Zhang: The latest in 2017 to become O2O turnover first

Summary: The public reviews CEO Zhang at today's annual meeting, taking stock of the 2014 years of public comment on the performance, and the future made a prospect. Zhang said that the public comment on the latest in 2017 years to become the industry O2O the largest volume of a company. Performance data: Points for the first half of 2015

The public reviews CEO Zhang at today's annual meeting, taking stock of the 2014 years of performance, and the future of the outlook. Zhang said that the public comment on the latest in 2017 years to become the industry O2O the largest volume of a company.

Performance data: Comments on the first half of 2015 Super Yelp

Group purchase: November, the public comments on a single month group purchase turnover of more than 2 billion yuan, December, group purchase turnover of 100 million yuan a day. Public comment on the number of users and the number of cooperative merchants increased significantly, as of mid-December, the public comments group buying volume than the early 2014 growth of more than twice times, and the public comment on the business of cooperative group purchase is nearly 5 times times the beginning of the year.

Comments: The total number of comments in the past year is the sum of the past 11 years, reaching 60 million. Zhang said in the first half of 2015 that the number of reviews will surpass the U.S. public comment network Yelp.

Promotion and marriage business: one-month orders more than billion, December orders compared to the beginning of 3 times times.

Hotel business: At the end of 2014, covering nearly 500,000 hotels worldwide, the number of hotels covered was nearly 10 times times higher than that at the beginning of the year. As of December, the public comments hotel booking is 6 times times the beginning of the year, hotel booking business revenue is 5 times times the beginning of the year.

Future prospects: Non-group purchase accounted for a greater proportion

Referring to the outlook for 2015, Zhang said that in 2015, the market size of beer and skittles quality of life is 5 trillion, and this scale is increasing by 10% per annum, the overall market will be more than 10 trillion after 10 years. Zhang said that the industry will have a 7-10-year rapid growth time, and the next 2-3 years will be a huge dividend period, the market structure of the industry will also be a foregone conclusion, which has become the cause of the fierce competition in the industry. For this, "reviews will be ready for bullets, in the next two or three years to do a good fight!" ”

Zhang said that the biggest difference between the public comments and other companies is not direct trading. According to the disclosure, only 40% of the revenue comes directly from the transaction, while nearly 60% of the income comes from advertising and other income. The future wants to buy a bigger proportion.

The following is the full transcript of Zhang speech:

2014 is a rush this year, many changes, but also found himself inadvertently entered the entertainment circle, the original entertainment circle can be so entered. There are a lot of changes in the public comment. This is our key word for today.

From the beginning of 2013 2014, we put forward two times to start a business, put forward a passionate slogan, make very big reform to the company. BU and organisational structure changes began, and our numbers increased by a factor of 3700 a year ago to the end of December, close to 7500. The city also expanded to more than 100, in many posts and people with the structural adjustment has very big changes, but also introduced a lot of talent outside. Construction upgrades a lot of systems, whether Apollo, customer service, our HR system and so on.

We also do more normative and standardized management, from the evaluation of talent, performance measurement, promotion, bonus mechanism, sales value and so on. We have also combed through our mission and values in 2014, and employees are clear about what we encourage and what we cannot do. So many changes are done in a year. In the 2014, competition in the market became more intense and white-hot. All kinds of PR war, capital War, value war, talent war and so on, we can be proud to say that the public comments in 2014 really completed the high speed train to change tires of the difficult technical life. I think we should be proud of everyone, and applaud for ourselves.

Let's take a look at the results that we've seen behind these changes that are also very surprising. 2014, the public comments group purchase business made a major breakthrough in November, the public comment on a single month group purchase turnover of more than 2 billion yuan, December, group purchase turnover of 100 million yuan a day. Public comment on the number of users and the number of cooperative merchants increased significantly, as of mid-December, the public comments group buying volume than the early 2014 growth of more than twice times, and the public comment on the business of cooperative group purchase is nearly 5 times times the beginning of the year.

One of our PCs in the overall industry down the trend, we have been growing, we have a multiple growth, gave us a big surprise. are very force-giving numbers. In addition, the total number of comments in the past year has been the sum of the past 11 years, reaching 60 million. We also hope to see immediately in the first half of 2015 that we are about to surpass the US public comment network Yelp. Become the world's largest web site to eat and drink reviews.

Trading platform is our Big brother, but also our Roman Arena "Gladiator", facing the most fierce competition outside and the most fierce battlefield. In the context of this sector over the past year, we have started trading platforms in the early 2014 and have promoted two divisions, and in many places have opened up. Then we rebuilt the system, Apollo and so on, and we combed through the management of the whole team. Sales bonuses, KPIs, values, and so on, we've expanded a lot of cities. Opponents in the market competition price also quarterly upgrade, in this context, we still achieved a three-digit turnover growth. In this we are from April until December, the overall market share has steadily risen, especially in the last quarter, the market share has a significant increase. We have expanded three times times as many of these cities as the entire market. In more than 20 places to achieve the first, but also in many places in the market on a firm footing.

By the 2014, we believe that the entire trading platform in 2015 will have a faster and more robust growth. Everyone we have for each of the trading platform of colleagues drum palm, hard!

Look at our promotion of the Business Department, this is the public comment on the business with cash flow value, 2014, the public reviews the big promotion business (including promotion business and marriage business) a single month order more than billion, December orders compared to the beginning of the year to increase 3 times times.

Public comments in the fourth quarter of the launch of the O2O effect of advertising products, businesses can not be limited by time and advertising positions, flexible access to more brand exposure. For example, through advertising products, Nanjing Catering merchant "Lion building" exposure in 15 days to upgrade more than twice times, the same period group purchase turnover increased by more than 1/3. Because of its effect of precision and efficiency, O2O effect of advertising products in the rapid popularity between merchants, the introduction of only three months, the monthly income doubled to reach tens.

Next look at the other business, there are very strong growth business. 2014, the public comments through the "online booking" products to help users in the one or two-line city gradually developed the habit of booking in advance. In the one or two-line city, through the public comment on the order of reservations to the highest total number of shops in the shop (including telephone booking) of more than 90%, online booking volume accounted for more than 60% of the total number of merchant bookings.

Through the public comments on the "online booking" products, the overall efficiency of the merchant also increased significantly. For example, catering merchant "Tang Palace" since February on-line "booking" products, is expected by the end of the year through the "online booking" to achieve the total sales of 15 million yuan. 2014, the public comment on the "online booking" product coverage of the number of businesses has reached nearly 30,000, is 3 times times the beginning of the year, this data with the world's largest restaurant booking company OpenTable in North America, the number of cooperative merchants close to flat. This year, the public reviews bookings for business revenue growth of more than 15 times times. Our takeaway business is a platform approach, and we are now one of the largest white-collar takeaway sites in China.

At the beginning of 2014, the public comments into the area of hotel tourism, planning to build China's largest hotel information platform, mainly to provide users with hotel information inquiries and quality of overseas self-service travel products. At the end of 2014, the public comment has covered nearly 500,000 hotels worldwide, covering the number of hotels compared to nearly 10 times times the beginning of the year, just at home, the public reviews hotel tourism Business covers more than 350 cities, ranked first in the country. As of December, the public comments hotel booking is 6 times times the beginning of the year, hotel booking business revenue is 5 times times the beginning of the year.

There's a number I can't believe, activities, our community activity group enrollment number of global products with the help of Overlord meal, the incredible increase of 32 times times. The number of events increased 10 times times, which is an absolute surprise.

We started from the 4 quarter, or since September, formally established the Overseas Project team, we in overseas we think has a huge opportunity and the market. I believe that people who travel overseas have this pain point, the first day to eat some Western food is relatively fresh, the next day has been missing Chinese food, the third day is totally unbearable. Right? But these people in Paris, in Bangkok, the first thought in this scenario is the public comment. As of December 2014, the public comments on overseas information coverage of the world's 200 popular tourist cities, the number of stars with pictures of the quality of businesses compared to the early growth of 10 times times. Very to the force, we give the team and the business department drum a palm, thank you.

Outlook 2015: Business growth is the market's twice times the number of non-group purchase accounted for a larger proportion

Next we look ahead. We eat and drink quality life of the big cake, cake number 5 trillion. We just have to do with the public comments directly related to, only including restaurants, play, beauty, marriage and paternity in some industries, the total value of these industries alone in 2014 is 5 trillion, the annual growth rate of more than 10%. After 10 years, the market will be over 10 trillion. And we firmly believe that because of the move, because of the O2O, which 10 trillion in 10 years after 50% of its transactions, its order, its closed loop will certainly exceed the mobile internet.

Although feel O2O booming, our whole market turnover is about 100 billion, 2% is not. We have 50 times times more growth, so it's only a very small step from the real O2O closed loop. The development of the whole industry has seven years more than 10 years of rapid growth opportunities, in the next years, will be the entire industry pattern is basically a foregone conclusion of the years. This is why the competition has become so more and more white-hot, more and more capital madly into the industry, everyone fight the death. This two or three-year user is a huge dividend and a period of rapid growth, everyone is spending money, in the effort to implement, hope to seize this group of users, seize the early opinion leader, seize the commanding heights of the market.

We set a goal for 2015, we hope that in 2015 our business growth rate is twice times the overall market growth. At the same time, we hope that there will be a greater proportion of non-group buying.

We also see that the figures in the preceding 5 trillion, only 100 billion of them, as a line shop, most of the business should not come from this very large discount transactions. It should be more and more derived from the conventional transaction of the integration class service. This is what we want to do in 2015, some of our products are also basically ready in 2014, hopefully in 2015 there will be an outbreak.

At this rate of growth, we are hopeful that in 2016, at the latest in 2017 years, we will be the largest company in the O2O turnover in our industry. The big difference between us and other companies is that our income does not come directly from trading, our current income from the beginning of 2014, transactions accounted for more than 50% of income, now close to 40%. Nearly 60% of the revenue comes from advertising or other businesses.

2nd want to focus on the 2014 said B-end, 2015 we have to enter a more powerful stage. 2014 we made a lot of preparation, whether it is the industry layout investment level, more importantly in the product business model level, we are fully prepared. 2015 is our year, why is B end so important? You make a platform, one side is the consumer, the other is the merchant. You are becoming more and more aware that you want to make consumers satisfied, to get more and more consumers from the source of the goods from the business.

Then there are services, many of our services are also from the closed loop, we make reservations, but did not embed activities. Takeaway, pick, order, pay, etc., these capabilities must be improved by the use of B-end, B-terminal system is now completely with the Internet, we are trying to change the status quo.

3rd, the first of our values, the user first. The core idea is service. We have 2014 years to promote passion, grasping the executive force. After the year is very happy, I think the comments are already the implementation of strong companies, this I do not worry. I think we will become more and more powerful in 2015 years.

But execution alone is not enough, and if you don't really let the customer satisfy our employees, the company has no long-term executive power. So, 2015 we want to user first, users, including consumers, our businesses, our internal users, the spirit of our in the 2015 all-round push, I hope everyone will try.

Because only our business really good service, really from his point of view to think, this business with us to comment on the long-term cooperation and emotional ties. Also, our users, and more importantly our employees.

I've shared my signature in the community more than 10 years ago, what do you remember? "Serve the people", we 2015 years hope to become a comment on the service of the year, the user first.

Eagle is my favorite animal, but also my mascot. Do you know a story of the eagle? The Eagle's life expectancy is 80 years old, but when it's 40 years old, it does one thing, it pulls all the hairs out of its body, and then grows up. After such a process it can fly another 40 years, so my feeling is to comment on the past to three years, especially in 2014, we are like an eagle, we are really pulling their hair, in the long hair their own ability.

A year has passed, we are still alive, and not only alive, not only in the hair hairy case, outside there are crows and vultures beside the harassment, we still live. Live to also get the previous share of the results of the joy of people, very proud.

So 2015, let us fly like an eagle, full speed ahead, light dream! Come on!