Zhang: Microsoft is a cloud computing and internet company

After experiencing "the biggest strategic reorganization in history" and the acquisition of Nokia, Microsoft, the once-it giants, has finally inspired us to imagine space. People are beginning to believe that we are seeing a different Microsoft, no matter the ending is sad or happy. "China Economic Weekly," reporter Sun | Beijing reported that after "the greatest strategic restructuring in history" and the acquisition of Nokia, Microsoft, the once it giant has finally inspired us to imagine space. People are beginning to believe that we are seeing a different Microsoft, no matter the ending is sad or happy. As Microsoft's global Senior vice president and Microsoft Asia Pacific Research and Development Group chairman, Zhang confidently revealed the message: Microsoft is no longer a PC company, but a. Just a few years ago, cloud computing was just floating in the air, listening to thunder and not raining. But now at home, even though it's still a bit behind the US, you can see that cloud computing is starting to really hit the ground. Zhang told China Economic Weekly that he believed China would be a very important market for global cloud computing and would be a huge opportunity for Microsoft. "Microsoft is already the Internet and cloud computing Company" This July, CEO Ballmer a strategic reorganization known as "the biggest reform in Microsoft history", reorganizing Microsoft's 8 product divisions into 4 new divisions, operating systems, applications and services, cloud computing and businesses, equipment and studios. The reorganization has also completely broken the way in which Microsoft used to divide the organization structure according to specific business, instead of changing the functional architecture pattern. In September, Microsoft announced a 7.2 billion dollar takeover of Nokia's mobile phone sector, a huge cash deal that showed Microsoft's huge attempt in the mobile internet world. Although this is Microsoft's strategic decision in the world, it is bound to transfer the change to the Chinese market. "In fact, the whole structure of Microsoft's adjustment, mainly the adjustment of research and development, Microsoft has been the core of research and development, the others are followed by research and development." Zhang said, "The new four departments are very clear, are research and development departments, the past market departments are also inside." Now the market is centered, so that our actions are more consistent, and our new strategy will be more appropriate. "However, Microsoft's most influential move this year in China is that, June 6 this year, the 5-year-old Microsoft Public Cloud Services Windows Azure finally landed in China." Microsoft's partnership with the century, in line with the Chinese market policy requirements, the success of the "curve into China", which means that China's cloud computing market, "the War of the Gods" is finally opening. The urbanization of the "cloud" opportunity according to industry estimates, the future China will occupy the global cloud computing industry 10% of the share, and for the cloud computing industry, China's smart city construction is undoubtedly the first piece of the big cake, Microsoft of course will not be absent. Zhang is hopeful and confident about the future of Windows Azure in China: "It will be a very big market as China's urbanization progresses." In August this year, the Ministry of Housing and Urban and rural construction released 2013 years of national Intelligent City Pilot list, to determine 103 cities (district, county, town) for the 2013 National Intelligent City pilot, coupled with the January this year announced the first batch of 90 national Intelligent City pilot, the current China's intelligent city pilot has reached 193. It is expected that during the "Twelve-Five" period, there will be 600~800 cities in China to build smart cities. According to the disclosure, in the "Twelve-Five" three years, the National Development Bank and the Ministry of Housing Construction Investment in the wisdom of the city's capital scale of 80 billion yuan. And the conservative estimate of local governments and related industries will be more than trillion. After this phase, 2015 years later will continue to invest in the second phase of software applications, as well as the third phase of upgrading and maintenance-oriented. Of course, to achieve such a beautiful future city vision, relying on the information technology will undoubtedly be based on cloud computing and large data as the core, which means that, whether for Microsoft, IBM and other multinational giants, Huawei, Shuguang and other domestic enterprises, will be expected to benefit from this huge industrial opportunities, The only thing we have to wrestle with is who can get one more piece of the pie. Dialogue Zhang: In the next decade, Chinese Internet companies will go to the world's "China Economic Weekly": You have recently mentioned Microsoft's future city next concept, Microsoft will be in the smart city of the market in the big strength? Zhang: Smart city is a national strategy proposed by China, it is also the demand of China's urbanization construction, this is indeed a huge opportunity. In fact, the cloud itself is not isolated, you have to find vertical industry, which is why cloud computing is the main reason for the development, you need to have vertical application, the future city is an important example. In fact, this application is not mysterious, for example, we will build a framework for the needs of urban management, including how to obtain data, how to analyze the data and how to render the data. And for city managers, urban workers and citizens, how to connect their information together, for different roles, how to provide them with services. "China Economic Weekly": In the intelligent city construction will involve a lot of public service information, if the information moved to the "cloud", there may be some security concerns and concerns. What do you think? Zhang: In the long run, the public cloud must be the direction, because it can have big investment, big scale, more advanced technology and security. And some occasions, some applications need a private cloud, or a private cloud and public cloud mixed way. For example, in the city data, public security data is not open, you can do a private cloud, and you can separate this private cloud and public cloud, we provide a completely consistent, smooth such a mixed way, by the customer to make the choice. Windows Azure's partners in China are century interconnected, and of course they have the power to operate, taking into account China's policies and laws. I have said many times that Microsoft is an American enterprise in the United States, a Finnish company in Finland and a Chinese company in China. China has its ownInformation security technology and standards, Microsoft will be absolutely 100% compliant, and we will do a more secure. China Economic Weekly: in the PC era and the internet era, Chinese companies are chasing a leader like Microsoft, how do you view the future development of Chinese enterprises in the mobile internet era? Zhang: Internet development in the past decade, Chinese enterprises are mostly in the domestic development, is indeed a little more imitation, innovation less. As we've seen before, a Groupon has been successful in the US, so there are thousands of group buying sites in China. If the past ten years, Chinese enterprises 80% is imitation, 20% is innovation, that will in the future, 80% is innovation, 20% is imitation. We see a lot of very innovative products, such as Sina Weibo is better than Twitter, micro-trust architecture, user experience and layout are also very innovative. In the mobile internet era, there will be more opportunities for Chinese companies, and many powerful companies are starting to go out. For Chinese enterprises, once the development to a certain stage, we must hope to open up other markets, it is very natural things. For example, micro-letter, is a communication tool, China needs, foreigners can also use it, it itself does not have too much language, cultural barriers. such as Alibaba, electric dealers can do in China, do foreign trade can also, these can be across national boundaries and culture. So, I think, I also believe that the next ten years, will be China's internet companies to the world 10 years.