Zhangfangwen: Looking at the real root of e-commerce website through the website data statistics

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Web site data analysis can be said in the site operation is the most important link, through the user came to our site generated behavior data, is our site to improve the important reference basis, but also our website optimization and operation of the general direction of the compass. So Zhangfangwen that the website data analysis is the core of the website operation.

Below Zhangfangwen give you detailed talk, the site data acquisition and analysis, mainly by the free Baidu statistics to obtain data, and focus on Baidu statistics more unique features.

One: Number of visitors

Baidu completely abandoned the concept of IP, but the introduction of the number of visitors this new concept, I think the number of visitors to carry out the statistics is more humane, but also more accurate statistics of the actual number of users to visit, Baidu believes that as long as the cookie has not changed, Regardless of IP how to change to visit our website is counted as a number of visitors, because most of the domestic Internet users are using dynamic ADSL dial-up Internet, so the IP statistic index is not very accurate, Baidu statistics based on the browser based on the cookie statistics on the more accurate! So when we analyze the data, we can think: A visitor number means that a person has visited our website.

Second: Number of new visitors

What does this data mean? The statistic of this data is based on the user's browser cookie. Some E-commerce sites for promotional activities, we often have to carry out large-scale promotion and advertising, if we want to see the impact of the activities of the number of new customers, the number of new visitors is the most direct and most authoritative data. Tips: This article by Zhangfangwen original, want to see more original articles please search Zhangfangwen, or directly login to my blog, my blog address is: Zhangfangwen (pinyin) Point of Camden. Zhangfangwen Blog focus on business E-commerce Advisor!

Three: page click map

This data is based on user access to our site, have clicked on those pages, this data can be intuitive to tell us the layout of the site is reasonable, there is no user want to put in the promotion of the link landing page, if your site jump rate is high, or each user into your site after the production of a large number of PV ( For E-commerce sites only), we think that your site layout has a very serious problem. We will carefully analyze this data, targeted to the website for revision, testing.

Four: Transformation path

Baidu statistics in the background we can set up a good step to convert, after installing the statistic code on the website, if have the user to browse our website according to our beforehand predetermined good route, and complete the result that we want, Baidu statistic will automatically statistic this result, and record for a conversion, Zhangfangwen that: This function of E-commerce site is more appropriate, network marketing is to pay attention to each link, if there are a large number of users in our preset a page out, it shows that our page design is not very good, it is worth improving!

V: Specify the tracking of ads

This is mainly suitable for E-commerce site in the operation process, in other media platform for advertising, the designated advertising tracking function, can effectively monitor the effectiveness of advertising, as well as evaluation.

The data analysis of the website determines the general operation direction of your website, you only constantly analyze the data of the website, sum up the problem of your website, then the rectification of the website, finally observe the effect after the modification. Then the data analysis, draw conclusions, and then rectification, and then test, a good site is in constant analysis, testing, rectification constantly get perfect!

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