, especially at the beginning of the time, do not be quick success, see the site to increase the number of visits slow. Do things should not be too high-profile, should be open-minded to learn, so that their own station to do a steady rise in the technical level, and strive to learn from other webmaster station skills, with the accumulation of technology and experience, your station will certainly have a shine one day. The development of the website is a gradual process, eat not fat, one day also do not good site. All depends on their own strength and efforts, we must bear in mind: the network of entrepreneurial input and output is proportional to high energy investment will have a high return. Network entrepreneurial success is a tortuous process, from the beginning of the understanding to later on a little understanding to the final mastery may have to go through several failures. In the process of tasting the bitter fruit, we must hold on, not be intimidated by the difficulties in front of us, over this obstacle waiting for our perhaps is the sun!

In fact, the beginning of the difficult task, as long as the intention to do, anything can not be difficult to us. Analyze and understand the needs of netizens. For personal webmaster, to refine the group, strengthen the theme.

First of all to understand what users need, but also know what they can do, the most important thing is creativity and positioning, if there is no creativity, your site has not been born already dead; Because you may find something in an industry, if you want to do all the work, you may be powerless, because you are a personal site, you are not a company. You just want to earn three thousand or four thousand a month. Then do the specialized and refined things, perhaps more competitive!

The idea of making money online

Once you have a good idea, be sure to put it into action and paranoia will succeed. To be successful, to go mad first, to rush forward with a simple mind, there is a certain reason.

Niche market

English is called niche, direct transliteration come over. The general meaning is to compare the market, at the same time the competitors are relatively few. The most important way to make a net profit is to find your own niche market, which makes it easy to make money because there is no competitor.

Blue Ocean

Niche markets are subdivided into existing markets, while blue ocean is a potential new market. As with niche markets, once you find them, you are the top figure in the industry and you can immediately occupy the industry.

Kang Yiwen: Tian Bogey horse racing [SEO]

If there is a large flow of keywords, the first page is a number of content pages, article pages, then you may as long as the keyword to do a topic directory, ranking can exceed those content page. Similarly, if you are in front of a number of directories, then you can use a top-level domain to surpass them. Or in front of are some simple sites, a few static pages and so on, you can use CMS to do a rich content of the station to surpass them.

Copy

The easiest thing to do on the web is to copy it, just press CTRL + C and CTRL + V to copy it. But this is the lowest level of replication. If you see someone else's money-making project, you can copy him, but there are different levels of replication. You can copy his practice, or you can copy its pattern, and more can copy its thinking.

It's the net to make the flow to the right place.

For different keywords bring the flow to choose the right profit terminal. If you have your own products to sell or service, it is best to do the relevant keywords. Therefore, the flow of traffic to the appropriate place is the network to make money is a key link.

What you can't do, find someone else to do it.

Personal stationmaster are all all-around warrior, website content wants to make oneself, so edit oneself dry. Website template to do their own, art also dry. The program code has any problem, must revise itself, the website has any security loophole, all all oneself fix. But this efficiency will not be too high, although there are a lot of master of everything, but your energy is limited after all, you can not do or do not have time to do things, you may find someone else to do.

What type of site is the most promising (money map)

\QQ/novel/small game theme \ non-mainstream personality signature \ Adult Products/business investment/local website \ e-commerce shopping station \ Yellow Pages station \ website \ Information Station sell link sell program sell website \ Sell cms template sell Q coin \ game point card \ domain name Investment writing mobile phone SMS, facial marketing low-key life, High profile work.

Some people use their hands to make money, some people use their brains to make money, there are people using money to generate money.

When you have no capital, you want to make money, you must rely on their own hard hands. But only by hand is not make much money, want to make more money, you need to think more. Once you learn to use your brain to make money, your earning power and your hand-making money are definitely not in a grade. But people's energy is limited, you are smart, you can make money or limited. If you want to earn more, you must learn to make money. You can start a company, or you can invest in financial bonds, stocks, real estate, or you can be a venture capitalist and provide start-up money to those who want to start a business.

Many webmasters rely entirely on advertising alliances to earn revenue, and it is hard to maintain basic living expenses.

Analysis on the profit model of personal stationmaster

Combining network with traditional industries

Creative, we can go farther

Wei Guest Platform

Two ways to make money, one is to undertake the task of making money, one is to do marketing partners to make money.

Cultivate PR value, sell links

Build blog groups, sell ads

Professional Writing soft Text service

Sell other people's products or services, take commission

Sell one's own product or service

The model of making money in CPA

CPS Money-making model

Enterprise website construction \ Website promotion \ Marketing planning \ Domain name registration search engine optimization do not have the flow, there is no money flow. The number of small and medium-sized personal webmaster countless, purely entertaining after all, very few, most of the sustenance of the dream of making money or wealth, the network to make money is feasible, but how to do or have skills. High-quality low competitive keywords to make money for people's money [plastic surgery, beauty, weight loss, pharmaceutical investment], these industries and hospitals are making money profiteering industry.

NET Money Master Golden rule

First, dare to show their own, is the so-called popularity is money, cohesion of human power, you succeed. The best way to make money online is to earn money from others.

Second, the light learned to show is not enough, but also to have enough inside, continuous learning and promotion, to see the net to earn the master behind the pay.

Third, the network to make money is replicable, have the skill to copy other people's profit model, can make you less detours.

IV. website Promotion The most effective way is to write high-quality soft wen, even if only one, the Internet is not lack of legend, an explosion of soft text enough to push you to the front.

Five, all network money Master, not training out, but rely on the self groping, accumulate experience, and become a master, away from the net to earn a training course is away from drugs.

Don't hate the internet ads, online advertising is the best source of inspiration for your online creativity.

Seven, the network money most is based on a platform, is the site, so want to mix on the network should have their own station, even if the blog is also OK.

Eight, do the network, more haste, more want to make money, the more money ignore you.

I have a good friend of the small game station, 90% flow from Baidu post it [for your potential users to take the initiative to guide them], Baidu know [vest, brothers know], one day IP less than 10,000, one months to 500 knives. Believe that a lot of webmaster traffic has, but do not know how to convert to the renminbi. Active and passive in their own choice, cooperation can win, the flow into cash. Rely on the alliance can only make money, some alliances can not timely knot, the Union will have to default to the webmaster. You have to have a vision to make money. Be careful and observe diligently. You have to pay more attention. The difference between people is in the neck.

The profit model of the website

There are three ways to make money, the first is to sell services, the site is the media, through the site to others to introduce your services. The second is to sell products, on the one hand can be their own, on the other hand can be other people's products, sell their products sell to make money, sell other people's products can earn marketing fees, such as now to do a website, you can find in when the content with your products, sold out to earn a certain percentage. The third is to make investment and let your money help you make money. Investment is not necessarily a lot of money, less money can do investment, personal sites have a lot of money to buy traffic, then sell traffic, make a price difference, or even buy a website to sell sites, or even buy domain names, selling domain names.

1, the choice of small-scale industry to do, large-scale industry sites are basically done for people

2, the choice of regional Web site to operate more appropriate, so the local exchange is also convenient, want to find some local business cooperation is also convenient

3, do their own familiar, or partner familiar with the project, do not blindly follow the bandwagon

Where customer prudential products, Taobao, when, excellence, DELL

Put the ad code on your personal website and make money by clicking on the ad.

Specialized and refined, more competitive.

Go to a traditional enterprise to work

Combine traditional enterprise resource advantage to do project

1th: Looking for sites (profitable, promising, creative sites)

We recommend that you collect 1-2 successful websites every day, and have time to analyze and study successfully.

2nd: Analyze the site (profit model, marketing tools, Operation plan)

Through the site, you can analyze its profit model, mainly using which promotion methods, roughly how to operate.

Of course you need to understand, you can directly add webmaster QQ, you have to give him the site to make suggestions and ideas to communicate, so that others will be willing to communicate with you. In the process of communication, some of the business profit model, marketing tools, operating methods naturally set out.

3rd: Copy the site (according to their own situation, improved to suit their own operating mode)

If you also run similar websites, what kind of profit you will use, what marketing tools to use, how to operate specifically. Combined with some of their own situation, to change a number of ways, suitable for their own operations. Try to write a detailed website proposal.

Only in adversity can people see themselves and learn more.

The more people are lazy, the more dangerous things become. Only in adversity can people see themselves and learn more. Website traffic is always up, the product does not sell out, will force you to constantly reflect, constantly find their own problems and defects, will force you to learn more promotion methods, spend more time and energy to research and practice.

Connections

Some people say that the network is the financial pulse. The Stanford Research Center published a survey that concluded that 12.5% of the money a person earns comes from knowledge, and 87.5% from relationships. Look around the successful people who are not alone. Now the era of personal heroism has passed, to be successful must have more people to give support and help. And all this is inseparable from the connections. We are familiar with the king and Jijun and refused to swim fish, before they are not famous, are relying on their own efforts to accumulate contacts, so that the popularity of the index constantly improve, and eventually become a lot of webmaster mind hero. After their success, they pay more attention to the cultivation of contacts, often participate in a variety of party exchanges, to make the Internet heroes, these connections undoubtedly to their career development played a role in fuelling.

To succeed in business, you have to rely on networking, because usually 80% of the information and money is brought by the network. Sell goods, in the final analysis, rely on contacts, rely on information to make money, your network will be more and more wide, your road will be more and more wide. To develop and consolidate contacts, we must be honest, share and unite.

In the circle, the network is very important, this is an intangible asset. The accumulation of network resources is a long process, is the test of social ability. Webmaster Friends how much will directly determine your site how many helpers, have the time rather own wronged also don't easily offend others. Individual webmaster to find someone else to change the link is refused, not abuse is not to ignore the others, this is not desirable, such a mentality is not done.

Executive power

Son and Ma Yun have explored the creative and implementation of the problem, the result is: first-class creativity and three-flow of executive power, as the three-stream creativity plus first-class executive power.

Character determines fate, in your day-to-day thinking, action, has decided as a webmaster, you can give your site to bring a clear profit model, feed the site. If you have the following three kinds of phenomena, it is recommended that you quickly get rid of this problem, because it will affect your "money path."

1, there is a class of webmaster, see people ask "what mode to do now", "There is no good model recommended" and so on in such a problem. With the heel to think all know, such a problem is no answer and results, you want to, people know that there is a way to make money is free to tell you, not secretly in making money. So this kind of webmaster is from the beginning of the station to ask the last, can only sigh: if what, then I now also how to do.

2, a certain site webmaster technology than I am far away, he now station can bring tens of thousands of IP every day, a certain site webmaster did not I have creative, he can earn tens of thousands of a month, why can't I? But the real beginning of the time, and uncertain determination, that this model is good, but too tired, the model is also good, but the effect is too slow, Want to think about the result is still in situ. In the words of Ma Yun: "Think of thousands of roads in the evening, the morning to walk the original road." ”

3, there is a class of webmaster, see other webmaster do good, today to learn so, tomorrow, the results do not have the same to do for a long time, also did not really sink the heart to think of other webmaster success of the root cause is what, just go with the flow, no own ideas.

For the above three kinds of webmaster often make mistakes, we simple analysis: The first stationmaster is purely whimsical type of people, due to the ignorance of the future, the lack of mind, the total entrepreneurial success of the hope pinned on others, the final results imaginable. The second kind of webmaster is not enough willpower, insufficient action. The third kind of person is not able to adhere to do the site is the fundamental, to know the last successful webmaster is always the most able to adhere to the webmaster.

Technology can progress in continuous learning;

Experience can be accumulated in constant practice.

To make money on the Internet, learning and practicing is very important.

The article involves the characters: Cai, Xingping, Tong, Wang, Jijun, Kang Yiwen, and so on, for the above several personal Webmaster representative figures expressed thanks.

Finally, the company won the Network Marketing planning founder Zhang He wish you webmaster network business continue to move forward, high income, good health, family happiness, happy and happy to enjoy the network to earn life.

Special note: 2009.11.7 first Jiangsu Webmaster Annual Meeting 500 of the scale of the current fiery registration, participate in mutual promotion http://2009.jiangsu.com invite webmaster colleagues to participate.

Final summary: This issue of the original guest Lin, as a personal situation to the next period, so I urgently contacted the original next period guest Zhang He, he for this lecture made very careful preparation, to own long-term experience for business planning services to the webmaster for the importance of network and executive power, so that participate in the webmaster are big call to be taught. Next period we invited to the well-known group of veterans group founder Lin Lin Jun, he is also VC-Peng Rand founder, his book just when the issue price of 50 yuan, here to congratulate. He will be rich experience and webmaster talk about the history of China's Internet, to explore the useful enlightenment to the webmaster, for everyone to answer questions. So the next session is absolutely classic not to miss interested webmaster can participate in the interaction, but if it is to send the ad will be exempted, thank you for your support next time see. Lectures of the main group, live Group is full, new to the webmaster can add 500 Lectures relay Group: 27915544, we will provide a permanent free public service, but the long-term do not speak of the members are T.

Special acknowledgement: This lecture gets the Chinese stationmaster station, the ADMIN5 stationmaster net, the laggard, the grassroots net, the Chinese stationmaster, the Chinese construction station, stationmaster China, the Web development net, the love gathers, I dragnet, "Stationmaster" magazine, stationmaster Z Weekly, digs the software, Portals, such as a number of well-known webmaster related media support and domestic well-known IDC service Provider Yan Yan Network technical support. This lecture will be published in the above-mentioned webmaster media in the same period, this express special thanks.