Zhang Nan: How to improve the user participation in website planning

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Website planning, website Operation dictionary is called "User participation degree" words, I believe that everyone is not unfamiliar, because of the different types of Web sites, such as:

1, dating sites, will use the number of dating activities to measure the participation of users.

2, the Business-to-business Web site will be published by the user number of products as a user participation degree.

3. The client website will take the order quantity as the user's participation degree.

4, the community-type site will be the user's diary, album number, respectively, the user participation degree of statistics.

Obviously, there are a number of different metrics for user participation, each site planning, site operators according to their own responsible products and modules, respectively, determine the different "user participation" indicators, and constantly improve the function (indicating the user's use of the site function) and promote the way to adopt different strategies to improve the index. Because of this data rise, the direct impact on the site traffic, loyal user access number, but also on the site Word-of-mouth produced a very good role, a very high degree of participation in the site, always impressive, and recommended to their friends.

Today, the user participation in the most commonly used measures "comments" as a reference, the formula is simple: "comment on user participation = comments/Web Access Total" There is nothing to say, we can all understand, mainly to let me talk about the way to improve the index and methods.

First, after the comment can obtain the website to offer the preferential reward (integral).

The website planner may say right away that this is not just a hit. In fact, the answer is not entirely correct. Why do you say that? Because we don't give money directly, we offer incentives. Usually a discount incentive is driven by an increase in order volume, for users, "there are concessions, I would like to use this concession, otherwise I will not suffer pull" such a mentality is very common, but the premise of preferential incentives is to allow users to pay first, so that the site's order can be increased, due to the number of comments cannot be limited, Therefore, usually the company will not lose money, at most less to earn points, so it is not a hit money;

So it would have immediate effect in the short term. But also cannot avoid also has to obtain the comment the suspicion, once the user comments has the interest to drive, then the comment quality effect also has the flaw, the result is the user comment is fictitious. So in the use of this method must pay attention to the amount and degree;

Second, issue the topic of comment.

Users need to comment, the first to give a comment on the topic and motivation, in addition to material incentives and incentives, but also to envisage some problems, and put these issues to the user, promote users to think about the problem, users think of the problem will shed valuable comments. So to guide the comments, you need to design comments, like hunters hunting, to catch the prey, first have to put the set.

Third, optimize the user comment path, optimize the comment function.

The user experience with competitive advantage is to make the user as few steps as possible to achieve the goal, to meet people's "lazy" nature. If you need to induce user comments, you can allow users to express their opinions through the simplest process possible. In fact, this part is mainly related to the site planning site product Design This key point, look at this example:

Typically, 70% of users will first write down comments when they want to perform comments. Then write their own names and emails, if the user to add user name, then the user may feel irritable, and give up the comments, and let users write comments, so when the user Evans Quan Yong, write the comments, and finally write their own name, Of course, the mailbox and link also need not fill in, at the same time increase the next visit without repeated input user information, so that both simplified the comment function, but also more in line with the user's actual use of the habit.

The other way is to increase the number of comments.

User reviews do not all require users to provide detailed textual comments, with alternative answer comments (voting) in words or pictures, such as "Happy Net" in the voting component, he is interested in the topic to launch some voting activities, then other users will vote, but also this will leave alternative answers, and their own ideas. Therefore, through such a similar approach to comment alienation, it can also increase the user's comments to participate in the way, but also enhance the user experience.

Five, the Mail promotion way invites the user to comment.

At present, many blogs have provided a message back to the way the mail, in fact, this is a very good way, so that users can understand the feedback of their comments, through the mail generated the interaction, there is the interaction between users, the consistency of your site will improve, if it is a beautiful mm with photos to your message to a reply, Do not believe that you do not quickly open the site, to see the specific situation of MM, haha! At the same time in the mail, but also with the message related products, website ads and other information, so that the user received the message that this is a valid email, and not directly dragged him to the dustbin. Unfortunately, I look at a lot of sites when the basic few sites will use this function.

To bring a comment with a "vest"

I believe we all know "vest" is what meaning, then this refers to our website planning, website operation or website editors, of course, also have through QQ group to friends. I just said that there is a site, but with the user generated interaction, produced a communication, then this site's user viscosity is very high, because basically 80% of people are a little "Renlaifeng", this is not a derogatory term, but a description of the user's mood, but a lot of people, I would like to leave something; so "vest", What needs to be done is: drive, copy and maintain.

Some "vest" will also come to a brand name, what meaning, is the site planners, or directly invited experts to, especially E-commerce site, but also because sometimes users of the site to provide products have not yet reached full trust, but also have a lot of doubts. With this "brand-name Vest", can also bring a little trust, such as food critics, etc., in fact, is not a good way to teach.

Seven, comments can bring you traffic.

This blog should know, through the comments will bring the number of visitors, but also bring some other visits, such as Zhang Nan's web site Planning blog Sometimes can bring 20 of several IP, so basically commented has become a way to promote, but the premise is a quality comment; If you're advertising, you're the one who will.

This is my summary of some of the methods, I hope you can help, in fact, a little of this method and ideas can be applied to a lot of aspects, see how we use: if you have any better method, remember to tell me, I will continue to improve and add OH.

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