Zhang Zongxue: The transition platform between e-commerce and network business

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Oriental Network March 5 News: Yesterday, thousands of Jiangsu foreign trade Enterprises attended the Alibaba Wuxi Forum, to jointly explore the U.S. subprime mortgage crisis under the new export situation and the use of E-commerce to open new market coping strategies. At present, Wuxi through E-commerce platform to do business of more than 800 enterprises.

Shuffle in troubled times

Businessmen who do business through the online trading platform are called net merchants. Since last year, the impact of the US subprime crisis, the appreciation of the renminbi pressure
increase, the cost of China's foreign trade export enterprises increased, while the U.S. economic growth slowed down, to the Chinese foreign trade export enterprises bring pressure. Many enterprises began to use electronic platform to expand foreign trade channels, reduce procurement and transaction costs.

Most of Wuxi's foreign trade export enterprises, its competitive advantages are mostly derived from the low cost of labor and not high-tech, high value-added products brought about by the cost advantages, so under the pressure of RMB appreciation, coupled with the continuous adjustment of export tax rebate, as well as the potential trend of inflation, many foreign trade export enterprises are facing unprecedented Many small foreign trade export enterprises have been facing closure.

Most of the 800 merchants in Wuxi have been trying to transform through electronic commerce, reducing the cost of enterprise management through effective methods. The expansion of this business-to-business model extends the business based on fixed networks, enhances customer awareness of fixed network security and stability, and enhances the content of fixed network value-added services, thereby stabilizing customers and promoting traditional business development. In the interview process, Wuxi Dong Ling Plastic Products Co., Ltd., general manager Zhu Wei told reporters that from 2004 onwards, he invested in Alibaba E-commerce 120,000 yuan a year, through the network to make about 40% of the turnover, and the annual network turnover rate of 30% per cent increase.

SME "the protagonists"

It is understood that Alibaba began to enter the Wuxi market from 2002, Zhenjiang, Changzhou, Wuxi is a large area, in the country's 30 major regions ranked the top 5. So far, Wuxi (including Jiangyin, Yixing) has 800 Alibaba China suppliers, customer volume accounted for three cities combined 61%. Of these 800 companies, most of them are small and medium-sized Enterprises, Alibaba executive Director and chief executive Officer Wei said, the U.S. economic recession, more impact is the big buyers, big suppliers, and small and medium-sized buyers and small and medium-sized suppliers will be more opportunities for development. As Wuxi's GDP contribution rate reached 60% of SMEs, in Wuxi to expand the SME market and Alibaba's original strategy coincide.

Three years ago, Alibaba on the platform, the network of Wuxi or textile industry-oriented light industry enterprises in the world, but since 2005, because of Zhejiang and other cities in Jiangsu peer competition intensified, the textile industry slowly began to quit the network business Circle, building materials, machinery Enterprises sang the "protagonist." On the one hand, the value-added of such enterprises is higher, on the other hand, Wuxi's original machinery industry is mostly the choice of indirect export, now through the network platform for direct export, so that profits greatly increased.

How to maximize benefits

In this conference, many successful foreign trade business executives have talked about their successful experience, in the experience sharing, the reporter discovered actually in the enterprise carries on the electronic commerce the actual operation to have many skills and the method, has the means, the key must according to own enterprise characteristic along with the network characteristic and the network customer characteristic, carries on the corresponding operation. Enable customers to maximize the investment in electronic merchant.

1, the market demand is provided to you by customers, so we should carefully understand the types of products customers need, customer demand points and market hotspots. Not just according to the preferences of their own consumers.

2, timely update the release of network information, using text, pictures, video publishing company product range, product dynamics, the latest results.

3, the work time arrangement is suitable, adapts the world time, cannot put the working time all arranges in the daytime, must adapt each country customer different demand.

4, online interactive participation in the network, after all, the virtual world, after the customer hunt your information, the need for further communication through the network, on the one hand to ensure customer authenticity, on the other hand, conducive to long-term cooperation and exchanges.

5, to understand the culture and internet search habits in different regions, improve the query rate and click-through, many foreign industry key words to determine and domestic differences, this needs to understand local cultural habits.

6, the training of professional operators, through the network platform for transactions and ordinary traditional interpersonal business, the need for professional operators and skills, can make inquiries, customs, etc., to reflect professionalism.