Zhangchangdong: Experience Summary of one year's business website

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Industry website operation is not a matter of overnight, do strong bigger and more difficult, but the risk is not big, as long as the stick will have good results. I run the industry website sweater NET in six months PR reached 4, a year to achieve profitability, the prospect is very bright. We do not use advanced theoretical knowledge, only half a year for a phase towards doing content, increase popularity, to promote, several brands, such as the two-year business plan forward. Share the experience of the year to everyone, perhaps to the novice can have a feeling.

First half, do content.

Ask a website what is the most important? Everyone knows the content is king. But the real value of the content of how many, how many adhere to it? My website is indeed insisted on the content of the king. The first half of the time, we in addition to update the content, other aspects of the work has not been carried out, the page is simple, the key words are not too much optimization, but not to outsiders clothing.

The reason is also many, the first is the technical level is insufficient, moreover the manpower is insufficient, lacks the energy to study the promotion optimization. Four or five people to do the whole thing is content Update, forum update. Content update is the most easy to get started, but also easiest to step into the optimization phase, from the beginning of the simple copy paste, to later modify the article, to the later real original. The engine included unknowingly reach tens of thousands, the website PR imperceptible reach 4. I want to use this practice to tell everyone is: If your site PR does not reach 4, tell you one of the easiest way: content adhere to update, update 100 every day, as far as possible original, two or three months absolutely can be achieved. Everything else doesn't matter, this is called "content is king". In addition, to increase the popularity, we also set up a forum and adhere to the update. In addition to the Forum, blog, question and answer system is a good way to attract traffic, adhere to do it well. If the content can not insist, empty SEO master title and what use. In fact, I know a lot of network marketing experts, are editorial origin, is a master of writing, this is hard strength, I hope we strengthen.

Second half, increase popularity.

First wordy, content update can not fall, so that search engines or viewers can see, your site is operating, and the operation is very hot. In the second half of the time, the human and material resources have increased, we no longer meet the content only update, because the site update timely, weight increase, does not mean that the site traffic on the go up, can be profitable. Traffic is the value of the Web site standards, with a real high flow, the other is solved. Site membership increased, the forum hot, but the flow is not high enough, it is difficult to have customers to advertise, to achieve profitability. How the real increase in traffic becomes the top priority in the second half.

We found that offline resources and QQ group resources have not been able to make good use of. The number of this target group is not small, how to let these people to our website? There are many ways to increase popularity, but we did one: email marketing, specifically electronic magazine email marketing. Collection of tens of thousands of offline resources, QQ group resources of the mailbox, the website of the electronic magazine every half a month are sent regularly. This lasted a few months, the flow of a significant increase in our homeopathy to improve membership services, advertising has a breakthrough. Still have to wordy, electronic magazine to do well, like to see only line, otherwise it is junk information. Tens of thousands of e-mail, also can not be indiscriminate dine, intentions, bring thousands of traffic is no problem.

A year of work, do not bother to do optimization, the so-called promotion of optimization work, is just incidentally. The first year of operation is about to pass, the fact proved to be more successful; you are now reading this article, is actually the website operation has started "to promote" stage, this article is the beginning of the logo. In the second year, we focus on the promotion, the number of brands two aspects, the specific method is also very simple, do grasp a feasible way to adhere to go on it.

Zhangchangdong information experts, has more than five years of experience in the magazine and website, is now the Sweater network operations director. qq:287274958, welcome to share the experience of website operation.