Zhang Sijia: Some ideas of choosing website keywords

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Today to talk about the site to choose the keyword skills, keyword Choice can be said to be the most important site SEO step. It determines at the beginning whether you are on the right path. Only to determine the site's keywords, can be around the keyword to optimize the site SEO work. No matter how beautiful your site is, how good SEO does, but if your keyword positioning error, will cause significant loss to the site. Site in front of the site responsible personnel should have a site of their own keyword thesaurus, the thesaurus can continue to increase until the site to determine the main keyword. Early rich this keyword thesaurus about four steps.

1. Own subjective consciousness: believe in your mind must have some ideas, then you can think of all the industry-related keywords are put into the thesaurus, this time do not consider the word good or bad, as long as you can think of all put into the thesaurus;

2. Transposition thinking: Stand in the user's perspective to consider the problem, think your potential users will enter in the search box what words to find our site. Then put these words into the thesaurus. This also do not have to worry about the list of keywords will be too much, instead you find more keywords, user coverage is also larger, the more likely to choose the best keywords;

3. Competitors: In the industry keyword search results of the first 10 sites (natural rankings), see competitors are using what keyword. We put these keywords also into our keyword thesaurus;

4. Baidu Related search: When you search for a keyword in Baidu, in the resulting page, there will be two related search. These words are highly correlated with search keywords, search industry keywords, and then collect their related search pages into our keyword thesaurus;

Through the above four steps of the operation of our thesaurus should have a lot of keywords, the next thing to do is to locate these keywords. Before positioning the keyword, we need to understand some of the properties of the keyword.

1. Keyword heat: This depends on how many users in the use of the word search, we can from Baidu Index, and GG keyword tools to find data;

2. Keywords and site-related: This directly with the user conversion rate linked to see the content of the site is highly relevant to the keywords, whether the content of the site has a large number of keywords appear;

3. Keyword Competition degree: The competition degree mainly can be reflected from two, one is the search industry keyword to see its related webpage how many, the numerical value is bigger the competition degree is higher. The second is the search industry keyword, look at the home page of the natural ranking of 10 sites is not the home page, if most of the site is the home page that means that the word competition is big. If most of the site is the inside page or column page, it explains the competitiveness of this keyword general;

4. Keywords business value: In the Industry keyword search results, look is the auction site, industry sites, corporate sites, or personal sites. If the auction site and industry site majority, then the key words business value is strong;

These factors are the key to the positioning of key attributes, the following I will be the key words in the library through the above attributes to each keyword positioning. So each keyword has four attributes, keyword heat, keywords and site-related, keyword competition, keyword business value. You can divide each property into "high" and "low" two options. All right, all the keywords in the thesaurus are positioned well, and our preparations are complete, and the following can be chosen. In fact, the key to the choice of keywords lies in this preparation, you have to analyze each keyword thoroughly, in order to make the best choice.

Select keywords

What's a good keyword? I think it's the key to finding the balance in these four attributes. such as a key word his correlation is high, but the heat is low, such words flow will be very few. In the case of a word heat, but low correlation, such words can bring a lot of traffic, but conversion rate must be bad. The perfect combination is high heat, high correlation, low competition, high commercial value of the word. But this word is almost impossible to find, so we have to do some of the four attributes of the keyword balance, make some trade-offs. As mentioned earlier, this combination of high correlation, low heat, although the word flow is low, but the user conversion rate will be very high. So this depends on the specific needs of our website, such as some enterprise station, he does not require traffic, but as long as customers. At this time we can choose the heat, high relevance of the word, because the browser is to search our website with very high relevance of the word came to our site, so this browser to convert the customer's chances are very large.

Well, that's probably it, today is a way to choose a keyword. The specific choice of what kind of keyword also depends on the actual needs of each site, as long as the key words to understand the attributes, to weigh, to choose the most suitable for your keyword.

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