Zhang: I don't want to love a bike in vain

Absrtact: I don't want to love a bike in vain, Zhang said. Half a month ago he left state digital, in his resignation long Weibo, he so sensational expression of the feeling of the bike. Well, I don't want to ride it in vain. At least the bike is Big Brother.

"I don't want to love a bike in vain," Zhang said. Half a month ago he left state digital, in his resignation long Weibo, he so sensational expression of the feeling of the bike.

Well, I don't want to ride it in vain. At least the bicycle is the most common means of transport for the whole adolescent. I still remember the first time, 15 years ago, with the help of my parents, I stepped on the pedals, and when the first ipod touch went on the market, I was standing at the Apple Store for more than 20 kilometres, and she was tentatively tugging at the clothes on my waist. These moments are all about bicycles.

The internet people are going to destroy these moments. Half a month ago, I wrote a "he called the West, in the smart bike," talk about the status of domestic smart bicycles, it is just "the tip of the iceberg."

It's all a moment.

At present, all the companies to the smart bike projects are kept secret, big brother to give everyone a burst of material.

Millet officials have never said to make smart bicycles, but anecdotal rumors. In fact, it has been premeditated for a long time, and the most action. At the beginning of this year, Millet first invested in a riding application ride. This is not finished, after Millet and a permanent attempt to do a pedal-related project, but after seemingly aborted. Two months ago the project was on the right track, but it was caught in the "dilemma" chosen from the four sets of designs and the new news was selected. Products are expected to be released at the beginning of the two quarter next year, the price is not surprising, but cheaper than mobile phones.

Happy to see the boss also not idle, even in the overseas, also did not delay domestic this thing. According to the understanding of the Big Brother, Le Vision of the smart bike flagship low price, within the thousand is necessary, the same in the first half of next year launch.

Even Lenovo has to do, you must not know it.

Baidu announced last week that it would launch dubike by the end of the year, but the big flight told you that they were here to play tickets.

So the traditional bicycle industry is also starting to follow suit. The people in the Czech Republic and the United States are all sitting on the bus, and the internet companies are robbing people. Rumor has it that Zhang has been in touch with Andrew, trying to dig some hardware-literate product managers into his own entrepreneurial team. According to Big Brother's judgment, some of the applications related to cycling in recent months are likely to be snapped up at a high price, with a number of projects beginning to be raised at the end of the year, and a mass of smart bikes will be unveiled in the market at the end of the first quarter and the two quarter.

Some things about smart bikes

By next month, when you are flooded with information about all kinds of smart bike parameters, the following dry goods will help you identify, who actually do the product? Who's a big jerk?

Intelligent bicycle consists of four parts: frame, transmission system, intelligent hardware equipment and components.

A new frame from the design, open mold to stabilize production needs 250-300 days, inexperienced start-up company reckoned to be 400 days. So the first pit came. If a new intruder says he can use a frame that he has designed and built in a very short time, this is obviously not a good way to go. The user either waits for the product to jump the ticket, or waits for the bruises to fall.

The importance of the transmission system is second to the frame. At present, there are four companies in Japan, such as Shimano, SRAM in America, Campagnolo in Italy and micro-transfer in Taiwan. The average price of bicycles used in their products is more than 1000 yuan, while the use of Shimano and SRAM will be more expensive. If a company sold a bicycle for more than 2000 yuan, but the transmission system did not come from the above four companies, then do not listen to his bluff.

Intelligent hardware equipment is the product core, but and a lot of internet people "take for granted" as hardware, product thinking is strong, but do not understand Shenzhen, do not understand upstream and downstream, do not know the unspoken rules. It's hard to reach a consensus on what the market needs.

Bicycle assembly and mobile phone similar, the company sells only frame and brand, body parts need the whole supply chain support, big to roulette, chain, small to rubber, pattern, these are supply chain provided to the factory for assembly.

One more thing about product quality. and intelligent hardware slightly different, the generation of bicycle production is not only concentrated in Shenzhen, Nanjing. According to the quality of production division, Shenzhen and Xiamen are the first gear, they are the world's top brands foundry, such as the United States of Trek, specialized and Spain BH. Zhejiang, Kunshan, Taichang and other sites are the second type of base, the Czech Republic, the United States and Lida production. Most of the bikes with aluminum alloys are produced in Tianjin.

Knowing the information above, it's easy to judge the grade of a smart bike.

Who's doing foreplay?

On the eve of the detonation, coveted the smart bike market has "five forces": they are the product thinking and shape of the leading Internet companies, the list is millet, Baidu, Lenovo, music, Samsung and Sony.

followed by the Czech Republic, the United States, Xide Sheng-led, want to use the Internet to realize the transformation of the traditional bicycle factory.

The third is the start-up companies, currently in the "quiet car" number of more than 10.

Then there are the teams that make smart hardware peripherals, such as the Knight's Cube, a bicycle-generating mobile device developed for cyclists.

The last is a foreign intelligent bicycle project, these products are more designed to win, the function is not strong. Gi bike and Urb-e Big fly elder brother all quite like.

It's a war.

"Commercial war" mentioned four kinds of combat methods, if applied to smart bicycles is such.

Defensive warfare: For market leaders only, the most important principle is to attack themselves, not to attack the enemy. Millet, Baidu, Lenovo, music, Samsung and Sony are typical.

The advantage of Internet companies lies in the ability to control products and update iterations quickly, which is a blow to the traditional industry. Defense is their core business.

Offensive: For companies that are in the second or third place in the market, the main principle is to find weaknesses in the strength of the leader and launch an attack. Several traditional bicycle factories and Zhang ranked among them.

The traditional bicycle factory can't keep up with the internet company's pace, the product mentality is weaker. But the supply chain and hardware are the people's ability, as an attacking echelon, some of them have the capital to impact the leader. Zhang's project is a "BUG" that also has the ability to play offensive.

Flank Warfare: The most innovative form, most successful commercial battles are flank warfare. Entrepreneurs who are "working hard" are typical.

Unlike internet companies and traditional bicycle factories, startups play more vertically, rudely and simply. At the beginning of the product will be biased to the minority groups or to solve a small user needs, but the stamina is big, the operation is also easy.

Guerrilla warfare: The practice of most companies, small companies do not try to emulate the peers "eldest brother", is also a victory. Smart hardware peripherals and design-led smart bikes should be included.

This kind of product is more suitable for a market segment, and is small enough to hold. At the same time don't take it for granted as a leader, and be prepared to "retreat" at all times.

Two o'clock in the morning, after nearly 1.5 hours of discussion with the founder of Bici, I pulled out Zhang's microblog.