Zhang He: The most basic and core concept of Web page ranking optimization

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The so-called Web page ranking optimization, refers to the rational use of search engine site ranking rules for site planning, web design, to ensure that the optimal site can be better in search engine rankings, so that more potential customers can quickly find you, so as to achieve the maximum network marketing effect.

The most basic and core concept of Web page ranking optimization

Use of keywords

The purpose of our search for keywords is to use them in Web pages. Looking at the previous search engine working principles and Web page ranking rules, you may remember how the search engine is how to respond to the user's query. It first takes the input keyword as the search condition, retrieves the page containing the keyword in its database, then returns the site ranking search results according to the "match/position/frequency" principle. Below we through the Xuzhou online gift city (www.xzlpc.com) selected keywords to analyze.

Address：

Example: Under the same conditions, the query Xuzhou gifts Xuzhou Gift Network and Xuzhou Gift network Xuzhou Gift Network ranking relative to the front.

Location：

Example: Under the same conditions, the query Xuzhou gifts Xuzhou Gift network and China Xuzhou Gift Network Xuzhou Gift Network ranking relative to the front.

Frequency：

Example: Under the same conditions, the query Xuzhou gifts Xuzhou Gift Network and Xuzhou Gifts-Xuzhou Gift industry site is the Xuzhou gift network ranking relative to the front.

So in order for your pages to appear in search results that are conditional on predefined keywords, you must use keywords in your Web pages. The places where keywords are placed include: title, meta tag, page body, alt tag, and so on. But one thing to be aware of is not to repeat a single keyword (SPAM) too much, and not to simply rank keywords (also SPAM) as you would in Meta keyword tags, but to follow the necessary grammatical rules to form natural and fluent statements that make visitors look comfortable. Also consider whether the customer is attractive enough. In short, keep in mind one principle: the search engine will not be indifferent to the content that attracts and values visitors.

Note: Spam is specifically for those who deceive search engine information. Search engine spam technology is to use unethical skills to improve their search engine rankings. Dishonest webmasters use such means to deceive search engines to get higher rankings. This will improve your site's ranking in the short term, but the consequences are serious. It could lead to a search engine that will permanently delete your site from his database!

Indeed, this job is not easy, but as long as we are willing to work hard, the thinking to the extreme, we will be satisfied with the results.

Website Theme Planning

Be careful not to let your site theme spread too far. Because the more concentrated the site theme, the general situation of the site owners in this area to devote more energy, so the quality of the information provided will be higher. We know that the search engine has been committed to providing users with high-quality information search services, so it will provide valuable information on the site rankings ahead of time, priority to return to the user.

What if the site is covered in a wide range of content and it does need to retain a large number of topics? or the same principle, as long as you classify the site information into a reasonable organization, naturally will form a relatively concentrated theme, then the search engine will naturally give you a top ranking of the site.

Enrich website content and website popularity

The two are complementary, and websites with rich content are often popular with visitors. Please note that the richness of the content does not mean the complexity of the content, but the depth of the content.

Search engines in the ranking site, not only to see the information related to the page, but also consider the reputation of the site, such as how many external links, the number of clicks on the page and so on. So a content-rich site will certainly be in front of a poorly-read site.

Zhang He SEO Learning notes: Http://hi.baidu.com/seo_xuzhou