Zhang Ju: How to use "crowdsourcing" to catch O2O dividend?

What is "Peer-to-peer mode"? Peer-to-peer is an English point-to-point or a peer-to-peer abbreviation. If it's a point-to-point, it's basically a point to point. If it is Peer-to-peer, then the peer, partner to partner, no intermediary means. Peer-to-peer would have been a technical term, but now it has been raised as a concept of business operations. The usual Peer-to-peer model means that the demand side and the supplier are likely to be peers, and that demand and supply are directly connected through a platform. Note that this is not an intermediary, it is a platform, it is a completely self-development self service organization. This article discusses the Peer-to-peer model specifically refers to Peer-to-peer car rental, that is, "crowdsourcing", rather than peer-to-peer network loans. The revelation of Peer-to-peer car rental industry is a typical representative of the successful application of Peer-to-peer mode. As a mobile internet environment, a new business car rental company, easy to use cars for companies or for individuals to provide high-end business car rental services, different from the tick beep and quick tick mode, more different from the Chinese car rental itself to provide venues, equipped with vehicles, management funds. Easy to use the biggest feature of the car is reflected in: to avoid heavy asset investment, only to do an Internet system, such as mobile phone clients. It provides various types of business vehicles and their corresponding charging standards through the user positioning System. At present, easy to use cars as the domestic business car rental industry leader, in the special car market, business car internet market alone. "Ye do not serve cock silk" "Ye do not serve cock silk!" This is the carving ye always high-handed style. This is also in line with the business model of easy to use cars. Unlike tick and beep, easy to use the car is the high-end route, the user to high-end business people mainly. In the driver management, service standards and user experience, easy to use the car more stringent, unified and optimization; in the software function and interface design, easy to use car is also more perfect, practical and beautiful. Although in terms of market share and the provision of limousine service, tick and quick beep is better. It is also worth mentioning that, as the originator of the internet car rental industry, excellent step regardless of the beauty of the online software, practicality, or from the offline service user experience and market share, are far inferior to domestic counterparts. "Who will move the cheese?" "In fact, it is the original commercial car rental market." Said Zhang Ju, the CEO of the Pegasus Alliance, the executive director of the Analysys Business solution. A fact that most people overlook is that a large number of domestic business car rental market is occupied by small and medium-sized companies. Most of these companies are smaller, after the model, the service awareness has yet to be improved: most of them are equipped with several to dozens of vehicles, and the profit model is a time charter. After the rapid rise of tick tock and quick beep, these small and medium-sized companies are increasingly declining. With a good user experience, tick-tock and quick-beep quickly enlighten and educate the business car rental market. At present, the Internet taxi software has basically transformed the traditional car rental market: Through the Internet taxi software, integration and organization of the use of fragmented idle businessVehicle resources and then form a viable business model. The traditional business car industry is declining because of the rapid rise of tick-tock, quick-beep, and easy to come. In fact, many traditional business car companies also rely on Internet marketing: their own to build a website, door-to-door sales. Later, through the new words such as Baidu, access to a large number of door-to-door customers. It is understood that some companies 90% of the car is random and contingency. It can be said that the Internet has become a lot of traditional business car companies an important source of access. But after the tick-tock and quick-tick rise, the companies ' business is slipping and struggling. The border of Peer-to-peer mode the crisis of the traditional commercial car industry shows that the Internet as a new organization of social resources is increasingly showing the power, and is the original business model has an important impact and impact. The traditional commercial car industry belongs to the heavy mode, because of the instability of business and customers, the profit margin is very low. Today, the Peer-to-peer, fast-beep and easy-to-ride model improves the utilization of all facilities and resources and fundamentally shakes the business value base of these companies. This peer-to-peer model offers not only the opportunity to co-operate with commercial car rental companies, but also to any person with a driver's license. Of course, this still has a certain legal and regulatory risks at home, but this is a long-term development trend. In the future, the Peer-to-peer model will not only further explode the power and market potential, but also face a series of challenges: the opportunity of Peer-to-peer mode and challenge opportunity one: the future of business car market, the real opportunity of Peer-to-peer mode is the private car market area. For example, for a private car owner, if this would be a time and a car, it would be all right to take a list within the time of the fragmentation. This low cost, low asset operation is eroding the market, the original heavy mode, heavy assets, big investment, management cost is very high, become a burden, so the original heavy mode is bound to be more light mode to replace, therefore, the commercial car market is not only pregnant with great changes, but also contains a very broad potential and market. Opportunity Two: The same city courier market, in addition to commercial car market, Peer-to-peer mode or will detonate the city courier industry. Traditional city courier industry's biggest feature is extensive management, labor-intensive: Hire a large number of courier personnel, unified orders, and then unified management, efficiency is far lower than the electric business sector. Today, Peer-to-peer mode is expected to be a random combination of mobile phone app, in the upload of personal ID card and personal information and be validated under the premise of participating in the City Express business, to achieve everyone express. Peer-to-peer mode is not only very suitable for the low threshold of the same city express business, but also invigorated a large number of idle social labor resources, is expected to truly solve the city express delivery difficult problem. Opportunity Three: Professional Massage market Peer-to-peer mode is a typical application of long tail theory. Through the long tail-type resource collection, idle Professional massage division in idle time, through door-to-door service delivery, and eventually formed a huge social industry. It should be noted that the original store massage service not only to decline, but also to allow andEncourage massage division to visit the service and benefit, for example, by encouraging the massage division to open door-to-door service, massage stores can not only be a draw, but also to expand the store's external brand awareness and influence. In addition, due to peer-to-peer mode to mobilize a large number of social idle resources, so professionals can play a greater value, door-to-door service is typical representative. At present, this door-to-door service is also a new growth point to mobilize the social idle resources, also can be called Peer-to-peer optimization after the life service. Opportunity Four: Wedding Service market is also a typical case of using social idle resources through Peer-to-peer mode. Generally speaking, the wedding service professional is not high, the industry threshold is low, so the industry level of good and bad, a lot of idle resources, such as wedding host, wedding makeup artist and other core service personnel can be recruited. In fact, the traditional wedding company's main business model is two major sections: from the wedding customer orders and for professionals to send orders. With the rapid development of mobile Internet, this kind of business will be hit by internet sooner or later. Because no enterprise and company's social organization ability, operation efficiency and marketing service, can compete with the Internet. Similar heavy lessons also appear in the domestic service industry, with aunt Help and 58 of the city as the representative of the Internet home Economics is rapidly rising. Challenge one: Regulatory issues market regulation is a very real problem. In Peer-to-peer mode of commercial applications, the more market-approved specific regulatory measures include the following: first, to pay security; second, the number of control, real-name certification. However, because of the high cost of commercial credit, although the latter has reduced the financial risk and cost of personnel, but increased the difficulty of audit; These indicators include the area of personnel, the effective identity of individuals, the age of personnel and commercial insurance wind control. Challenge two: cross-border issues through the application of the long tail theory, Peer-to-peer mode really turns trans-boundary operations into viable business practices. Especially in some professions with lower professional threshold, Peer-to-peer mode can liberate professionals, outsource professional work to idle social resources, and use professionals to open up new business models, such as door-to-door massage service, wedding industry and domestic industry. Of course, in the process of propulsion, service standardization, service Management subdivision implementation in place, risk avoidance and so on are still problems; user needs need to be stimulated gradually; the recruitment management of service personnel is also a slow process, these challenges are realistic. In the age of mobile internet, the domestic market has unlimited opportunities and great potential. Due to uneven geographical development, the Internet has yet to be further developed in the 三、四级 market, especially in the peer-to-peer aspects of life services and O2O areas, and the great obstacles to regional division also conceal great opportunities. It should be noted that the use of Internet mining to fully mobilize idle business resources, social resources and human resources of the Peer-to-peer model will be the future of mobile Internet in the field of an important theme. "This article is based on the Zhang Ju speech organized by the founder of Pegasus, the CEO of Analysys Business Solutions."