Zhangfangwen: Talking about how to do the marketing of Weibo

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In the microblogging boom, the network hands to see the micro-Bo the power and prospects, but also have the industry to say that this is just a trend and follow suit, it will be like SNS as time goes by the upsurge of fever slowly receded! Really?

First, we analyze the advantages of Weibo:

1. The user base is very large: it can be said that the people who play micro-blog to include almost all netizens, but also in these groups have attracted attention and popular celebrity celebrities, influential successful people and the rich, with these types of people's participation, you can definitely let the micro-bo tide will not be so quickly receded!

2. Information transmission is unique: before we have to understand the news of some celebrities only through the media coverage, now they will actively send their own microblog, so that we can immediately accept the people we want to pay attention to the dynamics. Feeling is face-to-face communication!

3. User stickiness High: Has the front two advantages, the user viscosity will be very high, almost all play Weibo netizens, as long as the internet today, it is absolutely on Weibo, there are wood?

4. In line with the internet habits of Chinese netizens: because the micro-blogging operation is simple, then more than 100 words, will soon be able to send out, this is very suitable for Chinese netizens surfing habits.

5. Strong grasp of user psychology: Human beings are showing off, want to be concerned about, micro Bo gave people a platform for such performance, as long as you send a micro-blog, you can get attention.

Well, now that Weibo has so many advantages, we will play a good microblogging, so better to promote, the following Zhangfangwen summary of some of the experience, first of all, I am not a master, but also welcome to my blog to communicate technology, Zhangfangwen's blog address is the Zhangfangwen of the whole spell, there are technical exchanges in the group, Welcome to Join!

I put micro Bo marketing five stages, mainly according to the number of fans, are novice, fan period, adjustment period, promotion period, PR period. Below I introduce each time we need to do the work!

The number of novice fans 0 to 1000, this period is the time we just play, the main thing to do is to improve the account information, to understand some of the basic functions of Weibo, and then is to pull the stage, Zhangfangwen recommended that you add a few mutual powder group, or to the micro-Bo mutual powder platform to mutual powder, this stage does not care forwarding The main is the number of fans to do up.

The number of fans in the second 1000 to 2000, this period you will start to pay attention to the quality of fans! Because our first stage fans are garbage fans, no stickiness and forwarding rate! At this time Zhangfangwen suggested that you and the content of the combination of powder, and began to make some changes to micro-blog! You can turn off other people's fun things, By the way know those who are taller than your fans, occasionally letters them, ask them to help turn down your hair of the fun things, add them, so they may add you, slowly your forwarding rate will go up!

Three adjustment period of 2000 to 5000 fans

1. The time will begin to give your microblog positioning, you want to do that piece, you are to do the life of small common sense, do jokes, do technical experience to share or do something else, etc., this time you have to position well, positioning to combine the products you want to promote positioning, such as you want to promote whitening products, your users are women, You should choose the thing that the female friend likes, although the micro-blog promotion application is very strong, but also must the proper attention, this effect will be better.

2. After the micro-blog positioning is to start to make adjustments and content! At this stage, the fans are 2000, not very low, but these are not high quality fans, this time you have to carefully analyze your fans, those who have fewer fans, often do not send Weibo fans deleted, and then continue to find those who are slightly higher than you, Accidentally forward their fun things, letters them, ask them to add their own, or to help forward the next you send fun things!

3. The appropriate quality of the content, for the content of this piece, Zhangfangwen, suggest to do false original, of course, if you have the ability, and time can go to do original, but this period is not very suitable, because you are not very high number of fans in the case, you worked hard to get the original, very likely to be those fans high hair, Even if you add a watermark, those teams that are working on Twitter will lose your watermark P! And the effect is better than yours because his forwarding rate is higher than yours. In this way netizens will think you are stolen, but will cause negative effects! Of course, Zhangfangwen is not discouraged everyone to do the original, but to tell everyone this industry unspoken rules!

Four promotion period of 5000 to 10000 fans into this period, our focus is to do content, improve the viscosity of the fans is our first task, we have to do for our 5,000 fans responsible for doing high-quality content, do not have the content of others, one can improve the stickiness of fans, and secondly increase the conversion rate to attract more fans, What about quality content?

1. Go to the foreign website Amoy Fun information, the use of Google translation software translation over, for those good pictures, they must be processed in advance, in addition to more watermark, add you want to promote information, but also pay attention to typesetting, do user experience!

2. Occasionally send a beautiful picture, content do not write too many things, and the picture conforms to the good, each hair of the beautiful pictures of the best is the same person, beautiful not too beautiful, do not p too powerful, so the credibility is not high, will be considered to be on the network, the best is to find real life friends, although not so kind, but the effect will be very good!

3. High-quality false original, in micro-blog to find those who forwarded the high frequency of content, and then their own to modify, it is best to find once the fire, after a period of time to send out!

4. More and those playing Micro Bo play a good crowd to make friends, and so you enter the line, you can learn a lot of things, appropriate add a Little Bo marketing group, more exchanges and more learning!

6. Outside the station to promote their own blog, I believe that we do not have to say it? Do the promotion of this must be very familiar! I will not say more!

Five PR period Fans number 10000 to 100000 this stage, I really do not know how to say, this may not be our personal webmaster do things! There's a lot of cheating in this one! We do this step is also very difficult, if there is to do, it is recommended to do the certification! You can only play micro-blog after your work! You can easily do the promotion, including corporate PR!

All right, write so much! It's not very good. Zhangfangwen's blog: http://www.zhangfangwen.com Network Promotion Technology group 13235117 Weibo marketing Group 86980274