Zhang Jianfei: An analysis of the ten ways to transform traffic into wealth

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Site traffic has been a focus of webmaster discussions, usually the most discussed is how to improve the ranking of the site, how to increase the site traffic, and how to introduce accurate traffic and so on topics. But few webmasters discuss how to convert traffic to money-our wealth. Zhang Jianfei here to talk about his views on this.

Conversion rate

When it comes to flow into wealth, we have to say a word: conversion rate, conversion rate is the webmaster is a very headache, we have to cut the head are thinking why there is traffic, there is a user, but is not effective? As we all know, Baidu Statistics has a statistical transformation count, but has not been figuring out how he is statistics, From what aspects to do the reference. So aside from that, is there no other way to learn about transformation?

In fact, there are many ways to know the transformation. For example, through the Web page bounce rate, user stay and Web page loyalty and so on to analyze the user's behavior, so as to improve the user experience, improve the user experience, so that users like the site, it can improve the conversion rate? I think so. This is not about how to improve the user experience, because there is already a lot of information on this. Friendship tip: Only from the user point of view, can bring long-term benefits.

Ii. Wealth Source Model

When the user experience, user loyalty is also very good, next, webmaster think a problem, my site how to achieve profitability? is selling products, or like the provision of QQ members (set up VIP zone) and other services? Next, Zhang Jianfei and everybody share ten profit pattern.

1, Google AdSense

Now the most popular is to do Google's AdSense service, the site can be used in the platform to apply for an account, according to their content and the crowd choose to do what type of advertising links to promote, and then put on their own site, and then through an effective click or display to obtain income. People do not think of themselves to click or ask people to click, Google has its own identification system, do not Google as a fool. Similar to this also has the Baidu Advertisement Alliance, here does not have to do the introduction, is the similar principle.

2, Taobao Alliance

Taobao customers believe that the word webmaster have been familiar with, Taobao since the establishment of the 2003 has occupied up to 90% of the Consumer-to-consumer market. Taobao has always had a Amoy alliance, set up a site with the owner of the cooperation channels, the owner can go to Amoy Customer Alliance registration account, and then get their own need to promote the code on the site, the Commission is calculated according to turnover, this model is now the most fire cps. Tips: In the application to promote products, combined with their own advantages, as far as possible to choose a high commission; Amoy support two ways to call, one is the system automatically generate a section of JS code, the site owners only need to copy code to the site needs to show the location on it. The other is the API (preferably the program's personnel to invoke) call, is through the program interface access, flexibility is greater. Similar to the Taobao Alliance, there are customers, Jingdong and other platform for the CPS Alliance.

3, member Certification

When the website develops to a certain scale (can create value), the stationmaster may provide the attestation service to the member, gives the user on the website The Prestige quality assurance, through the authentication information, the user may publish the advertisement or the sale product on the website. For example, Alibaba enterprise Qualcomm, Taobao 7 days return, webmaster Network (ADMIN5) member certification and so on. And Alibaba's business is the most exemplary, interested friends can go to see, here is not to do more introduction, to avoid ad suspicion.

4, intermediary

Universal Internet users in the online consumption, will be worried about a problem, that is, on the network of my products how to be protected, how to be safe to consume, so in order to remove the users of these doubts, the website launched intermediary services to their own credibility to give users trust to promote consumer consumption. For example: Alipay guarantee Transaction, webmaster Network (ADMIN5), seowhy and other security services provided.

5, the provision of services

Combined with its own advantages to provide users with industry knowledge solutions, industry knowledge training and other services. Here to SEO as an example, webmaster network to provide SEO diagnostic services to their professional perspective to provide help to users, of course, the world did not waste lunch. There are training such as seowhy focus on doing SEO training services.

6. Advertising in the station

In the site set up independent advertising, information and other services. Friendship Reminder: The station hangs the advertisement not necessarily to need to have the big vacancy, for example: Each advertisement uses the very large picture to say, this way is not very good to the website development.

The following are the top services for an information network:

The image above is a message of the advertising nature, then we can learn from this method, imitate the search engine, advertising, the way to display the information, followed by a link, such as sponsored links, promote the words of the word, and then highlighted. The rest of the way, we can associate.

7, Offline Party

This type of profit model is mainly in the peer exchanges, friends and other sites appear more, and the most obvious profit is most of the dating site, as for why, webmasters can think for themselves.

8, sales of products

Sales of products can be divided into two modes: a model is: and manufacturers cooperation (enterprise companies), they provide sourcing, you are responsible for online sales, we earn the difference between the middle or the manufacturers to our rebate (group purchase more prominent). And the other is: according to demand, their own purchase or start-up plant (company), the goods through the network sales.

9. Online Games

Provide online games to users, the early stage can put a smoke bomb, free play, wait until a certain user, the introduction of a series of fee-based services, such as: virtual equipment and props trading.

10. Acquired

When the site in a certain area has obvious advantages or a certain user size, you can go to the company to negotiate the acquisition of things. For companies wanting to get into the Internet, acquiring a large, competitive web site is certainly the best way to go.

Summary: The stationmaster must combine own service object and the superiority, thus chooses the most suitable own profit pattern. As the saying goes: Other people's ways are not necessarily suitable for themselves. This article by Zhang Jianfei (www.semanswer.net) original, reprint please signature, RESPECT original!!!