Zhanghongjiang on Jin Shanyun business model: Cloud storage is not the Internet

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Newspaper reporter Chenxiang

If said "two times" is Zhanghongjiang and Jinshan software between the intrinsic gravity, then Jin Shanyun is carrying both "two pioneering" dream of the common carrier.

October 2011, Jinshan gave Zhanghongjiang two times entrepreneurial opportunity, he left work more than 10 years of Microsoft officially took the Golden Hill software ceo;2012 February, Zhanghongjiang gave Jinshan two pioneering direction, Jin Shanyun formally established and become Jinshan software "3+1" strategy in that unique "1".

"Jin Shanyun represents the future of Jinshan. "Zhanghongjiang, who is the CEO of Jin Shanyun, has been emphasizing the value of Jinshan more than once on the first anniversary of the founding of Jinshan Cloud." And a year, Zhanghongjiang hand over the answer is, Jin Shanyun in the original personal cloud storage namely Jinshan Fast Disk personal version of the business based on the official launch of the enterprise user market for the fast disk business and cloud service platform.

Kingsoft Software ' 3+1 ' strategy emphasizes ' +1 ', it is our ' 1 ' represents the future trend of development--undeniable cloud is the future trend. The cloud itself provides a platform, Jinshan existing games, security, WPS no matter how the future development needs this platform, all need cloud this service, Jin Shanyun can support these services, make ' 3 ' more competitive. --Jinshan Software CEO Zhanghongjiang

Cloud storage Survival Rules

The cloud storage market is generally bullish, with the latest projections from IHS Suppli study showing that 2011 's personal data is stored in the cloud by just 7%, compared to 36% in 2016. Eric's market forecasts for China show that the size of China's cloud storage users will reach 230 million in 2013, with a 36.7% penetration rate. Not only are small businesses involved, but almost all large domestic internet companies have entered the cloud storage market. But after a year of shuffling, many large enterprises shut down the cloud storage business, and more small businesses were deterred. "Jin Shanyun is probably the only remaining cloud storage enterprise. "The key is that many companies do not have a clear understanding of the business model of cloud storage," Zhanghongjiang said, referring to the brutal state of the cloud storage market competition. ”

Many of the companies involved in the cloud storage market, the cloud storage companies as a traditional internet company operations, it seems as long as the capture of users can survive. "But the marginal cost of traditional internet companies is zero, while cloud storage has a higher marginal cost." That's what a lot of businesses didn't realize at first, but Jin Shanyun was aware of the difference from the start. "The first thing that Zhanghongjiang did after he was CEO of Jin Shanyun was to tell his employees:" Jin Shanyun is not a mobile internet company, we have to think about how to get the cost back, because each user means the cost of the deal, and this cost is increasing with the number of users, Each additional user needs more storage space, higher bandwidth, which is clearly not a typical profit model for Internet companies. ”

While cloud storage enterprises and Internet companies are similar in their approach to attracting users, in Zhanghongjiang's view, cloud storage is more focused on providing back-end durable services, while internet companies are appealing to users in a variety of ways on the front end. Therefore, for Ujin, to attract more users is not the only purpose, so it is different from the Internet business practices, resource input methods are not the same. Although in the view of Internet enterprises, Jinshan Quick Disk personal version for enterprises to occupy customers desktop and advertising revenue-generating facilities, but this is not the direction of Jin Shanyun development. "I certainly hope that users will often click on the computer desktop on the Kingsoft fast disk icon, and the use of Jinshan fast, but I do not want to purely for income and kidnapping users." "Zhanghongjiang said," because the user's data in the Jin Shanyun storage, Jinshan in the client and server to provide users with a good experience and services, users use Jin Shanyun is a natural thing. And in the user's use process, appear the advertisement or the game entrance and so on affect the user experience the thing, is not Jinshan Cloud wants to do. ”

Profit depends on active users

Profit is always the challenge that cloud storage enterprise and Internet enterprise face together. There is no denying that cloud storage is a fast growing market. In foreign countries, enterprise-Class cloud storage vendor box accumulated 250 million U.S. dollars, total user volume of more than 15 million, valued at 1 billion U.S. dollars, and for the personal storage market, cloud synchronization service provider Dropbox also to more than 100 million of the number of registered users, Cumulative financing of 250 million U.S. dollars, valued as high as 4 billion U.S. dollars in the impressive number of the industry in the leading position.

But Zhanghongjiang admits that there are different levels of acceptance of cloud storage charges at home and abroad, and that "numbers will never be satisfactory" if users are paid to investigate. But for paid personal users, Zhanghongjiang used a side example, that is, Jin Shanyun last September, the rapid-disk personal version of the architecture of the business, the adjustment process bandwidth has been affected, although this time is not long, and the expansion did improve the user experience, but in the adjustment process, Jin Shanyun Many individual users reacted strongly, through the telephone, e-mail, QQ, microblogging and other channels to customer service personnel, which means they have been very dependent on the fast-disk business.

If Jin Shanyun in the personal version of the business to achieve profitability also requires long-term investment, then the demand for cloud storage SMEs is exuberant. Jin Shanyun The latest launch of the market for enterprise users of the fast disk business version is "As long as there are users will have the revenue" of the charging service model, this clear mode of operation also let it represent Jinshan cloud at this stage of the operation of the focus.

Whether the enterprise or the personal version, to attract real cloud storage users, and let them become active active users is the cloud storage enterprise profit base. How do you make Jin Shanyun users active? This requires users to understand that cloud storage is really useful for them, and is safe, low-cost, and convenient. "Zhanghongjiang said.

It is to grasp the cloud storage business model, strengthen the product advantage, Jin Shanyun has not yet charged personal cloud storage business so the user's favor. It is reported that the current Jin Shanyun's personal version of the user has more than 40 million users, daily active users reached millions of. And for companies to pay for the fast-disk business version is more necessary, the enterprise will pay. It is reported that the latest commercial version of the fast disk mainly for enterprise users to provide paid information file sharing and storage services, to achieve the most complete terminal platform coverage. Compared with the Personal edition, it realizes the four functions of centralized storage, security control, real-time synchronization and cooperative office. Cloud service platform is mainly for enterprises and developers to provide online cloud storage space and operating platform, so that enterprises will migrate services to the cloud rather than stay in the local, millet, Skyworth and other enterprises are cloud services platform partners.

Have something to do with

Since Jin Shanyun represents the future of Jinshan, then cloud storage will only be one of the future development of Jinshan direction? Zhanghongjiang This explains the positioning of Jin Shanyun: "Kingsoft Software ' 3+1 ' strategy to emphasize ' +1 ', is that we this ' 1 ' represents the future trend of development-undeniable cloud is the future trend." The cloud itself provides a platform, Jinshan existing games, security, WPS no matter how the future development needs this platform, all need cloud this service, Jin Shanyun can support these services, make ' 3 ' more competitive. ”

Although Zhanghongjiang says Jin Shanyun will certainly do other cloud services in the future, Jin Shanyun is focused on the vertical services of cloud storage, such as Enterprise-class backup software, which is the model for cloud Platform services and Business Edition exploration.

"For example, virtual Server services, anyone can do, the threshold is too low." But if you do Web game cloud Platform, web game Virtual host services, Jin Shanyun may be a good choice. Because the companies that do the web games themselves are small, they need to be quick and don't want to spend too much energy on the architecture. On the other hand, Jin Shanyun will not be as broad as Amazon or Alibaba, and will not be involved in cloud computing, large data analysis, virtual hosting, EC2, etc. ”

Although Jin Shanyun currently considers only the vertical market for cloud storage, it includes both individual and enterprise users from its target audience. But from the global perspective, the real good business and personal two big market enterprises are not many. In Zhanghongjiang's view, this is the case for Jin Shanyun. Fast disk Commercial and Personal Edition in the background is more consistent technology, can be distributed research and development costs. "For Jin Shanyun, fast disk business version and personal version of the difference is front-end sales, we are not a single entrepreneurial company, WPS Customer Resources and Enterprise sales model are the basis." "Another important point is that we are working with WPS to find that businesses now need cloud storage services," Zhanghongjiang said. For this WPS in the 2013 an important strategy is the cloud office, will do private cloud and public cloud. In this view, the cloud storage market itself has arrived at the inflection point. ”