Zhang: How to board a mobile internet ship

The intermediary transaction SEO diagnoses Taobao guest stationmaster buys the Cloud host technology Hall

Our correspondent | Liang Junyan

Intern | Mengyang

Figure | Wang Yu

Zhang was not able to feed the PC Internet feast, but he struggled to plunge into the mobile internet wave. If the Chinese Internet at the beginning of the birth and the internet birthplace of the United States there is a time lag, launched in 2010 under the mobile Internet tide China and the world completely synchronized.

As the 15th century great sailing era of the European breakthrough in Navigation technology, the 21st century mobile internet technology will also bring China's Internet enterprises into the era of great sailing, Tencent's Ma, UC gifted Yu will reach overseas. Zhang's work is akin to opening a new route to the merchant ship captain, and his go desktop is like a fleet that keeps the good products developed by Chinese Internet companies overseas and sold to foreign users.

March 26, 2014, Zhang President of the state Digital announced the first time since the IPO, as of the fourth quarter of 2013, its strategic products go series in Google Play the total download volume in the world's third, after Facebook and Google, Where go desktop global users reach 269 million, 70% of users from overseas. It also makes the go desktop one of the most important distribution platforms for domestic mobile apps overseas, and Zhangxiaolong and Fu's Golden Hill clearing master will have to turn to it to expand overseas markets.

In the mobile internet wave, Zhang's go desktop seems to carry a lot of Chinese entrepreneurs business to the west of the ship, whether the ship can wind up on the sea, the key to see the captain of the wind and ocean currents judgment.

5 days before the company's earnings were released, Zhang, 37, sits at his galactic Soho office in Beijing, looking back on why he is concerned about mobile apps, saying the future of mobile Internet must be on the terminal, "The mobile phone is a network-capable and computational power terminal, will certainly surpass the computer."

Zhang comments on his state digital network from doing 3G portals (WAP sites) to betting on the "Phone Heart" (the mobile software running in Symbian) and then to doing "Go desktop" (app running in Android), said: "The trend is right." "But he also said," the chance of success is very big, you say which thing can tell this person direction is right, how does he know? "

His sailing experience is not smooth, his "mobile phone Heart" has not been online on the "fetal death", and then the online Go mobile browser due to technical resource allocation errors and stopped, until October 2010 to start the Go Desktop project, State Digital This "merchant ship" to find the clear direction of navigation.

In fact, for a long time, a lot of software on the Go desktop did not get the favor of domestic users, but in the overseas market first hot, the beginning of this contrast has not caused Zhang attention. Product online Six months later, Zhang determined to speed up the layout of overseas markets, finally led the state digital "landing." November 22, 2013, state digital landing in the United States Nasdaq, become the first U.S. listed mobile internet companies.

"How did I know that the go desktop would succeed, and who would know?" Zhang that the success of the Go desktop appeared to be a contingency at the time, although the "mobile phone Heart" for the success of the Go desktop laid the foundation for development.

He regrets the unpredictable fate of the ups and downs, "Entrepreneurial road and you go out to ride the same, the front is unknown, you have to enjoy the downhill, flat road, but also to enjoy uphill difficult." ”

Before moving into the mobile internet wave, Zhang's first venture was a failure, and the first college entrance examination failed, but these failed experiences trained him to be resilient to the sudden changes in the Internet's waters.

After graduating from Peking University in 1999, Zhang created a similar RSS software company called "solution", but eventually failed to solve any problems in the Internet world, and the company was founded less than a year after the dotcom bust. He once fled the Internet circle for 20 months as a journalist. State Digital is Zhang founder of the second company, the fate of the company is also twists, the company founder and his university dormitory classmate Deng. 2004 State Digital online 3G portal, mobile operators on the product terminal operating platform, function, content, interface and even sales channels are strictly controlled. The 3G portal has been a disruptive and innovative way to lure users into the marketplace with free information and fee-based advertising, once the world's first web site with more traffic than its operators.

In the arena of Internet companies, new entrants are at any time. Later Sina, netease such door households have developed WAP website, state Digital suffered a heavy blow. By 2010, China Mobile Internet traffic market share, 3G Portal accounted for only 2.3%.

Zhang every day a sense of crisis, his sense of crisis in the mobile Internet industry to the turning point is particularly strong. Apple's iphone came out in 2007 and quickly, and a system-shuffling war began quietly, from 2009 to 2013, when a large number of apps based on iOS and Android emerged, and the 14-year-old Symbian Mobile OS ended in January 2013.

This mobile internet terminal mobile phone system of the succession, the impact of Zhang and his team. At the time, Zhang has formed a team of more than 100 people in 2005 began to develop a "mobile phone Heart", which is based on the Nokia Symbian platform running desktop applications, it sets the desktop beautification and web browser functions in one. But the industry's rapid change eventually led to the cost of a few years of "mobile phone Heart" fetal death. In the 2009, Zhang in the torment of the "mobile phone Heart", from this turn to the Android platform.

Zhang wrote a metaphor in his blog that the Million-horned horses crossing the Mara on the African prairie could not keep up with the seasons and were destined to be discarded, and could be swallowed by alligators at the bottom. It is also a portrait of the seafaring people. Over the past decade, countless China Mobile internet companies have been swallowed up, and the full experience of the mobile Internet wave only state digital and superior technology.

Zhang so summed up his success in the Internet tide: "The information revolution and other revolutions, it is in the real trend of progress, and not interest groups after the duel of the winners to determine the direction." Who is the most consistent with the rules of the information world itself, who will win the final victory. ”

The natural internationalization of mobile Internet provides the opportunity for Chinese enterprises to seek the global simultaneous development, Zhang as the first batch of sea-people, has been fortunate to seize this opportunity. But how to operate and survive in a foreign country is the biggest problem that state digital faces today.

Now waves of river-crossing people are joining the mobile internet wave. Zhang told the newcomers: "The Times must be progress forward, since you can not choose your time, you do not go to complain about it." Do you think you will grow up in the last ten years and you can be a horse? Why can't you be yourself first?