Zhang Jiayuan: The secret Amoy master-careful planning + reasonable resource integration

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Index of the same series of articles previously written:

Zhang Jiayuan: Secret Amoy Customers--Amoy Website Promotion Comments (1)

Zhang Jiayuan: Secret Amoy Customers--Amoy Website Promotion Comments (2)

Today's chapter Jia Yuan to bring the case is a let me constantly surprise case. Analysis of his case, unexpectedly let Zhang Jiayuan very nervous, afraid of analysis wrong, or is not enough of their own level, do not see him more promotional skills. Writing this article is only to bite the bullet. said the improper place, also please each reader forgive. This case is the most adept at the use of Ali mother of the official resources, the most good at integrating the relevant material master. As the case goes, many people will say that Zhang Jiayuan's approach is too superficial to have any special skills. However, the more I studied his methods, the more he felt that he did a high level of website promotion. He has used a lot of ready-made tools and resources rationally to integrate his own experience in the tools. Comprehensive use of the Search Engine optimization (SEO), the user experience to achieve the best, and his registered domain name has a very strong purpose, the target customer population positioning is very accurate, Amoy-type selection of the promotion of very in place.

Below Zhang Jiayuan slowly to everybody to describe him to do every detail of the website:

I. Target customer population positioning

Everyone reader, ask who will buy things on the Amoy, not on Taobao? You can think about it, if it is to see Zhang Jiayuan This article of the friends, I believe that you in Amoy customers to buy products is not likely. Because we all know this is Amoy, bought by the Webmaster Peers earn commission, although we are inferior to others, but people make money we still want to envy:). Therefore, people who buy goods and services on Amoy websites are basically not familiar with this business model. Zhang Jiayuan surprised to see, this master choice of audience in addition to targeted at this target customer crowd, but also do a subdivision. Subdivided into what?

All right, here's the answer. is women. Women in the age group of around 16-35. Why does this master make the choice is the female? Women's money is best earned, women's money "best cheat", women's products Commission is very high, the profit is very high. The more transactions that can be facilitated by the same browsing. Here, Zhang Jiayuan really feel this webmaster is not easy, beforehand should have very careful and detailed website planning. Most of our stationmaster has very little definite purpose. It is like Zhang Jia Yuan original It blog, because originally I have a career, and usually really busy, do blog is basically non-profit, just for hobbies and do, just want to release some personal experience, to meet more friends. So my goal is not strong, on the site of the audience and profit model to consider very little. and professional to do business website, must have detailed planning plan in advance, do not stop blindly, follow the bandwagon and random imitation.

Second, the choice of domain name

The choice of domain name is really critical. My domain name is Zhangjiayuan dot com, is the full name of Zhang Jiayuan. I continue to emphasize in the article that this is Zhang Jiayuan wrote the article, on the one hand is selfish, really do not want their own research results were malicious collection, at least in the vast network to leave some gifts to the next generation:).

Get to the point. There is a phenomenon is the cottage, Shanzhai mobile phone Why many people flocked to do? Yes, because of the windfall. What about the name of the cottage? This master to choose the domain name is also a cottage, in order not to let everyone distracted to see his site, and do not read my article, please allow me to temporarily confidential his domain name. What about his cottage? Shopping on the Internet, where is the most fire? Yes, Taobao, so this cottage domain name is compared to cattle. Domain name Front is Taobao, of course, the following is not registered. com and. cn, hehe, but he got a domain name for another country. The cottage domain name, is equivalent to gain intangible influence. This domain choice is good, more than the general Amoy friends starting a lot higher.

Of course, can register to this domain name, also want level. This requires the webmaster reasonable use of various resources to integrate, maybe he has technology, it is not a day or two to complete the. Maybe he has money, hey, bought one. Maybe he has friends and is an expert in this field. Anyway, the domain name has been reached, the goal is achieved.

Third, the reasonable choice of the promotion type of Amoy

Do Amoy, Zhang Jiayuan see a lot of friends choose a single product. Yes, the single product is also very good promotion, but also do the most people. Taobao also has a class to do a lot of, yes! Shop reputation ranking promotion. This is in line with the Matthew effect, strong constant strong, gold diamond sellers core competitiveness is certainly higher than the lower level of the sellers, by more Amoy customers is also very reasonable. But few people do Amoy search promotion. Even in doing, but also just copy Taobao search code, put on their website, a put it, no one to dig out more use value. Just think, he this station domain name so cow, click in the hyperlink, jump out is Taobao search results page, immediately put the attention of visitors to Taobao, OK, his work completed. Next, is not the task of Amoy, Taobao Sellers, will do a good job of display and marketing.

This master, reasonable choice Amoy the type of promotion, do other webmaster can not do. In the case of ensuring the flow is not low, his income should naturally be higher than other Amoy customers.

Iv. Optimization of user experience

Since the choice of the age group in the 16-35 of women as the audience, then the production of Web pages, it is necessary to consider making hyperlinks to these customer groups. This master made some headlines, very attractive. I am here to enumerate some of the contents of the title, "August the most delicate and sweet to die in the opposite of handsome GG", "[Direct hit] [hot]" both tender and beautiful still eye-catching Han early autumn beauty, "[Shock] [save money] the civilian price to buy a common outfit can also be turned into a female", "[surprised] [sweet] 20 tanabata dating and easy to put out his love of the kind ", in addition to some of the above eye-catching" apparel category "words, there are" 7 stars revealed exclusive home beauty surgery "," whitening magic Big Public! "30-Year-old still not afraid of sunburn," acne printing 6 tips acne printing all No! ", specifically to promote the" cosmetics "category. The design of the interface is to spell out some of the girls are jealous of the big beauty, oh, this master is very understanding of female psychology, who said only boys love to see Big beauty? Click In, immediately is Amoy the search results page. At this point, the task is completed, in the popular language, that is, "Guys, people brought you, do not make a definite she will see you!".

Five, how does he do search engine optimization? (SEO)

This is really not my strong point, but I still found this master, in Google (www.google.cn) search "Taobao" this powerful keyword, ranked in the 17th position. It's strong! Through such a search, I also found the row in front of the high master, Zhang Jiayuan analysis to here, really feel the network to promote technology outside the mountains, people outside. Because his domain name contains Taobao pinyin, and is pure, to Google's optimization effect is very good. Page title, very harmonious appearance of a large number of "Taobao" word, even contains some misspelled words.

But the same Web page in Baidu ranked but poor. The algorithm that should be 2 is different. This piece awaits more research, and will give you fresh experience.

Vi. Rational use of available resources and tools

What tools? You don't believe me. This person does an auxiliary website, use unexpectedly is Ali mother own product, Banner maker produced. What? Banner Maker can do the website? This is not only to do the site's advertising bar, how can be used to do the Web page? Wrong! Of course, Zhang Jiayuan is also the hindsight Zhuge Liang, Ali Mother's Banner maker can do more than you think. Can do the whole station. It took me a long time to study it last night and I found it quite handy. I hope you can also try some friends. The advantage of this tool is to be able to enjoy the service of Ali mother banner maker Development team later.

The use of resources, of course, Amoy to promote some of the whole IFRAME tag, such as food whole station template, girl templates, boys templates. To do the search, reasonable integration in the site. With the help of Ali mother Amoy customers to develop their own web site, a typical rational use of resources, leveraging force, four or two to dial the example of the weight.

Summary: Finally can publish this website domain name Kaixin point LA (Auxiliary station), Taobao Point BZ (Main station), all is his station. I hope you can learn a lot. Also hope that you continue to pay attention to Zhang Jiayuan original It blog (www.zhangjiayuan.com), share some network application experience, SEO, Network Marketing planning, website promotion program, network programming, data analysis and so on. Bo main QQ 115439239 Email: rikzjy@qq.com