Zhang He: What is soft wen soft text advertising and promotion of the detailed

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What is a soft text

As the name suggests, it is relative to hard advertising, by the company's marketing planners or advertising company's copywriter responsible for writing "text ads." Compared with hard advertising, the soft text is called soft, the subtlety lies in a "soft" word, like petitions, collect but not dew, the enemy in the invisible, wait until you find this is a soft wen, you have been cold staring into the carefully designed "soft text advertising" trap. What it pursues is a kind of breeze, the effect of the silent spread. If the hard advertising is Waigu Shaolin Kung Fu, then, Soft wen is petitions, softness Wudang Boxing, carrot and stick, both internal and external repair, is the most powerful marketing tool.

Enterprises through the soft Wen can put some of their own needs of publicity or advertising events actively exposed to newspapers, magazines and other print media, in order to achieve the effect of advertising and improve the visibility and reputation of the company's purpose. Soft article in the current has become a very practical enterprise propaganda methods, enterprise planning departments often put soft text advertising as an important work to do, often can make hard advertising to achieve the effect.

Definition of soft text

1, narrow sense: refers to the enterprise to spend money in newspapers or magazines and other promotional vehicles published in the text of the advertising. This definition is an early definition of the so-called paid text ads.

2, the broad sense: refers to the enterprise through the planning in the newspaper, magazines, DM, network, mobile phone messages and other promotional carriers published on the promotion of corporate brand image and visibility, or can promote the sale of some promotional, interpretative articles, including specific news reports, in-depth articles, paid short advertising, case analysis and so on.

How to write a soft text

1, write soft wen first to select the starting point, that is, how to promote the needs of products, services or brand information perfect embedded in the content of the article, a good point of entry can make the whole soft text look natural, the soft ads to achieve the ultimate.

2, the design of the article structure, grasp the overall direction, control the trend of the article, select a strong impact of the title.

3, improve the overall text, according to the framework of rich content, to polish the specific content.

4, repeated communication and improvement.

Of course, if you need a better soft, then you can find a PR company or journalist to write, and now there are many individuals on the Internet to provide professional soft writing services.

The publication and popularization of soft-text advertisement

Now the network is more and more professional soft, high-quality soft wen not only can increase the external connection of the site, but also allow the site to get a good ranking, the site in Baidu and Google included significantly increased and a lot of keywords to get a better ranking, soft text to promote the effect is very obvious. So, how can you write high quality soft paper? What kind of soft talent is easily reproduced?

I. Title

The title is like a human eye in a soft text, a prominent title can attract more visitors, thereby increasing your soft text in the network exposure, such as "novice seo must See Cheats", "industry website Operation Treasure", "Top ten to get Baidu ranking skills", "how to quickly improve your site ranking" These are the soft text headings with reference value.

Ii. Content

We often refer to the content of the site as Wang's argument, then, the soft Wen is the same, with a title party. However, the content of the soft text for the browser has no value or to allow viewers to see the reason why, look at the seemingly do not understand what to express the meaning of the waste of everyone's time, such a soft wen will also be seen? Let alone be reproduced, so we write soft text, as far as possible in plain language concise expression of our meaning , to the viewer to describe our practical experience, such soft talent valuable, only more easily reproduced.

Iii. Web site

What is the purpose of our writing soft text? I think we all know, just beginning to write soft wen, I always add a phrase behind the soft text-"This source (www.xzlpc.com/), reprint, please retain the copyright", but in fact can be retained less than 10%, really a poor number. Later, I will be the site of the appropriate inclusion in the soft text, and the link to keep in the middle, so, but can achieve 50% are retained, respect for the creators of the work of the results, this should be. However, in the interest of soft text driven, to achieve unrealistic.

Iv. Original

We all know that Baidu is the most like original things, in writing soft wen, some webmaster is directly to the other people's soft copy over, modify the inside title and URL, directly published to the network. Soft Wen is the creator spent a lot of effort to write out, we will not talk about copyright and respect for the fruits of labor, direct copy of the soft text is difficult to edit through the audit, and then even through the audit, it is difficult to be Baidu and other search like, let alone give you the weight, more terrible is likely to put you in the inside of the site when the garbage company to deal with , the original soft text is also more easily reproduced.

V. Innovation

A good soft text not only the title bright, content refined, and the proposal is also new. Some are considered to be classic soft texts, for example, we write soft text all day to discuss the same issue, and the expression of a layer unchanged, then we are completely the same song, no real value, reproduced people will feel numb, for example, we write about the new Baidu Collection station, It is entirely possible to use the reverse thinking to carry out a new analysis, coupled with the easy to understand language, I think is a need for soft.

In short, the webmaster in writing soft Wen must use their own ideas to express the usual experience and promotional skills, the only way to write the soft text to the viewers to appreciate the value, and only such soft talent is an excellent soft wen.

Zhang He, 1998 began to focus on the Internet, E-commerce, industry website promotion, search engine optimization, website operation of the profit model analysis has unique experience. Xuzhou is now an online gift city (www.xzlpc.com), China Venture capital Network (www.28182.com) Operations Manager.