Zhanghongjiang: Old IT transformation old Jinshan

Zhanghongjiang still remember clearly that two years ago, he should be invited to Lei, from Microsoft to invest Jinshan Software as the CEO of the uproar aroused. A veteran media man even predicted that he would not be in Jinshan for more than a year.

But now, Zhanghongjiang has tasted the joy of the first victory. September 2, Lei posted in the micro-blog message, commemorating the "Jinshan software market value of 20 billion Hong Kong dollars", Zhanghongjiang cheerfully with the red meter mobile phone forwarding, but also attached a bunch of thumbs; September 4, Kingsoft software official microblogging release news, the beginning of 2013 to dispatch, Jinshan software stock price rose has reached 203%, At the same time with a picture of Zhanghongjiang smiles.

Naturally, as a 25-year-old "Old IT Enterprise", Jinshan revival of the road is not easy, as it veterans Zhanghongjiang transformation.

Low-key CEO

Zhanghongjiang blushes Lei is the soul of Jinshan, but "that's why I accept the position of CEO".

Three years ago, Zhanghongjiang, who was Microsoft's Asia-Pacific research Group CTO and President of the Asian Engineering Institute in Microsoft, sat in the office of the Sigma Microsoft Building, mulling over Microsoft's China-breaking path. By a friend, he saw the investment has been done lei, want to hear his opinion. Just two people who didn't think, this unexpectedly for Zhanghongjiang margin deposit mountain buried foreshadowing.

Lei dug people often surprise, joined Millet's former Google Android product management vice President Hugo Barak (Hugo Barra) is the latest example. Two years ago, Zhanghongjiang "Away" Jinshan news is also a temporary uproar, and decided to join Jinshan, Zhanghongjiang even its financial statements did not look at a glance.

In fact, chairman Lei's "return" is only a few months earlier than Zhanghongjiang. In a sense, to revive Jinshan, Lei bear expectations than Zhanghongjiang higher. Presumably because of this, Zhanghongjiang and lei the way the team looks quite a bit casual, Zhanghongjiang blushes Lei actually played a part of the CEO role. Zhanghongjiang to Golden Hill after habitually chose low-key, he said, Lei than himself more familiar with Jinshan, is the real soul of Jinshan, and "This is the reason I accept the CEO this position."

Outsiders are curious, Zhanghongjiang don't mind?

At this point, he showed a "veteran" of the emotional quotient and bosom. He has repeatedly praised Lei leadership, knowledge, experience, understanding of the rare, and said many years of scholar experience so that he developed a willingness to learn the humble mentality. He likes to work with people who are smarter than himself, and he also welcomes the engineering culture that Jinshan does not pay attention to. He even said he had a strong superiority when he first met Lei, and now he has completely changed his mind: "The leadership of Chinese private entrepreneurs in the IT world is much better than that of multinationals that manage the same scale of business." ”

However, Zhanghongjiang will also emphasize: "I have all the freedom of a CEO, I will judge what things need to consult with the Chairman, what things do not need." Our opinions may be inconsistent, but we trust each other very much. ”

Zhanghongjiang is not easy. As the IT industry veteran Big Brother, choose then senile, poor performance of Jinshan, pressure can imagine, this is probably why he was after several months before the Lei group "cheat" into the water one of the reasons. Just to Jinshan, he will face the cold number: "I talk with Lei, Jinshan stock price or 4.5 yuan, to my work when it fell to 3 pieces." "At that time, Jinshan prospects unknown, a lot of internal grievances, the idea of curing, management has also been confused." He admits that the first few months are really hard, "that kind of hard work is not physical, it's spiritual."

But he thought very clearly: "If Jinshan development is very good, I think also don't need to look for a CEO from outside to come over." "He has a personal insight into the role of professional managers:" Even if you are jumping from a well-known multinational company to a small business, there should be no shelf. The mentality also wants to Lil, you come here is the work, is the enterprise, all questions are your question. ”

Now, two years later, Zhanghongjiang survived the initial anxiety period, Jinshan back to the uphill. Rather than before, Zhanghongjiang is also more willing to come out to talk about his "those things" in Jinshan.

Old it moved to the Internet

Lei and his millet success in the Internet, to Jinshan people stimulation is very big.

It veterans Zhanghongjiang is an "old" Jinshan, WPS is older than Microsoft Office Office software, more importantly, two years ago Jinshan software Some lethargic, the company's internal morale is low.

Zhanghongjiang chose to watch. Three months down, he found that the foundation of Jinshan is actually good, in addition to some of the risks of security business, the traditional office software, game business are very solid. In addition, the company's transformation direction under the leadership of LEI has been basically determined, that is, the implementation of "subsidiary", in addition to Jinshan software group, the network game, Office software, internet Security three business split into 3 subsidiaries, and gradually through MBO (management buyout) to stimulate management team enthusiasm.

And the most fundamental strategic direction is "to the Internet Enterprise transformation."

It is not easy to embrace the Internet by an old age software company. Zhanghongjiang to Jinshan, and Lei together put forward a "heavy business", "Go Again", "road", such as a series of slogans, vowed to transform the traditional software company into a lei "Internet Seven Words tactic" (focus, extreme, word-of-mouth, fast) Internet enterprises.

"If we don't act fast, the window will close," he said. "Zhanghongjiang has a sense of urgency. 2012, Jinshan set up a new subsidiary of Jin Shanyun, Zhanghongjiang personally Jin Shanyun CEO, took the important step to the Internet, "3+1" business cluster structure formed. In addition, Jinshan in mobile phone network games, mobile Internet office and other aspects of increasing investment. Meanwhile, Lei and his millet became the example of Jinshan. "Lei is also old Jinshan people, he played the internet to obtain the success of Jinshan people stimulation is very large, we began to really study what is the core of the Internet, to understand the Lei ' Internet seven word tactic '." ”

One of the biggest changes in the Internet is that it moves fast. Six months ago the demand may be completely different from the six-month requirement and must be quickly fed back. "Zhanghongjiang realized that the first to develop products, and then do market research and promotion of the play has been outdated."

Gradually, Jinshan people began to adapt to the fast pace of the Internet. Zhanghongjiang cited an example, this June a place in the university entrance examination of the composition title is "Edison how to see Mobile phone", the title of the announcement, Jinshan Network Marketing department immediately follow, the same day brewing a composition, will cheetah browser implantation, ordinary readers see haha a smile, people will notice the part of the browser.

This rhythm is also new to it veteran Zhanghongjiang, and he obviously enjoyed it: "I didn't realize it so quickly when I was doing research and development, and now my cell phone is on for 24 hours, and it's important to know when it pops out." A phone call was received at 11:59 in the morning and you can make a decision immediately. ”

Zhanghongjiang Rethink, Microsoft and other multinational internet companies are frustrated in China, the main reason is not to keep up with the fast pace of the Internet, rather than their emphasis on piracy and policy factors: "70% of the problem in their own, the need for immediate local decision-making, but also to go back to the headquarters of the process, the opportunity is long gone." ”

User-oriented Zhanghongjiang does not believe that the internet thinking and Jinshan original engineer culture has any conflict, the latter's equality, openness, focus, the ultimate is still jinshan people to act the basic criteria, but in the Internet era needs to add new connotations. In addition to "fast", user orientation is another key point.

Zhanghongjiang said that Jinshan has begun to advocate all engineers to communicate directly with fans, the effect has been apparent. Jinshan "Swordsman Love Three" is a 4-year history of the game, 2012 incredible to achieve the growth of 100%, this year is expected to still reach this level, the biggest reason is the good communication with the user, the real solution to the needs of the players. They frequently interact with users on Weibo, actively collect user feedback, and release the effect of a lot of information, the user's response is very good. "In the past it was thought that promotional games cost a lot of money to advertise, but the internet changed that idea." The ultimate goal is to retain the user's heart, why must pay a large price to advertise? That's because you can't keep the user's heart, pull a dial to cheat a dial. If you can impress users, a user may help you develop two or three. "Zhanghongjiang said.

He agrees with Lei's view that the user is not God, but a friend. Turn over the micro-Bo Jinshan, often can find a variety of very "Meng", very "material" content. Recently in order to celebrate the 25 anniversary of the establishment of Jinshan, Kingsoft Software officer Micro launched the "Focus on the Dream of Power" series, with a series of comic stories including "Seeking Baijun", "Lei", "WPS", "listing" and so on, Zhizhuo and sincerely introduce the history of Jinshan and its small partners to the users.

A hands-on executive.

The person who is difficult to adapt chooses to leave, but more and more people gradually feel, "Zhanghongjiang this person really is like to do a thing".

The reins of Jinshan CEO means that Zhanghongjiang should be from familiar research and development management, to be in charge of all matters. "To Jinshan after the things to think about, is not before the Microsoft can reach the level, such as business, strategic operations, to learn a lot." ”

Zhanghongjiang like to compare the internal transformation of Jinshan to China's reform and Opening-up, the subsidiary of Jinshan is like the "household". As with any change, the implementation of the New deal will always be accompanied by doubts and resistance. Zhanghongjiang recalls, at that time many employees think Jinshan software group like a "Yamen", bloated, the cooperation between the Group and its subsidiaries often problems, corporate culture has been outdated, "although the engineer culture is still the mainstream of Jinshan culture, but the pace has slowed."

Zhanghongjiang after all ready, after a long time, he has shown a strong executive power in reversing corporate culture and promoting corporate strategy. He speaks quickly, likes to be straightforward, and often even makes people feel down. Faced with delays in the execution of the strategy, he would have been very tired of urging reminders that he was demanding the letter for certain key performance indicators. The person who is difficult to adapt chooses to leave, but more and more people gradually feel, "Zhanghongjiang this person really is like to do a thing".

To serve, do not "Yamen" Jinshan to make a subsidiary of the decision, the subsidiary is given greater autonomy, in addition to logistics and human resources, in research and development, production, marketing, services and other business aspects of their own system. The functional focus of the group platform has also changed, and "management" has gradually been placed in the "service". For example, a subsidiary of the original advertising has to go through the group, but now the group will be the original advertising fee approval decision-making authority to the subsidiary, the Group mainly undertakes the supervision function, is responsible for the advertisement contract signing provides the suggestion and so on work.

Many group platform employees cannot adapt to such changes, still with "I want to control you" posture to treat the subsidiary. Zhanghongjiang under the great effort in the group to promote the "service" concept: "Why do subsidiaries listen to you?" The whole group platform is a service department, not the Yamen, if you can not provide valuable services to the subsidiaries, there is no need for existence. ”

"Help doesn't mess up" is the basic principle. Zhanghongjiang says the group is still strictly enforcing its regulatory responsibilities, allowing its subsidiaries to spend more money, but after a turnaround in the group's employees, the subsidiaries have become more willing to work with the group's assistance.

Activate subsidiary group platform to gradually abandon the command-style management style, but on the other hand, "household" after the subsidiary will inevitably some of their own. How to motivate them? Zhanghongjiang also moved a lot of brains.

In addition to decentralization of decision-making, Zhanghongjiang with management to devise a mechanism for a subsidiary's Bottom-up KPI (key performance indicators). He called the previous corporate leadership to break down the strategic objectives of the "hard to understand," the role of subsidiaries in dealing with this "assessment" of the task is often not highly motivated, a lot of views. Now, Jinshan requires the subsidiary company to propose strategy and KPI, with the group board of Directors, CEO discussion after the decision.

Under the support of Chairman Lei, Jinshan also set up the KPI, consciously eliminate the new business in the profit pressure, even at the current implementation of the charging project, because "opportunities than income, growth is more important than profit." While protecting the autonomy of subsidiaries, Zhanghongjiang is very close to the core objectives. For example, in the installed capacity of WPS, Zhanghongjiang stubbornly pegged to the "mobile end of activity" This relates to the company's future strategic direction of the indicators, the assessment is extremely serious, even if the current mobile end WPS A penny is not received.

In order to better grasp the development status of subsidiaries, Zhanghongjiang likes to listen and observe in open discussion forums such as corporate strategy meetings and informal exchanges with the core staff of the subsidiaries, as this is the best chance to get to know everyone's true thoughts: "When you talk to them one-on-one, or when you have a formal seminar, you will certainly have reservations, After all, it comes with a defensive mentality. Slowly, Zhanghongjiang found that he had been able to find out the real data and the true ideas of the crowd from the casual conversation.

In the process, Zhanghongjiang to his team's understanding of the increasingly in-depth, he enjoyed the current cooperative atmosphere: "We respect each other, want to do things, also will not limit themselves, different personalities, angles." I'm bigger than them, and I think it's fun to be with everyone. ”

Two years down, Jinshan changed, Zhanghongjiang also changed. Chatting with old colleagues, you can obviously feel this. Zhanghongjiang Jinshan and their transformation as the past "first off", and the next two more difficult: first, the Golden Hill business to achieve a breakthrough growth, the second is to Jinshan really hit the world's first-class enterprises.

When it comes to this, Zhanghongjiang seems to have been intent on turning Jinshan into a career destination.