Zhang on Entrepreneurship: "People" is capital, not resources

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At the end of 2013, an intelligent hardware industry as the godfather of entrepreneurship, "Sea Spring" children's shoes Let me write an article this year in the intelligent hardware industry picooc and sentiment, suffering from the hardware really "very bitter force", really busy. New Year's Day hiding in the office after meditation, a surge of current began to churn, thinking of rewriting some "retreat" of dry goods.

The author has always believed that entrepreneurship is a philosophy, it is not a science, can not quantify! I do not believe in any successful study, nor do I believe in any successful experience. Time has changed, the environment has changed, people have changed, products have changed, the so-called experience is likely to let people go astray, sword walk slant.

Entrepreneurship is a practice:

Do the company these years, see more of the world warm and cold, deep sense of life is short, can really do things time also for decades. And only entrepreneurial, can let our hurried life without regret, worthwhile. I have always believed that to uphold the bottom line, with a dream, and first and end to defend it to bring me a sense of happiness beyond any temptation. Because I am increasingly discovering that entrepreneurship is a practice:

Start a business with a dream, and always defend, you can have the possibility of living! It is hard for you to imagine that the Communist Party of China, with a large 13 average age of only 27 years old, with a "communist" dream that other people think is impossible, scholar with the Millet + rifle, and has created a vast.

Entrepreneurship is a way of life, but also a state of mind: you always have to challenge yourself, deny yourself, you have to dare to create miracles, the winning hand to all people think impossible things in the fastest time to finish it. You need to Sungo, you need an empty cup of mind, you need to learn, you need fast learning ability ...

It is believed that the ancient overhaul, the great German people: not in the temple, not in the mountains, but in the temple of the High, the Madding Crowd! They can on then, can left to the right, like Dapeng, Dayton Leap in the nine, taste good to the magic of decay, can be ever-changing, all can also.

The day has four o'clock, the month has the circle lacks, each has its beauty! The charm of entrepreneurship lies in the fact that you can experience more landscapes than others. You need to experience the spring-like early start of the "beginning" of the difficult, through the summer of the hot, stormy weather and other stimuli, at the end of you start to enjoy the harvest of autumn, you have to build walls, wide grain, began to experience the "winter" beauty. Spring and autumn are very beautiful, you do not venture, there is no blessing to enjoy these pleasures!

In China to do things "credibility" first

What is "credibility"? Team, founder

We all know that we now have a lot of the environment more impetuous, people prefer icing on the cake, but rarely timely. I think in this environment entrepreneurship, the most important thing is how many people dare to "bet" you can become: Friends dare not bet you, capital dare not bet you, partners dare not bet you, your funder dare not bet you. What's more, they can not be willing to gamble when you have only one idea. The entrepreneur itself is very lonely, and now is an era of cooperation, any one thing needs the team, the company's partners in many collaborative efforts to complete. If there is no credibility, I believe you will die small, no sound.

In the Picooc period, several early founders with Super integration ability, lightning-like execution ability to make a lot of people do not want to score. We defined the entire PICOOC health scale in the perfect hardware solution part of the chip, sensors need strong supply chain support. You know, without any sales, it's hard for Poor's entrepreneurial team to gain the support of these mature suppliers just by being courageous. This time depends on your credit record, finally through a variety of efforts, we have to work with those top suppliers opportunities. To ensure the perfect quality of products.

Remember us a CMF design partner from Japan, we were also pressure on the same "credibility" this card, and finally help us improve the entire health balance of the details of processing, let it really become a bright "art".

Smart hardware is a very high threshold of the industry, the need for a large number of partners to gamble with you, you can do it to the extreme.

These years, really more and more feel that the premise of doing things is really "a person"! Bad product direction, if the person is reliable, can also do it well. The person is not reliable, again good product direction also can make it bad. 10,000 step back, even if the big, if people are not reliable, can not hold, fall more miserable.

Good products "speak"

Since the emergence of micro-letters, you should be aware that we have fully entered the Consumer-to-consumer era. 5 years ago, "hard advertising" marketing model has been outdated, because the consumer access to information channels have long been no longer monopolized. In these mainstream consumer groups, which are completely "Internet", everyone in the complex information fence, B and C there will always be an impassable gap, and break the premise of such a gap is that you can have a user is willing to show off, willing to share, every day for you to do word-of-mouth propaganda "products." So smart hardware is difficult in the first you have to make a piece of hardware to create a work of art, the software end of a work of art, more important is the "end-to-end" experience process is definitely a "art".

PICOOC start-up team can be said to be a mere product of the team to do a good job in the market, brand, marketing, customer management has a serious lag and all sorts of keep up. But when we put the product into the hands of the user, the user opened the box after the spontaneous micro-blog, micro-letter to show off, to help us to the surrounding friends recommend this smart Health scale, we profoundly experience the "product for the King" the real meaning.

"Man" is a capital, not a resource.

These years of entrepreneurial road, I deeply feel that the value of people beyond any! I define PICOOC as a completely "light asset" company, where everything is worthless except people. We serve as founders of every vested interest, as capital, not resources. Because capital will continue to appreciate, resources will eventually be squeezed empty.

We have a "bad habit"--just keep trying to do things, with fast learning ability, strong sense of responsibility, willing to work with us to enjoy the entrepreneurial people, such a person once adapted to the company's "Hungry Wolf" culture, we immediately give a large share of shares, and every time we give a colleague equity, I will mention: "These years, You have to do a good job and enjoy what your business has brought you. Starting today, your salary should be all moonlight, eat well, drink well, sleep well, every day to make their own cool, give you money is the company's business! Of course, we feel that light asset companies should reject all "catfish" in their early ventures, especially in early founders within 50.

Picooc advocating a "hungry wolf" spirit, we require that every colleague always maintain a strong lasting combat effectiveness, a keen sense of smell, the moment to maintain the "hunger" state, this is our bottom line, to do smell dare to eat, see meat Dare! I have always stressed that within 50 people within the company will not exist management, there will be no attendance, there will be no KPI. Because we have always believed that the initiative of the early founders of companies such as internet companies, which are completely light assets, self-management determines how far future companies can go.