Zhang Yimou's "impression-Hainan Island" low-cost transfer of stock

"Impression-Hainan Island" scene "impression-Sanjie" scene "impression-Lijiang" scene "Impression-West Lake" scene Morning Post reporter Liang Jia total investment about 180 million yuan of "impression • Hainan Island" After the staged 1.5, investor Hainan impression Cultural Tourism Development Co., Ltd. 55% State-owned equity value of 27.5 million yuan transferred to a private enterprise, the project assets are still state-run. Before that, a number of media have reported "impression of Hainan Island" encounter silence, regardless of the reputation of the works, the fact is that in the auditorium called the Sea Urchin Theater, 1600 seats often only 500 people, with an average daily income of 80,000 yuan, the cost recovery will be more than 10 years long.　　From the bleachers of only one-third spectators, from the beach beauties to the masked clowns, the orderly performers in the scene of the man-made lights and beach waves are lonely.　　Some scholars on the "impression" series made the following evaluation: "Sanjie" may be from spirituality and understanding, "Lijiang" can only be counted, "The West Lake" is inertia, to the "Hainan Island" seems to be only inert, and then do the show may be "impression" of the bad. Fourth "impressions" make no move. This July 28, "impressions of Hainan Island," 55% state-owned shares in the Hainan Equity Exchange officially listed transfer, the company finally to the original value of 27.5 million yuan bidding successfully. Theatre, ancillary facilities, stage and other value of 130 million yuan fixed assets, still for the Sea Brigade Group.　　According to the original agreement, will continue to provide in the form of leasing to Hainan impression company for the "impression of Hainan Island" performance and management. This "low price" transfer was once challenged by many, focusing mainly on "the loss of state-owned assets during the transfer of equity." For the reason for the transfer of equity, Sea Brigade Group through a website explained: "The group as Haikou's state-owned enterprises, in Haikou tourism industry development process, one of the important work is, in accordance with the municipal committee, the city government's development ideas and decision-making intentions, to undertake Haikou major tourism industry project development platform and Incubator, The transfer of equity in the way to introduce a strong, willing strategic partners. "From this explanation," tourism "," capital "and other key words to develop artistic performance projects important clues. From "Impression • Sanjie", "impression of Lijiang", "Impression of West Lake", to "impression of Hainan Island", Zhang Yimou's fourth "impression" because it is far less than the former "earn", then can pull "tourism" and appear bleak. No matter how the work, whether "make money" is the developers need to rack their brains to plan the focus, also become the "impression" series is the success of a value benchmark. At the beginning of the performance, the organizers of the operation "Abacus" is the annual performance of nearly 70% days, according to 70% of the attendance to calculate, 1600 people's impression theater in the ticket income can have greater benefits. But in fact, the box office income is only about 80,000 yuan per day, and the 300 members of the cast are required to pay 40,000 yuan, plus the theater's daily expenses. At the lowest ticket price from 2After 38 yuan has been lowered to 168 yuan, the equity is transferred at a low price.　　Flooding means that the devaluation of the impression series at the beginning is not the case, according to data shows that as of January 2010, "Impression Sanjie" has won the total income of 600 million yuan, "impression of Lijiang," 2009 audience volume of 1.38 million people, equivalent to more than 3,000 viewers per day, performance income of more than 150 million yuan. Some scholars on the "impression" series made the following evaluation: "Sanjie" may be from spirituality and understanding, "Lijiang" can only be counted, "The West Lake" is inertia, to the "Hainan Island" seems to be only inert, and then do the show may be "impression" of the bad.　　Some people think that Zhang Yimou's series of impressions is "tactics", and as a film director, he takes these real performances as his "sideline" and then takes the road of self copying after "Sanjie". After "Impression Sanjie" hit, the "Impression" series in various places began to follow suit, tourist attractions began to dig their own "cultural heritage", from "Zen", "allusions" to "sacrificial ceremony", coupled with some high-tech color lighting and strong cast, those "Zen Shaolin Music Ceremony", " Tianmen Fox "," Fengshan ceremony "... A variety of nominal performances become an add-on to a tour ticket, or a must-see for a meeting tourist. "The impression of West Lake" sells well, may be related to its geographical location, and they can always draw viewers, many of them come to the local meeting. "According to an audience who has seen the impression of Sanjie," said: "At that time only spent 50 yuan, was a fellow to be able to ' rub ' to the place to see the show, but the work is not bad, very popular." "Beyond the stage of prosperity or decadence, good mountain good water natural landscape is only a tourism culture of a" major ", more additional items in tourism culture advertised" humanistic feelings ", spend hundreds of yuan, one night can be man-made dynamic stage and dazzling light packaging blurred and dazzling. Some of the success of the real performance also incur more copies of the flood, in most people's digital camera, there are various scenery, but also a bizarre performance, tourists can take their curiosity to the psychological satisfaction and return. However, in the face of a sea of tourist attractions, who can find a better way to meet the tourists?　　What does traveling travel mean in addition to photo and sightseeing tours? A shrewd painter will burn his own flops, in addition to conceal his flaws, but also for the work of the world to increase the value of weight. Because they know that flooding means devaluation. From the field full to 30% less than the attendance, following developers began to headache. Tourists are no longer so easy to "pay" for the real performance, perhaps after aesthetic fatigue, people's consumption awareness has improved. As a "tourism product", a display of the "window", this cultural symbol due to excessive re-use and in the constant depreciation, become a piece of embarrassing "chicken ribs."