Rising vice president Zhang Yumu "in the field of information security, rising this year the focus is to use in the domestic market technology leading advantage to do strong enterprise-level market." "In Friday, in Beijing Zhongguancun Avenue, Central Branch building 13 floor office, rising Vice President Zhang Yumu accepted Nanfang Daily reporter exclusive interview without concealing the expansion of enterprise-level market ambitions." As an anti-virus enterprise born in 1991, rising has been working as a leader in the industry for the past more than 10 years. However, the individual stand-alone version of the impact of free, anti-virus software market in the past few years has been turbulent, so many previously all-powerful antivirus software manufacturers have to take a backseat. Zhang Yumu claims that rising has a very hard technical background, "This is why we can maintain a tough stance in front of our competitors." "Talk about antivirus" cloud security is an anti-virus weapon "this January 12 7 o'clock in the morning, the domestic largest search engine Baidu was suspected from Iran hacker attacks, not normal access, the attack lasted more than more than 10 hours." In the first time, rising on the detection of Baidu's fault, and released the reason, that is, the attack hackers exploited DNS records to tamper with the way. Then Baidu announced the statement, from the side to verify the accuracy of technical analysis of the rising. In this security incident, rising's response is very rapid, not only in the first time to respond, but also ahead of other information security companies at home and abroad. And in this response speed behind, it is rising in the cloud security field to spare no effort in the all-round development, and continue to achieve breakthrough results. "Rising team has a strong research and development strength as a backer." "Zhang Yumu regrets in the importance of technology research and development, in the field of personal information security, after more than 10 years of fighting, rising very hard to kill a road, and until now still maintain the industry's leading edge, and this point with the high emphasis on research and development investment inseparable." Industry insiders pointed out that the main threat from the Internet is now from computer viruses to malicious programs and Trojans, in such cases, the use of feature library discriminant method is clearly outdated. After the application of cloud security technology, the identification and killing virus no longer depend on the virus database of local hard disk only, but rely on the huge network service to collect, analyze and process in real time. The entire internet is a huge "anti-virus software", the more participants, the more secure each participant, the entire Internet will be more secure. However, antivirus vendors want to build a "cloud security" system, and so that the normal operation is not overnight, the need for a large number of clients (cloud security probes), the need for professional anti-virus technology and experience, a lot of money and technical input, there is a huge background data center to do support; can be an open system, Allow partners to join (without involving user privacy or with user consent). Rising insiders told reporters, rising cloud security concept, has caused widespread controversy, many people think it is a pseudo proposition. But in the rising cloud security, Symantec, Kaspersky, McAfee and other big-name manufacturers also follow up on the launch of similar products. Obviously, againstFor virus manufacturers, cloud security has become a bridgehead for the future. Talk about the market "this year's flagship enterprise market" before we think as long as stand-alone anti-virus software sold well can feed the entire enterprise, but now we see the enterprise-level market has greater potential. "Zhang Yumu is very optimistic about the enterprise-class market prospects. However, in the face of the domestic and foreign information security in the field of many competitors, want to quickly cut into the enterprise-level market and occupy the commanding heights is not easy, especially in the face of a strong opponent like Symantec. Zhang Yumu again adjusted the operation idea, put forward to use "the countryside surrounds the city" the way to kill into the enterprise level market, and will from North China, South China, east China three big regional markets successively cut into. "What we have to do this year is to maximize the number of SME customers, from small to large to develop their own enterprise-level user market." "Zhang Yumu revealed that, in addition to rising their own sales team, this year the rising also intends to work with the digital China and other well-known domestic distributors to carry out in-depth cooperation, the expectation of enterprise-class users can have substantial expansion, especially in the government, the military, education and other related fields. It is reported that as early as 2008, the rising research and development team has been the concept of computer security extension, while allowing security products Internet, to resist the new virus transmission mode. Rising also thus entered the "cloud security" era, began a new round of Internet security Model innovation. During the period, rising "cloud security" of all the core technology has independent intellectual property rights, to the government agencies, financial industry and other key departments to provide comprehensive security services. Not only that, in the past year, the rising innovative "cloud security" solution successfully intercepted 2 billion horse-hanging web site attacks on users, intercepted and processed 20.04 million of the latest virus samples. And these valuable data, has been applied to the product development process, rising new products to the maximum close to the actual situation of the domestic Internet, with a "total interception", "thorough killing" and "speed response" three major features, can comprehensively solve the "virus Trojan many ways to spread", "Trojan Download Overflow", " Antivirus software lags behind the virus "and other three major industry problems." "As of March 2010, rising with the help of the operation of the cloud security system for nearly two years, built the world's leading, Asia's largest virus library, the library has more than 60 million virus samples, the use of the library's rising anti-virus software, for the new emerging in Asia to kill the rate of up to 95%. Rising insiders revealed that at present, there are more than international manufacturers in the negotiations with the rising, the desire to purchase the use of Virus library licensing. On the development of "timing into the European and American markets" "in addition to vigorously expand the enterprise-level user market, for stand-alone users, this year we will still try to maintain, will not easily give up this hard-won market." "Zhang Yumu Frankly, in the stand-alone version of the user base, even if the current rising is still in the industry-leading position, but accompanied by the continuous accession of competitors, but also make the domestic market temptation to weaken slowly." Reporters noted that, in addition to Microsoft last year to introduce MSE exemptionFee antivirus software, Germany's well-known anti-virus software Avira (small red umbrella) has officially entered the Chinese market, and at the same time promote fees and free version. In this regard, Zhang Yumu told reporters, although foreign anti-virus software manufacturers may not be able to open up a market in a short time, but in the long run, the domestic anti-virus software market competition will be more intense. However, domestic and foreign competitors to join the slightest shake rising in the industry continue to do strong personal anti-virus software confidence. Rising insiders said, now, in the use of "cloud security" data center and research and Development staff to study the virus automated analysis and processing system, rising can easily handle the 1 million-magnitude new virus samples, to determine the level of 1 billion users visit the Web page whether there is a security threat, whether the horse is hung. "Webmasters can even get a direct insight into the vulnerabilities that their services are being exploited. When users encounter these security issues, there will be reminders, reports and solutions from rising to provide better security protection. Rising insiders introduce, such large-scale internet security threat problem collection, analysis, provide solutions, fundamentally rely on the "cloud security" data cluster powerful processing capacity and more intelligent core system software. Zhang Yumu told reporters, in addition to the domestic anti-virus software market continues to consolidate, rising in Japan has a large user base, but also timing into the European and American markets, "antivirus software market will never be a ' you enter me back ' state, foreign manufacturers can come in the Chinese market, domestic manufacturers have no reason to explore the international market. Rising in the foreign market line load has been more than 300,000, next, rising or will choose to low-cost or even part of the form of free to cut into the European and American markets. "Nanfang Daily reporter Cai Beijing report
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