Zhang Hongchun: Reflections on Internet Entrepreneurship and investment

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The transition between the old and the new is so fast that many investors and entrepreneurs have to pay special attention to a problem: the payback cycle.

If the return cycle does not catch up with changes in Internet users ' behavior habits, then investment is likely to fail, and entrepreneurs will not see returns, at least for a very short profit cycle. So in order to succeed quickly, many Internet projects have to quickly hit the big money, looking for a quick first place, and then rush to recover funds before the bubble. So, in our opinion, many of the Internet entrepreneurship is around capital expansion. It is the capital that makes the enterprise successful, but also the capital lets the enterprise not live the winter.

To hold it at all, I think there are several reasons:

1. China's Internet lacks innovation: one is technological innovation, the other is model innovation. Because of the lack of innovation, it can only imitate others, or some kind of technology application. Because everyone can imitate, so it is capital and speed. The capital created the speed, and the slower one was dragged to death, starving.

2. The Internet behavior of Chinese netizens is also very entertaining and relaxing. Of course, more and more people slowly from the entertainment to precipitate down, for example, they started shopping, began to use the Internet to learn. Despite the number of Internet users in China, there are few people who really make good use of the resources on the Internet. So, we still need to spend time waiting for more people to precipitate. You say you can wait but how long do not know, so investors will not wait with you.

3. China is so big that there are too many places to make money. Let a lot of people think at the beginning to do the whole country, think of what to do, make a lot of profit, but not that ability, finally missed in a field/region intensive cultivation opportunities. No mature samples, no investment, and finally died in the dream. On the contrary, it's easy to get capital when you do a region/area, and investors will help you do the whole country. Return to the essence, to do a good sample, make a profit point, avoid temptation, but it is difficult to do this.

Communication: peijian8@live.cn