Zhang Xinyue: Viewing the network marketing of small and medium-sized enterprises from Wang Anshi's reform

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In this no network marketing era, the traditional small and medium-sized enterprises also need to do network promotion, but because network marketing is a new way, many enterprises are in the exploration period, so, in the application will inevitably encounter some of the problems, in fact, this process is like the original Wang Anshi reform, Why say Wang Anshi This reform process and small and medium-sized enterprises to carry out network marketing have similarities, below, Zhang Xinyue for you one by one interpretation.

First, the prerequisite of Wang Anshi's reform--the rise of network marketing

Familiar with history, we all know that the Northern Song Dynasty was poor and weak, is in the inner worries outside the gate of the enemy, at this time, the state to consolidate and strong, we must strengthen the national strength, so the succession of Shenzong used Wang Anshi to reform. As can be seen from this incident, Wang Anshi was able to carry out the reform, first of all by the rulers of the time-the emperor's support, this can also from the history of the "more into the" incident can be seen, this is like small and medium-sized enterprises to carry out network marketing, an enterprise to carry out network marketing, First of all, it is necessary to get the leadership with decision-making power from the policy support, because only in this way can the effective use of the authority of leaders to ensure that the reform or marketing activities can be the environment of support or participation, in order to make reform or network marketing activities carried out relatively thorough, of course, This behavior depends on the leader to fully analyze the need for reform or network marketing activities.

Secondly, the method of Wang Anshi's reform--the way of network marketing of small and medium-sized enterprises

Wang Anshi made a full analysis of the social environment at that time, in the implementation of the new law, in the financial, the use of the young, immunization, Tang Tianju tax, water Conservancy law, city easy Law, etc., in the military, the use of the system of law, Bao Law, the law, and so on, in the management, the reform of the imperial examination system. Whether from the reform decree itself, or the Northern Song Dynasty at that time, these methods are feasible, this is like small and medium-sized enterprises in the development of network marketing can choose the way, in the full market research based on the choice of their own way, such as registered search engine, optimize keyword search, put online advertising, Exchange links, Information publishing, integrated marketing, mailing list, of course, in the specific Network marketing promotion strategy, you can also use the network discount promotions, network gifts promotions, network lottery promotions, loyalty points promotions, in short, network marketing way There are many kinds, suitable for small and medium-sized enterprises, is the best.

Thirdly, the innovation of Wang Anshi's reform--the network marketing of small and medium-sized enterprises

Wang Anshi by Lenin called "China's 11th century reformers", Mao Zedong also praised Wang Anshi the most valuable thing is that he put forward the "less-than-compassionate" idea, in fact, "less-than-compassionate" idea is not Wang Anshi himself, but at that time when Wang Anshi in the implementation of the new law, touched a part of the interests of the people, has been , Su Shi, Sima Guang, etc., led by opposition, this is the opposition to the political reform faction of the slander, the original three sentence, probably is "the fate of the lack of fear, the lack of listening to the words, the ancestors of the law is not enough", Wang Anshi at that time to hear the words after the idea is very consistent with their own political reform, and then This has become a great innovation in Wang Anshi's reform. This incident to the small and medium-sized enterprises to carry out network marketing, relatively mature way there are many, with some effective platform can also be a great play, but, if the small and medium-sized enterprises in the network marketing, blindly chasing the mature steps to go, will soon drown in the network marketing activities of the wave, if can like Wang Anshi, Some events can be reasonably used to form their own innovative measures, is bound to lead the trend of network marketing activities.

Finally, the outcome of Wang Anshi's reform--the effect of network marketing activities of small and medium-sized enterprises

Wang Anshi's political reform has achieved remarkable results, but in the end it is forced to terminate by various pressures, the reason can be divided into two parts, one, the reform of the bureaucracy, the big landlords, and the interests of small businessmen have been strongly opposed by the Conservatives, and secondly, in the implementation of the new law, too much for quick, some quick success, Two reasons have caused the reform to end. From this to the development of network marketing to small and medium-sized enterprises, at the beginning of the time, because there are enterprises in the policy support of leaders, up and down is bound to work together, but, when the promotion of marketing activities to a certain extent, when faced with some of the activities of the problem, when the network marketing after a certain time no significant results, When the enterprise feeling is restricted by the promotion cost and cannot form the scale marketing, the attitude of the small and medium-sized enterprises and the measures taken are the important factors that the network marketing activity itself can persist.

In short, small and medium-sized enterprises to carry out network marketing is a systematic process, not only from the enterprise's own strength and market situation, but also to pay attention to all aspects of coordination. Zhang Xinyue that small and medium-sized enterprises to do a good job of network marketing, not only to understand why enterprises should carry out network marketing, but also to understand how to carry out network marketing, as well as through network marketing to achieve what effect, that is, we often say "why, how, what", like Wang Anshi, First of all, to clarify the overall network marketing ideas, do a good job of network marketing strategy planning, do a good job of marketing resources related configuration, and then specific operation network Promotion planning, website SEO optimization, network marketing data analysis, as well as network marketing team management operations, only in this way, SMEs can truly "enterprise internal and external resources for my use" , can make "enterprise network marketing activity toward orderly, effective direction development".

The original source: Zhengzhou Two in a business planning Http://blog.sina.com.cn/erheyicehua, original articles, reproduced please indicate the source, thank you!