Zhang Nan: the "Triangle Law" of website Planners

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You must know the "triangle law" in the traditional industry, as shown in the following figure:

Customer satisfaction = Customer Experience-Customer expectations.

If the result is positive, that is, customer experience exceeds customer expectations, is satisfactory, the greater the number of positive values, the higher the customer satisfaction. Conversely, when the value of the errand is negative, that is, the customer experience is lower than the customer expectation, and the greater the value, the lower the customer satisfaction. So as a site planner in the site planning and website design, we must bear in mind that the law, while looking at the simple, but do always pay attention, to and certainly so easy! Typically, a website's new user traffic should be 80......% about the source and search engine, supposedly users through the keyword "site planning" If you can access your station, what part of your site will be in the Triangle law?

1 "rage", what the hell rubbish Station, delay Lao Tze time

After entering the site found a large number of mandatory download links, a large number of advertising stickers, have not seen what the content is forced to set the home page, or open the site after the jump and so on.

2 "dissatisfaction", the cause of dissatisfaction may be a lot of OH.

A. The website is open for a very slow time oh, slow, flash people.

B. " Trickery "The content of the site and I want to have no relationship with the results, Flash."

C. Some columns or channels "website is under construction ... "," flashed the man.

D. A long time "ghost town" (no maintenance), hurriedly flash people.

E. Site layout, design chaos, looking too messy, flash people.

If the user is in a bad mood, or if the user clicks on it repeatedly, it will turn into "rage".

3 "Satisfaction" basically and I want to see the content is still in line.

A. To enable users to achieve satisfactory results, first of all to let users know what we are doing.

B. Website navigation design and label to clear, simple, user-friendly understanding.

C. Good also, is about the content of website planning knowledge, is what I want.

D. Although there is no need to find, but other content on the content of the site is still very attractive.

4 "Happy" is great. That's what I want.

A. Very accurate to find the content of the information you want.

B. This site is very good, there are a lot of things I do not know, too valuable.

C. This site as a whole to trust the feeling of a unified layout, browsing comfortable.

D. Here you meet like-minded friends, even "old classmates".

E. Content is good, site search under what else (Congratulations, your website has been very successful!).

5 "Praise" Great, add favorites, I will come next time.

A. The content of the article is too wonderful, the blogger is really the legendary master.

B. The traffic is really high, the comments really hot, it seems to be really concerned about AH.

C. To join the Favorites bar, later on the internet to turn around to see what else to learn the opportunity!

In fact, the "Triangle Law" is very simple, so that users get higher than their expectations of the value of the goal, and we usually in the site planning and site planning, we need to think about is

----How to embody our value (must know the advantages of your site, overall planning)

----How to let users discover value (what value can you bring to the user, eye-catching display)

----How to get value for users (specific design, stable operation)

In the implementation of the site planning work, you can through the "triangular law" to analyze the value of a project and operation direction.

Author information: This article is the original article, starting in Zhang Nan's website Planning (www.znnblog.cn) blog. See more articles please search "Nan", Welcome to the free reproduced Zhang Nan blog of the original articles, please keep the reprint address, thank you.