Zhang's original edition of "Enterprise Network Promotion Plan" (E)

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Xi. How to purchase advertising site

On the Internet how to find suitable for the company's website product advertising position? Put online ads, one to find the right site, the second to visit the site's traffic and visit the IP source, three to find the right price. For example, we find ads in Ali mother above, you can enter the channel to buy ads, and then find the relevant classification, into the mechanical classification to find relevant sites, in the page can see their website access statistics and the world rankings, based on these comprehensive data, We can probably know that such a site is not suitable for the launch of our ads.

The last is to look at the price of this ad position, generally based on their statistics to analyze their price is unfair. In general, Ali mother on the release of advertising is relatively cheap, but also more suitable for the launch.

The purchase of ads can also be divided into package and click two ways.

When the package is in a certain period of time to completely buy the right to advertise the position. Divided into Bao Zhou and monthly. Click Billing is to calculate costs by IP click. GOOGLE AdWords is a completely pay-per-click Way to advertise the location.

12, the establishment of their own industry website

Many enterprises, in addition to the purchase of online advertising and other promotional methods, will also take a more special way to promote the company and products. This way is to establish a company-related industry website. For example, hardware companies will establish a hardware industry network, do machinery Enterprises will establish a machinery industry network.

There are a lot of things to prepare for this kind of site, and the cost is relatively high.

The first to have a large web site can operate a stand-alone server, but also to do large-scale publicity activities to achieve in the industry to establish brand effectiveness. The cost is very high.

This kind of input and income can be contrasted naturally. The advantage of doing an industry website is that, after the industry website promotes, the flow is big, the website of the most gold advertisement position can put own company's website. And can quickly in the same industry all the company to achieve the effect of brand shaping!

When the website is bigger, it can operate independently to gain benefit.

General Industry Web site investment is relatively large, less tens of thousands of, more than hundreds of thousands of or even millions of. This is closely related to the popularity of the industry and the value of the product.

If you really want to run an industry website, you can do a market survey in a small area. Analyze the market benefit prospects through the data obtained, and determine the investment.

Relevant industry sites can be found on search engines.

13, summary

Through the above series of optimization promotion behavior, the site will certainly get a certain effect.

Search engine keyword optimization, code reconfiguration;

Industry website Business website free release information;

Free to establish promotional sites and blog space;

Purchase network advertising position;

Exchange Related website connection ...

Through the above series of optimization promotion behavior, the site will certainly get a certain effect.

But it's not sure what the effect will be in time. Because the above part of the promotion are free behavior, a lot of things are not guaranteed. Like the search engine to the new website new information treatment is different. Some may be included in one weeks of your site, and some may have to wait for months.

So what's the effect? Ming is not obvious, but also through time to prove. And the period of time will be relatively long, generally have to be in half a month to more than two months.

Finally, how to verify the effect of the promotion:

There are many ways to test the effectiveness of Web site promotion. As：

1, can use the site's search engine to detect, such as Baidu or Google search engine, Sina, NetEase, TOM, network real name and so on. In the above input their own site to do the promotion of the key words, see if you can search your site.

2, the number of letters received through their own e-mail. Analyze the source of the letter and the user base.

3, the site has its own message board, through the number of comments can also reflect the effectiveness of the site promotion.

4. The number of incoming calls or faxes received.

5, view the site background statistics, view the source IP region and source page analysis.

These are all the contents of my proposal book, but the actual steps to promote and implement it will be more complicated and cumbersome. Also put more energy and even money. As for the final effect will be, there is no more to make a guarantee.

Company

Officer Zhang.

2007.12.12