Zhang on the function of the external soft text to SEO

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A friend in the blog to give me a message, want to know the specific role of soft text, in fact, Zhang has written a similar article, today summed up. I hope this friend can have a deeper understanding of the soft text. Soft Wen is divided into the station soft text and stand outside the soft text, station soft Wen is published in their own website article, the station outside the soft text is published in the Third-party platform of the article, the two kinds of soft text of the role and value is not the same, then we come to today first of all to analyze this station outside the role of the article.

One, the station outside the soft text may realize the flow import

This is very easy to understand and we just need to insert a link to the Web site in the soft text we publish, can realize the flow of the import, but Zhang to remind everyone is that the premise of traffic import is to have the flow, then Zhang once did a key word experiment, wrote an article on precision oil filter introduced soft wen, Just published in Sina blog, let more than 10 keywords have been ranked, with the ranking also has the flow. In other words, our soft paper must have a good quality to obtain flow, high-quality soft talent is the premise of flow.

Second, the station outside the soft article may increase the outside chain and the correlation domain

This I think a lot of SEO have firsthand experience, as long as we published in A5 or Chinaz article, will be a large number of reprinted immediately, thus gaining more outside the chain and related fields, but now A5 and Chinaz have no URL output, but Baidu related domain, But this part of the Baidu related domain is also very considerable, we published in their own blog soft can not be polite to take the chain, and at the same time there are many high weights of the writing community and columns, such as Donews, Eric experts, a lot of experts, etc., can bring the site a good weight of the outside chain.

Third, the station outside the soft text to help keyword ranking

I think a lot of friends know that outside the chain and anchor text output can directly improve the ability to rank keywords, here Zhang to and everyone said that if the soft quality is high enough, you can directly use the soft text for keyword rankings, this test we also do many times, the effect is very significant, This is related to the soft text can not only directly to bring the flow of conversion, but also to the site's keyword rankings bring immeasurable effect.

Four, the station outside the soft text may suppress the negative information

I think a lot of friends are deeply aware of this, when the company or the website encounters the negative information to be troubled, the soft article is a sharp weapon, utilizes the soft article rank ability, in each big forum, the blog, the column releases contains the related key words soft text, lets these negative information be submerged in the information ocean.

Five, the station outside the soft article may raise the attention degree

We can take advantage of hot events, even to create hot events to attract the attention of users, or to release some maverick views, or to publish some controversial remarks, so as to win more attention, the recent "through women" is to create a hot focus on a typical case, in fact this is a big game company marketing hype just.

Six, stand outside the soft Wen can shape the brand image

This is also a lot of our businesses and websites and even a personal marketing tool, the use of soft paper on the company or website image publicity, implanted soft ads, more than rigid advertising to attract more people, will be more deeply rooted. Then we can also use this way to build our personal brand, for example, we can use their own column in the A5,chinaz to publish their own views, share SEO experience, thus creating the image of the brand, as if my pseudonym "Open Rice" has slowly formed a brand effect, Can shape the authoritative image in the industry.

To sum up, in fact, the role of the outside of the station is two aspects of the role, one is the role of publicity, one is the role of sales. As long as the station outside the soft Wen, our website marketing problems can be easily solved, so the SEO to act quickly, then the next Zhang will continue to share the site with you the role of soft Wen, please look forward to. The article was originally published by Zhang, the original address: http://www.0717seo.net/SEOguandian/20110728258.html welcome reprint.