Zhang: The importance of keyword research from five Points

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Today to discuss the importance of keyword research, choose good keywords, and for keyword optimization, in order to own the site to bring potential user access.

Keywords are derived from English "keywords", in particular the vocabulary used by individual media in making use of indexes. is the vocabulary of library science. Keyword search is one of the main methods of web search indexing, that is, the language of the specific name of the product or service or company that you want the visitor to know. If you want to make your site successful, the number of days IP reached, keyword research is the most urgent need to master the skills of one. SEO optimization needs to do is to study the first keyword you want to optimize.

1th, the information correlation on the left side of the search results;

It turns out that when someone searches for a keyword in the search box, on the left side of the search results, others are accustomed to the first, of course, do not exclude the search engine to promote the customer, this is the behavior of burning money, Baidu as an example, after the search keyword, others are accustomed to click on the left side of the information, Those ads on the right basically don't pay attention, and the content on the left side of the line, others will only be the top few, looking for the information they want to find.

2nd, keyword Research can make your information always on the Internet;

One but your keyword appears in the homepage of Baidu, this will bring you unlimited business opportunities, such as you want to do the keyword "Facial cleanser", the user in search after entering, if you do is a facial cleanser site, others will look at your relevant information, purchase your products, So keyword research let your keyword rankings rely on money to bring you business opportunities.

3rd, to bring effective traffic to the site;

What is an effective customer, that is, customers need to buy related products to search the relevant keywords, through such a customer search for the flow is the effective flow. The most important thing to do the site is to convert traffic to customers, so select the keyword to target effective traffic rather than mass traffic. Even if you work hard to do the top of the keyword front page, there will not necessarily be a real meaningful conversion rate, wasting financial resources. For example, "gloves" as a keyword is not appropriate, users search the word intent you can not accurately understand. and the choice of keyword "wool gloves" will be much better, at least to know that the customer is in the search for wool gloves, so as to greatly improve the conversion rate.

Four, search keywords diversity;

Now customers search the keyword is extremely rich, take me, I search "Kuangweifan cloth shoes" This core given when I will go to search "authentic Kuangweifan Shoes", "which Taobao shop is authentic" and so on similar words, of course, just to give you an example, Now customers search for words and search for many long tail keywords, so in the study of keywords, do not blindly pursue the high index of words, do 100 long tail keywords, still can bring a lot of their own traffic and potential customers, of course, long tail keyword to do out of the conversion rate can imagine certainly high.

Discover new Keywords;

Everyone has their own thinking habits, webmaster always like to locate keywords in the daily life of words. Seoer need to use keyword tools, to dig keywords, often through this way to dig up the key words may be they do not search the word, but does not mean that others will not go to search, you do it first, when this keyword becomes very hot, you are the first to benefit, It is also necessary to try to incorporate these words into the web site and even add new columns. Mining from tools is often one of the best ways to discover new opportunities and expand content.

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