Zhang: The core of Chinese enterprise internationalization don't be full of blood and tears

April 21, 2014, state Digital president Zhang at the "Singularity-Geek Park Innovator Summit" to give a speech, that the internationalization of Chinese enterprises to send only the brain, direct core. To abandon the past rural areas surrounding the city's lost, but to face the mainstream market, become one of the mainstream products. Zhang that compared with the tragic international road of Chinese Internet companies in the past, state digital is the first Chinese company to take an equal stance to the world. The meeting is an innovator summit hosted by China's largest community of innovators in the communities, inviting outstanding innovators who are exerting influence on the business world, Describe and impact on technology trends, social trends, and business philosophy. At the annual conference, the Geek Park invited six titans of technology and innovation to talk and talk to each other, including Tesla's founder CEO Ilon MASC, State Digital President Zhang, Lenovo Group chairman and CEO Yang, Qihoo 360 chairman Zhou, Easy to use car founder Zhou Ai, and today's headline CEO Zhang Yixi together to share and explain their views on the future and the direction of scientific and technological innovation. The following is the main content of Zhang's speech, the theme of his speech is "product belief in the internationalization of Chinese enterprises": Our long state digital is the first in the history of an equal attitude toward the world of Chinese companies, last November on the Nasdaq listing. State Digital owns go desktop, state literature, 3G portal three main product lines. Where Go Desktop series applications up to March 2014 global cumulative 364 million, state digital is Google Play after Facebook and Google's third largest application developers. More than 70% of Go desktop users come from overseas markets, earning more than 80% from overseas markets. Unlike traditional companies and traditional Internet (PC Internet) companies, State digital and go desktop is a generation that has grown up with China Mobile Internet, and mobile Internet is a natural international market. Many Chinese traditional enterprises in the international market have a history of blood and tears, and long bang Digital has never experienced such a process, this is why? Our long state digital uphold the product of faith, not strategic beliefs. The internationalization route of Chinese traditional enterprise is to do the enclosure plan first, finally found that the boundary of the plan actually can't gather the user at all. and long State digital internationalization path first occupy the user, thus occupy the whole region. Good brand, good product, users don't care where you come from. I think not every sea outside, is called Blue Ocean. See other people's so-called internationalization, can not help sighing sigh, in the developed countries to find the entry point of products, the same rigid products in developed countries, such as micro-letter and search engine, it is difficult to foothold in the United States. Therefore, Baidu and Tencent only develop new products in line with local characteristics, is the internationalization of the right idea, the enterprise is not equal to sea internationalization. Occupation of relatively backward countries, such internationalization went into the countryside surrounded by the city's lost, whichThe way in the Internet enterprise internationalization route is wrong, only occupy the United States and developed countries, can really let enterprises rapidly expand the international territory. Otherwise, once mainstream products from mainstream markets invade the mainstream market, the advantages built up in underdeveloped countries will soon be washed away. What is real internationalization? I think the real internationalization is divided into three levels: the first layer: User internationalization. Overseas users less than 50%, not international. Second tier: Revenue internationalization. The share of income, from overseas, does not account for more than 50%, not the internationalization of success. Third layer: Brand internationalization. The brand has not established the popularity, the trust degree, the reputation and the influence in the user, does not calculate the internationalization. Go desktop internationalization, with the help of mobile Internet natural platform, came to the first floor. Also quickly on the second floor. The future, is also trying to move to the real third layer: brand internationalization. How an enterprise will do internationalization, I take a best-selling sci-fi works in the three-body of a concept for example, the more concept is: only send the brain. What is the only thing that sends the brain? "Three Body" this book is described in this way, the human into the three-body world, people decided to send the human brain to space, three-body out of curiosity about humanity, will certainly intercept the brain, so the human entered the three-body world inside. Due to the lack of space technology, can not transport too heavy things, ultimately decided to send only the brain. Because the brain retains all human memory, it will clone a new body, so only send the brain in fact, so that the human sent to the three-body world. To speak a little more commonly, is to create. Make full use of local resources to create with your brain. In this fast-decaying era, new things will always replace the old things, competitive products will be replaced, the final remaining is the brain and a large number of local excellent products and technical personnel. Only the scalpel, straight to the core! is the core strategy of internationalization of Chinese enterprises, the real internationalization is to occupy the developed countries, become the mainstream demand of the mainstream products/brands. How can go desktop be able to accumulate such a large user for a short time and so high rating? Enterprises only rely on strong research and development capabilities and excellent product experience as the basis. Own strong enough, nature can confidently directly take the core, become the mainstream demand of developed countries products. In the stage of internationalization of revenue to brand internationalization, we should invest by investing in localized companies, and even establishing cooperation with large fund companies abroad, which is different for each specific country and region. This is a more specific internationalization strategy. In short, through higher levels of capital, make full use of local resources to create with your brain. From the genetic, thinking to achieve internationalization.