Zhang Nan: Hands-on teaching you to write Web site planning Program preparation work

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Recently a lot of friends including some just joined the site planning industry to add my MSN and QQ, asked me how to write "Website planning program", before I in the "Nan: Website planning PRD Document" mentioned that as a site planners must be able to write "Web site Planning Program" and "Planning Instructions Document (PRD)", In fact, writing a plan is not only a document work, must have written experience and a certain degree of knowledge to write a qualified planning scheme, if only to take other people's scheme to condoms, even if the boss or customer satisfaction that is only a soulless body, the site Planning program is the website operating standard documents, if casually written, Condom words for the company will cause huge losses, the consequences are also conceivable, the entire operation team will also become a word "chaos."

When you get a website planning task, do not rush to write, but must do some basic preparation:

1, the basic data research work

Data research this work is necessary to do, we are in the introduction of the general requirements of the program is "to speak in numbers", although I do not like this set of things, but the boss and customers will like, so you can put these data drawings into your program

The main thing is that data can help you understand industry information, understand the macro-environment of the whole industry, through some experts on the industry reviews and trend reports, etc., can let you grasp the knowledge of the site field, if you have high understanding of the words may also find your site Breakthrough point and market entry, can let your mental excitement, Writing is naturally very inspirational, do a site planning staff sensitive visibility is very important oh.

2. Research and analysis of competitive websites

This step is the most important, through online research or communication with the needs of people, you can know what is your site's competitors, and then carefully study them, understand their module function design, analyze the strengths and weaknesses between the various sites, understand their profit points, as far as possible to remember all their good places, followed by your own product plan.

Perhaps you will ask, this is not plagiarism? In fact, plagiarism is afraid of what, this function is you copied me, that module is I copied him, and then how, technology and the Internet itself is an open sharing platform, since you dare to take out to see people, I dare to copy AH. But the operation mode is unable to replicate, the execution ability cannot duplicate, as long as the website traffic can on, the user likes, the boss makes money. Who cares who copied who?

A famous person said, "standing on the shoulders of giants is the best way to succeed", an experienced site planners can see from the competitor's website information architecture design of his offline operation mode and operation process, etc., this talent is very popular and rare.

3. Talk to your demand side

You may ask, why is demand analysis not placed before data research and analysis of competitors? In fact, the reason is very simple, and demand-side research needs, you should first do some preparatory work, so in the conduct of demand research will be more direction and targeted, to understand the needs of users is also a great advantage, In the communication must have a clear purpose and hope to get the answer, with a certain preparation so that the demand side can identify with your serious, but also for their own and demand side save a lot of time costs.

Secondly, I must emphasize the communication environment, the environment is very important. Can directly affect the quality of access to information, if you and the demand side to get a copy of the survey, find a large conference room and then start talking about demand, so the atmosphere is so tense, how can you get your answer? It's better to find a place for a cup of coffee and a drink while chatting, and a relaxing environment can easily get more hidden information, Even the demand side will tell you about their profit model, their resource channels, etc., which is very beneficial to your subsequent site planning and a great way to grow yourself.

After chatting with the demand side, you must take notes and tidy up, so help yourself to find the problem, combined with data and competitor analysis, you can find the site of the planned breakthrough and different points, then you can do with the customer needs confirmation, start the next communication work.

4, to the field of experts to consult their experience

Website Planner is not a versatile person, because as a site planner in the entire operation of the company to play a role in coordinating and assigning tasks, if your site wired business support, with business people, sales staff to consult some business knowledge, including their sales channels, resource channels, A marketing plan that includes the whole plan, and so on, can make your whole project more reliable.

Second, you should consult the technical experts, talk to him about the requirements of the project, can get some technical framework of reference suggestions, as well as the project's resource costs, time costs, human costs of resource information; This information will also be useful in planning projects.

We can see that once again we stand on the shoulders of giants!

5, directly to your user research

With the corresponding business domain knowledge, the brain should also have a basic concept of planning, if the resources to support enough words can not be able to chat with your users, with brainstorming, card classification and so on, get some Web site columns, the basic functions of the website information, so that the content of the planning can be more cohesive force.

In addition to doing some of the preparatory work, they should also do some basic preparation, we said in the site planning, site planning, we must consider some follow-up operations preparation, including SEO, promotion and so on, these content will eventually be placed in your site planning program.

Write here today, the follow-up will introduce some Web site planning program writing ideas, page specifications, program specifications and specifications of the introduction, everyone please look forward to Oh!

Author information: This article is the original article, starting in Zhang Nan's website Planning (www.znnblog.cn) blog. See more articles please search "Nan", Welcome to the free reproduced Zhang Nan blog of the original articles, please keep the reprint address, thank you.