Zhang Xiangning: 21-year-old million domain name King

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someone summed up the characteristics of Zhang Xiangning: Forward-looking, rational brilliance, entrepreneurial spirit ... These personality characteristics have become an important factor in advancing the progress of Zhang Xiangning career, however, in his interpretation of "the world interconnected", in his wise speech, the direct attack or another kind of boldness-domineering.





from the introduction to the entire company's internal operating procedures, and Zhang Xiangning's appointment with only 30 minutes of time, enough to feel "world interconnection"-this determined to internationalization of the company how to use their efficient office in the Internet era of rapid development.





into the "World interconnection", the first thing to come into sight is the outstanding contributions of international well-known enterprises: Amazon.com Jeffrey Besos, Sun Electronic computer company Edward Sander, Cisco Cisco Systems Company Chambers ... The contributions of these industry celebrities and the achievements they have surpassed are listed on the front side of the wall, marketing director Lu Lanting: These successful people from the side of the "world-connected" corporate culture-entrepreneurship, innovation, but also to show the "world interconnection" ambitions and Lingyun ambition.





21-Year-old millionaire





"If you follow the rules and do one thing logically, my advantage cannot be reflected." My advantage is to open a ' new road ' and take a road without any experience. I am a very entrepreneurial, innovative spirit of the people. "Zhang Xiangning's interpretation of himself is just right, as he has developed over the past more than 10 years-" not according to the rules "is his characteristic.





, a 16-year-old Zhang Xiangning with a paranoid obsession with physics and a desire to succeed earlier than Einstein, began to delve into the fields of cosmology, quantum theory, and other physics in his boyhood. 1989, 16-Year-old He chose Beijing Normal University to study professional knowledge in order to save one year's military training time for Beijing University. Two years later, the rigidity of college life and the boredom of the educational system made Zhang Xiangning decide to choose to study abroad. Such a decision means that he will give up the graduation qualification of a prestigious university.





and Zhang Xiangning said: "I always grasp the path of my life." In such an environment, I choose to create the environment rather than adapt to the environment. "Just as Zhang Xiangning in preparation for going abroad, the old father suddenly fell ill, which made Zhang Xiangning go abroad had to run aground." After his father's illness, Zhang Xiangning seems to have fallen into an unprecedented "dead alley"--giving up his studies and failing to go abroad, with his talents and ambitions but not knowing how to cast it, and he entered his first difficult choice in his career. After pondering, the 18-year-old Zhang Xiangning chose a self-made road to entrepreneurship.





Although Zhang Xiangning's fame comes from "million nets"--one of the few businesses that survived the internet in winter. But as early as 1993, the 21-year-old Zhang Xiangning earned his first 1 million in his life by doing international trade. This is not a small number for an ordinary family whose parents are both senior intellectuals. The 21-Year-old millionaire was not ecstatic or even profligate about it, but was more cautious about the next business plan. Zhang Xiangning's idea is: To do your own real business. Zhang Xiangning almost with Ding Lei, lei and other people at the same time see the development prospects of the Internet. In preparation for more than 1 years, the end of 1995, early 1996, Zhang Xiangning and his brother Zhang together registered "million nets."





million network was founded at the beginning, on the joint CCTV, People's daily and many other media, for hundreds of well-known Chinese enterprises from foreign speculators hands, snatched back the enterprise domain name, million nets as a domain name defender, and praised. After several years of rapid development, hundreds of thousands of enterprises have become million net users, million network soon became one of the most successful internet companies in China. At that time, Zhang Xiangning was dubbed the domain King. Some people say that the success of Zhang Xiangning youth is so easy. Now, Zhang Xiangning to start a business, can't help feeling: "The original difficulty is unimaginable!" When we are ready to invest in the Internet to find, in fact, many business models are not very clear. We take a few soldiers, several members will, to 2 million of small funds to catch the tide of the Internet, the strength of the faint imaginable. ”





Create illogical results





"97, we borrowed money to continue operating million nets." Remember at that time is 4 rooms, hot summer we are reluctant to buy air-conditioning, wearing a vest in the office. When there are no female colleagues, they also do the ' bladder ye '. In fact, the pain is not worth mentioning, the key is to force. Zhang Xiangning recalled these also bitter and sweet days, a faint smile seems to be memorable.





1999, "million Nets" ushered in IDG's venture capital, the second phase of the 2000 financing is foreign capital-the United States new bridge, million network to become China's largest domain name and web hosting service provider. First-time entrepreneurship, The Age is light, no experience for reference, small capital investment ... These weak factors compared to other Internet companies have made a successful "million net", becoming one of the largest Internet service companies in China. In Zhang Xiangning's words, this is an "illogical outcome", and Zhang Xiangning is the best at creating illogical results.





immediately thereafter, Zhang Xiangning made another stunning decision--leaving million nets, two times to start a business.




There are rumours of
industry. The board decided? No brothers? The decision to Zhang Xiangning illogical is fraught with suspicion and speculation. However, Zhang Xiangning has begun to brew a new goal in mind. In 2000, Zhang Xiangning embarked on two pioneering ventures in the blew of the internet before the advent of the winter, when everyone began to take a negative view of the Internet. But at this time Zhang Xiangning to examine, the long-term eye sees the Chinese Internet the hope--the Internet personalization. He began brewing how to surpass Google in a personalized business model. At the end of 2000, Zhang Xiangning registered a very Easy Company (Verye). March 2004, Verye Company in Japan Mitsui Sumitomo Insurance Company's venture capital, restructured into the "World Interconnection" group, Zhang Xiangning as chairman and CEO. "The World Interconnection"-embodies the ambition of Zhang Xiangning and domineering: "Under the heavy, all Internet-related things are related to us!" ”

Challenges Google in the personalized services market

"compatible with the World Internet Business"-the grand goal of "the world interconnected" business model and business scope of the personalized, internationalization of the direction of development. "World interconnection" first vigorously promote the "narrow" mode, and launched a "narrow union." Customers can direct the narrow to the content of the web media related to the surrounding articles, while the narrow will also be based on the browser's preferences, use habits, geographical location, visit history and other information, targeted to the narrow to the real interest of the visitors. It can not only chapeau righteousness, but also according to the region, according to the audience, the national launch.

With the space, aging and other advantages, narrow the rapid red Internet, "the World Interconnection" of the fame also promoted. Narrow is a personalized network oriented advertising, is associated with the content of the network distribution ads. Zhang Xiangning is also known as the first Chinese network distribution advertising, the successful pioneer of network oriented advertising, advertising pioneer. Zhang Xiangning said that Google is only the flow of its own web site into cash, narrow the thing to do, is to all the Web site flow. So narrower is certainly worth more than Google, and narrow is just the first step beyond Google's model. In addition, "World interconnection" also set up a determined in the "disclosure of financial information, improve investor relations," China's commercial telecommunications and personalized network information monitoring, providing services to China's Network Information Center two business models. Now, "The World Interconnection" the business is flourishing, Zhang Xiangning advocated narrow the business model also gradually obtains the widespread recognition. Zhang Xiangning's two ventures were once again successful.

Zhang Xiangning, 33, has already had 3 successful fundraising experiences, and as an entrepreneur he has learned how to use the capital markets to operate freely in the market. At this point, the comparison in the million net to get a new bridge 9 million dollar investment, but choose to leave, Zhang Xiangning choice is natural: "At that time to leave million net just feel my ambition far more than the success of the million-net level." But 4 years ago, it was unclear what that ambition was. Now that consciousness is getting clearer, I'm going to do a bigger business than Google. To overtake the 80 billion-dollar company, the 9 million-dollar investment is negligible. "Zhang Xiangning Frankly, thus driving the Chinese Internet to the business model of attention, ultimately whether by" world interconnection "to win this contest is not important. "It used to be that the first venture was very hard, but the difficulties and challenges that went through two of startups actually surpassed the first." Creating a business model that is innovative all over the world is a challenge, and when you want to gain greater market share, the challenge is often referred to as ' unproven ', which means that people around us have an uncertain view of what we do. "

" The world is interconnected, our name is very atmosphere, and our ambition is as great. Our goal is to internationalize, and to make the world's people respect thisA company ... "Some people summed up the characteristics of Zhang Xiangning: Forward-looking, rational brilliance, entrepreneurial spirit ... These personality characteristics have become an important factor in advancing the progress of Zhang Xiangning career, however, in his interpretation of "the world interconnected", in his wise speech, the direct attack or another kind of boldness-domineering.

Innovation and Occupation: the ability of society to develop

Zhang Xiangning Analysis: "There are not many entrepreneurs who are really innovative, we talk about innovation all the while, in China, innovation is not easy." Chinese companies so far, almost all internationally recognised companies have copied foreign business models, and there are few industry models that are truly innovative by local Chinese companies. "Therefore, in the entrepreneurial process, Zhang Xiangning choose Innovation." Faced with great pressure, faced with critical and skeptical eyes, Zhang Xiangning always adhere to their own innovative road. Zhang Xiangning that running a company in China is easy on the one hand and difficult on the other. The difficulty lies in the idea of Chinese enterprises and the lack of understanding of professional concepts, and the concept of a professional society has not been formed. Easy, competitors are vulnerable. People with professional skills are everywhere, but people with professional abilities are rare. Cultivate professional ideas from small. Take responsibility for this society. So Zhang Xiangning's culture of "the world is interconnected" is: entrepreneurship, innovation, and training of each employee's professional ability. No matter from the idea, or technically, or business model, no doubt the "world interconnection" has become an international enterprise.

Now, Zhang Xiangning and his brother Zhang each other's career, the envy of "Wright brothers" since the two people have not yet in their own love of the field of physics has made great achievements, but in the Internet tide common progress. The industry has joked that, to Bill Gates said Zhang Xiangning as "Zhangl Getz", on the one hand, his academic career is not yet a metaphor for success, but also for his contribution to the Internet affirmation. The

Zhang Xiangning's own assessment is rare. He said that some people's life patterns are decided by others, and he is always transforming himself, he is a creative environment. "The average winner will learn to adapt to the environment, and I have always been in the transformation environment." He said, first of all, make yourself a valuable person, and then let others recognize your value. Zhang Xiangning never put his efforts into the recognition of others, but concentrate on making himself more successful because he has enough self-confidence. In this way, the 33-year-old Zhang Xiangning with self-confidence, foresight, wisdom and domineering, gradually realize his ambition-"world interconnection"  .