Zhang Interpretation of catering O2O appeal: Shops, Word-of-mouth, members + large data

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NetEase Technology News May 7, public comments founder and CEO Zhang today in the "13th Sector China restaurant chain Development Strategy Seminar" said that the catering O2O is very complex, line offline without really getting through, the user experience is not coherent, and in the domestic existing catering industry information level situation, shop management, Word-of-mouth management, Membership management and large data mining is the demand point of local catering businesses.

Zhang said, as an important part of the local life O2O, catering O2O industry is developing rapidly, the public comment is the leading information and trading platform also benefited from it, a large number of white-collar and middle-class consumption capacity is a positive factor, these two parts of the population has arrived at a critical point, Will lead to an upgrade of the entire service sector. According to the report published by the quality of the survey, the Chinese catering O2O market in the past two years has been growing at a rapid rate of more than 60%, is expected to reach about 120 billion by 2015.

Another key factor for growth is the day-to-day, diversified nature of mobile consumer scenarios, where the connections between people and services are more seamless because of mobility, and the O2O of the human and service world. Earlier, the Chinese Cooking Association in the "2014 China Food Industry Development Report" revealed that the mobile end will become a food O2O strategic development direction, development will be driven by the online drive into the offline drive.

Zhang combined with Yelp, Groupon, Opentable, GrubHub and other four foreign restaurants O2O listed companies case, compared to the difference between domestic and foreign food O2O, pointed out that the restaurant O2O is very complex, line online is not really through, the user experience is inconsistent, And in the domestic existing information level of catering industry, shop management, Word-of-mouth management, member management and large data mining is the local catering businesses demand point.

At the same time, Zhang Frankly, the catering industry itself has undergone great changes, merchant marketing needs from the previous "How to pull the new" gradually into "how to operate more efficient, better customer service", and users are more decentralized, isolated, user and merchant relations become looser, multi-touch, but in terms of catering, food, Environment and service are the three dimensions of ça, and also the core competitiveness of catering businesses.

Zhang said the public reviews will focus on platform positioning, hope to provide users with the richest and most reliable choice of merchants, so provide one-stop content, concessions and services are the company's development direction. In view of the characteristics of O2O domain, the public comments will rely on its own platform core business and function, through the connection of more traffic sources and more vertical subdivision industry, more open and partners to create O2O ecological circle. (Guxiaopo)