Zhang smell: From the revision of watercress to see Community website users operating rules

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Watercress in March revised, not drastic changes in the overall UI, there is no tonal adjustment to the style of a large, more functional breakthrough, just adjust the navigation of each channel and the style of the first page. However, this limited version of the revision has also been criticized by many users. Into the watercress home, we are not difficult to find the right side of the "Boycott of the new version of Watercress" activities. A lot of users are there to express their dissatisfaction with the revision of watercress.

Why is that?

Believe that webmaster friends have encountered the site revision of the situation, we have a variety of reasons for the existing site to be revised, the home page bearer information form is not enough, to increase the site function, the latest design a set of different styles of the past, and so on, these reasons to urge us to the existing site style drastic, and in this process, We are actually excited, the reason is because we are full of confidence in the revised website, UI improvement, information increase, function rich, improve PV, enhance stickiness and so on. However, perhaps, the revision of the site has thus been a slump.

As in the case of watercress, our users are actually not as interested in innovation as we are, they like to use the site in an existing, familiar environment, which includes familiar tones, familiar structures, familiar features, and familiar user relationships. Website revision, even if only a button name has changed, the user will be thus the sleeve to go, watercress case is so, a few years later, watercress every time new features have been openly resisted, and even to write off their own username to protest this change. Even this change has such justification and positive meaning. The same situation in many sites have occurred, as long as you try to change the user's use habits, it is in the challenge of the user's patience, is bound to bring the loss of users. This user churn and the website revision method is closely related--for example, the popular remit this website, if your revision conforms to the majority user's benefit and the custom, moreover the revision has the corresponding transition means, will reduce the user's loss accordingly.

What is the purpose of the revision of watercress?

Watercress since the official line in 05, has been unique to the community culture and other sites, and even the latest in the circle of speech, that the watercress model is the only country can export the web model. What is the secret of success in watercress? First of all, watercress to their own positioning is the community, to a group of people who have a common interest in the intersection, and then through a variety of channels to find seed users, and then through the input of cultural elements, such as movies, music, books, to create one after another intersection, which formed the current watercress. In the process of growth in watercress, many people are discussing the community experiment of watercress, some people think that there is no cultural community to do little, some people think watercress business model is very embarrassing, but 5 years later, now the watercress has become a lot of internet entrepreneurs to learn the object. And for users, watercress is absolutely isolated from any other site, those who do not like Renren users, users of the boycott, have become a loyal fan of watercress.

But under the impact of the domestic SNS model, watercress is also facing its own opportunities and challenges, the domestic Internet users of different attitudes to the watercress to further expand the impact of the blueprint, in fact, from the beginning to become a bean watercress users is not easy one thing, a lot of users because of the wonderful Watercress film review, book reviews, Many users are because of the colorful Watercress Group and group topics, from the know watercress to start using watercress, users need a long time to adapt. The final situation is, like to stay, do not like to forget.

Like a website, the most basic reason is like the content of the site to provide (film review, book review), and then further is the user's sense of belonging (group, activity), and then is the use of the site when the user relationship (SNS), watercress from the first step to the third step, spent 5 years of time. In these 5 years, the watercress through very wonderful massive reviews the article and the group each day unceasingly the splendid topic and the activity, very successful obtained the user's favor. Today's watercress, already has a positive construction SNS capital.

If everyone network is a user relationship based on "heavy" SNS, then the watercress is a content based on the "light" SNS, Renren is the value of social relationships can be regained through SNS, and the value of watercress is to achieve the value of the circle by the community (resonance). So we can find all sorts of strange in the watercress, such as "No Run people will die", "We are procrastination," and so the group has the envy of the number of members.

From the revision of the watercress we can find that the original relatively hidden community has been set in the most important position, this change can be said to have in fact formed in the community to justify, also can see watercress in the expansion of community influence of the determination.

What can the website revision bring?

Website revision, for the webmaster who is rich in innovation, is very attractive, each revision can be their own experience of the site and operation of the understanding put into practice, can be a certain degree of correction has occurred in various errors. The process for webmasters, is a romantic adventure, but for the community operation, the site is a typical revision of the double-edged sword.

From the point of view of SEO, the Web site revision makes the page code has changed, if the site weight is high, may affect not very much, but a weight is not high site, easy revision will lead to the site directly by the search engine distrust, thus losing the rankings. This is almost fatal for websites that rely on search engines for traffic. SEO has a little experience of friends will know that once the title is set, do not easily change, each title changes, will bring great changes in costs, K station, the right to drop, and so on. Web site revision is the same, the changes in the code will make the search engine confusing.

From the perspective of the user experience, users do not like their own has been accustomed to the button position changes, the Web site revision means that the user increased costs-habits of change, functional familiarity, and so on, if the revision is very successful, users may be in the voice of discontent, but if the revision itself has some problems, or before and after the revision of communication with the user is insufficient, then the user will be directly to the cuff. After the revision, the website needs to carry on the massive user to guide the work, this may include the communication, the education and some kind of compensation.

What can decide whether a website is revised or not?

Decide whether a website is revised, whether it is a personal site or a team-type site should not pat the head to change.

If you want to work on the website, then I suggest you take a look at the following list of questions.

1. What problems did your website encounter, so that only through the revision can be resolved?

2. In addition to the revision can also be through what way to solve the problem?

3. If there are many ways to solve the problem, which one of them is the best solution?

4. If it is really only through the revision to solve the problem, then when the revision is the best time?

5. Through the revision, I want to achieve what purpose?

6. If the website is revised, what are the cost of the website?

7. What are the specific jobs that the website faces?

8. What is the timetable for the specific work of the website?

9. What needs to be prepared before the website is revised?

10. Do you have enough communication with the user?

11. After the revision of the user to increase the use of the cost?

12. If you need to make a tutorial, what is the content of the tutorial, and in what form?

13. Will the revision cause loss to the user?

14. After the revision to which SEO means to make up the weight loss?

15. What are the revised website promotion plans?

16. How to evaluate the success of this revision?

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