Zhangjiajie Marketing Review of the Power network marketing events

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In recent years, Zhangjiajie, China's network is the wind, a variety of marketing events, such as the Russian Air Force stunt flight performance, Xinjiang, the world's most steep steel wire limit challenge, "cartoon mayor" appeared in Zhangjiajie International Country Music Festival, the most recent is the use of "Avatar" marketing Zhangjiajie, Expo Park Zhangjiajie " Selling Air "and so on. These different periods of different types of network marketing events, really let a tourist city of Zhangjiajie, in front of the world, and occupy the major network media headlines, and again attracted the attention of the vast numbers of netizens.

Give the power marketing, bring the realistic effect

Zhangjiajie has China's first National Forest Park-Zhangjiajie National Forest Park, Wulinyuan Scenic Area is the world's natural heritage, the national aaaaa level scenic spots, the world's geological park, such as a number of titles, is Born "Noble", the emperor's daughter do not worry about marrying, Zhangjiajie why has been on the network hype, the Quoted Zhangjiajie government officials are: "Tourism economy is the eye economy", "attention economy", there is no large number of internet marketing, there will not be a steady stream of tourists. In the future, Zhangjiajie will continue to introduce new marketing, so that more tourism not only to come to the first time, but also to come second, the third time "...

In any case, Zhangjiajie all kinds of network marketing really let Zhangjiajie travel unprecedented success, many of the overseas visitors said, may not have heard of Changsha, but the name of Zhangjiajie is very familiar. 2009, Zhangjiajie received a total of 19 million visitors at home and abroad, the total tourism income achieved 10 billion yuan, in the domestic similar tourist cities in the leading level. In the first half of 2010, Zhangjiajie received 8.17 million Chinese and foreign tourists, the total tourism income of 4.3 billion yuan, respectively, compared with the same period last year, increased 16% and 19%. Zhangjiajie in the world to show the advantages of tourism resources at the same time, Zhangjiajie to open up foreign markets has also been a great success. This year, visitors from outside the country has reached 1.4 million people, South Korea, Japan, Southeast Asia, Europe, America, Australia ...

Enumerate the Internet marketing events in Zhangjiajie in recent years

1999 "Cross the Gate" world stunt flight performance

Time: December 1999 8 ~ 11th

Impact: From the United States, Hungary, Russia, Czech Republic, Slovakia, Lithuania, Germany, France, Kazakhstan and other 9 countries, 15 athletes (including the top 10 of the world's top aerobatics), for human history staged a conquest of nature, challenge the limits of "unprecedented" "Aerial ballet", The event makes Zhangjiajie world-famous.

Zhangjiajie 2006 Russian Air Force special flight performance "crossing the Gate" incident

Time: March 17, 2006 to 19th

Planner: Moses

Results: Forced to cancel; Moses thousands of days and nights, consuming human, material and financial resources. No less than 30 million of his company's losses.

Comments: As China's "Russia year" one of the plays, "2006 Russian Air Force Zhangjiajie Tianmen Mountain Stunt Flight performance" finally in a noisy sound in the curtain, the biggest selling point "through the gate" also because of various aspects of resistance finally short. "Through the gate" of the forced cancellation, this should be Zhangjiajie and even the World tourism history of an immeasurable loss, incredibly but by the relevant people think is "the great victory of the folk environmentalists", this once let me very depressed---one by one.

The use of "Avatar" marketing Zhangjiajie

Time: 2009

Impact: Zhangjiajie in the "Avatar" event marketing, to carry out the multi-level deep digging, show a reward of 100,000 yuan to find the "authentic" suspension mountain, and then carry out the battle with the yellow suspended mountain prototype, and then carry out the title of the mountain, will be renamed as "Hallelujah", and even follow-up of the Huanglong Cave a performance venue named " Hallelujah Concert Hall "marketing, the far-reaching impact of the marketing, many foreign tourists is through the" Avatar "video to further understand the Zhangjiajie, Zhangjiajie overseas tourism market has been vigorously opened up.

2009 "cartoon mayor" of the International Country Music Week in Zhangjiajie, China

Time: May 2009

Impact: Hunan Zhangjiajie "cartoon mayor" Zhao "to demonize himself", to exaggerate cartoon modeling endorsement of the "International Country Music Festival", at that time aroused widespread concern at home and abroad, Zhao also became a hot internet reds, Google "cartoon mayor" can find the relevant web page 519,000, Baidu can find the relevant page 5,770,000, the pilot's Hunan Satellite TV international channel is 24 hours all-weather high frequency rolling broadcast "cartoon mayor" the image propaganda film, Hong Kong "Ming Pao", Japan "Chinese leader", Singapore "Lianhe Morning Post", Canadian "overseas Chinese Times" and the American "overseas newspaper" And other world-renowned Chinese media have a large coverage of this matter, "cartoon mayor" This time is really "red" the World, Zhangjiajie also "red" all over the Zhangjiajie network.

2010 "Cartoon Mayor" Expo Park selling air and air mm marketing

Time: July 26, 2010

Venue: Shanghai World Expo Park

Impact: Cartoon Mayor Zhao the 6 bottles of air separately to 6 national pavilions on five continents, also held a field breath Zhangjiajie air "lucky Spectator Draw" activities, 1500 on-site audience of 150 received Zhangjiajie air souvenirs, in addition to the network, a group of photos of the Zhangjiajie air mm quickly popular network.

2011 Zhangjiajie Tianmen Mountain "Frozen Living" contest

Time: January 3, 2011

Place: Zhangjiajie Tianmen Mountain

Guests: Hardy Chen Coling and China's first "snowman" Songhao with well-known media throughout the country

Results: Media coverage was strong, with the 2nd online live hits soaring, up to more than 300,000.

Others are like "looking for Cui Cui", "Xiangxi Pressure village Lady", "Tianmen Mountain Tiger Photo", "audition Fox", like this kind of network marketing events, Zhangjiajie really there are many.

Some viewpoints on network marketing of Zhangjiajie

In our current network environment, all the network marketing is basically linked to the market, utilitarian is too strong, as long as the marketing, the most concerned about the interests of their own.

Network marketing itself is a double-edged sword, since is the marketing, is the market behavior, although marketing behavior and action as long as not illegal, it is understandable, but must be on the network marketing behavior predictability, to the marketing consequences to be as controllable as possible. Zhangjiajie in recent years, some network marketing, has caused the majority of netizens concern, in some netizens concern, Zhangjiajie, some of the other relatively negative marketing events, such as the earlier "TV selling drugs", "Public Security Bureau Hotel", "the Trade and Industry Bureau of Sudden Death," "Zhangjiajie Tianmen Mountain Tiger" and so on, The consequences of these events are still relatively negative, can even say that zhangjiajie before the deliberate in the previous to do so many city reputation effect, can be said to be razed overnight. Quote a joke "if not the Zhangjiajie National Forest Park that many scenic spots are really beautiful as a fairyland, so that visitors are impressed, otherwise after those events after the Zhangjiajie image, in front of the world is really not good." ”

In addition, in the above large-scale event marketing, the trace of government influence is still very obvious, for example in the marketing avatar incident, the Zhangjiajie government even sets up the corresponding "an office", to specialize in controlling the Zhangjiajie "Avatar" incident. In the market economy environment, the government should forecast the negative effect and evaluate it in advance, and show the corresponding rationality. In the current Zhangjiajie, simple individuals or companies, not only lack of resources, but also lack of appropriate ways and means.

As before the Zhangjiajie government officials said Zhangjiajie network Marketing will continue to carry out, like Zhangjiajie in 2011 New Year's Day just over, with a "Tianmen Mountain frozen Living Contest" to the world to continue to show the network marketing Zhangjiajie.

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