Zhang Sijia: SEO Beginners must master knowledge

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1. Keyword selection: A site to do optimization, the first choice of keywords, this is also positioning. Only when the positioning is clear, can we continue to do follow-up work.

2. Navigation navigation links to its subordinate pages, which is important. Make sure your site navigation is linked in HTML form. Try not to use Flash, JS to do the navigation, because the search engine read Flash, JS inside the link, all pages to maintain a wide range of interconnection.

3. Keyword density: Used to measure the total number of keywords on the page and the proportion of other text, generally expressed as a percentage. Relative to the total number of words in the page, the higher the frequency of keywords, the greater the density of keywords. is actually a concept

4. Keyword distribution: Is the keyword in a page distribution, generally in navigation, articles, links, URLs, tags appear.

5. Links: Two sites through the anchor text, there are links to each other's site. are generally and peer site links, content-related, PR value higher than their own site better. Do not join the link farm, so your site has been the search engine k out of danger.

6. Reverse Link: First of all to clear backlinks are not links, beginners easily confuse them. For example, such as site a links to site B, and site B does not link to site A, then the link in site A is the direction of site B link.

7.meta tag settings: Here involves the main SEO settings Description tag ' (description tag) and ' keyword tag ' (keyword tags), the former with a few words to introduce your site (to appear the main push keywords), the latter put your site's keywords. Meta tag settings are the basis for Web site optimization.

8.ALT Label settings: ALT is a label in the HTML language, and the effect is that if a picture adds an alt attribute, when the mouse hovers over the picture, an introduction of the corresponding ALT tag setting appears. Important pictures on the site, to add an ALT tag introduction. SEO point of view, it is best to introduce the keyword.

9. Submit to search engine: The new website should submit your website to the search engine before it is included in the search engine, but do not submit it again, a search engine submits it once.

There should be other, but today I think about it. SEO basic knowledge on those, the basic knowledge good understanding, mainly is the practice, must own hands to operate. Look at the theory of knowledge is only to stay in theory, so that SEO is the basic knowledge + executive power. Pull far, today write these, there are missing tomorrow to fill up.

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