Sponsored by Sina Finance "2014 Sina Golden Kylin Forum" in 3721.html ">2014 year November 22 in Beijing." E bag Wash founder Zhang Rongyao participated in the "thought talk" session. Other guests participating in the dialogue include: Lenovo Holdings senior vice president, Jia Wo Group President Chen, Beijing National Energy Conservation and Environmental Technology Co., Ltd. Chairman Baiyunfeng, passers-by Network co-founder and CEO Rojun, Boloni Home founder and CEO Huat, Roseonly founder and CEO Boys, as well as the founder chairman and CEO of Han can investment group Chen, Yu Compound Investment Management partner Cengyu. The big players sit together and collide with a wonderful spark of thought.
Zhang Rongyao, in a discussion titled "New Consumption: Leading and playing", said that the PC Internet era subverts balance sheets and the mobile internet era subverts the 2080 rule. He thinks the internet PK is technology PK, mobile Internet PK is the value of PK. For example, he said, the boss gave the girl a room, before she was very satisfied, that is the internet age. But then there is no heating, water plugging and other conditions, the owner of the driver can solve these problems, the girl sick driver can take her to see a doctor, but also can send her to go shopping, in the girls have difficulties when the driver always help her, the girl finally chose to be with the driver together. This driver represents the mobile internet age and meets all needs.
He said that from Rockefeller, to GE, to Motorola, to Microsoft, to Facebook, to Twitter, to WhatsApp, from the establishment to the world's top 500 time is getting shorter, because now companies are satisfied with Maslow's fifth demand, to meet the needs of people for happiness and happiness, The past is to meet the needs of people to survive. Therefore, he believes that the mobile internet era, the value of enterprises is to improve the user's happiness index.
The following is a transcript:
Zhang Rongyao: The other two bosses are serving a small group of people, or people who only serve once a year. I provided is whitewater, drink water every day is the most, my service is also a high frequency of consumption, washing clothes the biggest characteristic is that the number of people is large enough. Mobile Internet 5 elements are very important, the first is a huge number of users, the second is the frequency of consumption, the third high confidentiality rate, the fourth large supply, the difficulty of integration of the five small. PC Internet age is technology, mobile internet age is humanistic. Mobile Internet PK is the value of PK, is no longer a technology pk. Mobile Internet is a value, not a tool. Like you used to give a girl a room she was very satisfied, the result of living in the inside, there will be no heat, a water plugging, cold no one to see her, she may follow the boss's driver ran, because the driver every day to make her happy. This is the mobile Internet, the mobile Internet allows you to get a great satisfaction from the humanities.
Zhang Rongyao: In fact, Pu always put some truth out, Pu is always talking about is no need to think about the world, and told me a lot of age is not our customers, in fact. His point of view as an investor is very good. As a mobile internet company, our biggest advantage is our data. I have to find a mobile Internet team, our CEO is from Baidu, except me, our entire team is 85.
Mobile Internet thinking is the staff to decide, the user is the boss. We must be fully authorized to the front-line employees, 100% of their satisfaction, in order to have a future, to allow users to share. Let the team become shareholders, partners, this is the era of subversion, and mobile Internet is not technology, is the humanities, values PK, must not be careless.
I only do the user's business, I know that the PC Internet subversion, we often said that Ma Yun listed, but our price, our assets than Ma Yun is still big. In the mobile internet age, 10,000 people wash 1 dollars of clothes, and a wash 10,000 pieces of clothing users, I would like 10,000 people to wash 1 dollars of clothing, I want to be user active degree, to be involved in, want to be in the circle of friends to forward.
Mobile Internet thinking is to your business open, transparent, free, equal subversion, including any one of the organizations involved in a large subversion, can not be belittled.
Just now I said that the laundry industry with these five elements have the same, I am very grateful to Sina, September 19, 2000, we work with Sina to do online laundry, this thing, although at that time did not succeed, but let me understand that the industry most valuable is the huge user data, not technology, equipment, Is how we can by the service of our franchisee into the service of the ultimate customer, this transformation we have been transferred for nearly 14 years. The advent of mobile Internet, PC Internet to flip, in the PC Internet era cheap, free, convenient foundation, plus a feature, is fun entertainment, or share. We now let all customers participate in it, no matter how much, 99 dollars a bag, you installed more to wash the more, we will choose Bag King.
The advent of the mobile internet era makes us feel that we can integrate the fun into the product. We implement crowdsourcing business, is in every community to recruit a landlord as our delivery staff, especially for 40, 50, 60 people. When I was in Canada, a 65-year-old woman was rich, but she chose to drive a police translator 200 or 300 kilometres a day, because she felt very happy. Now do mobile Internet, 35 years old will be eliminated. The 40-Year-old was sidelined. 50, forums only jump Yangko nothing dry. By providing them with public-purse posts, we called them up. Today, there is a Tencent product manager to do our crowdsourcing staff, I think he is for the parents to enroll, this is very good, can let parents a generation of things to do, but also exercise, not with the social disconnect.