Zhang's original edition of "Enterprise Network Promotion Plan" (D)

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Vii. How to equip company website

Through the above analysis, we know that a corporate website to achieve a good promotion effect, it is necessary to buy some "equipment."

1. Domain Name

We see the above "Shanghai Research run the Light Machine" a website has more than 10 20 domain names. The effect of multiple domain names can be a different domain name to be included in the search engine. So search engines don't think you're cheating.

We can bind the enterprise website by purchasing multiple domain names to achieve the effect.

2, Space

Companies are now using network companies to provide commercial space, such space control in the hands of network companies, we can not FTP, such as server space management tools to modify and maintain the site.

So to buy independent space or server, in order to achieve the autonomy of space control.

3, website production

This site is not the same as the production of common corporate web site construction. Here is how to refactor the site code, how to make search engine spiders more like our corporate web site. This involves SEO problems. We can through the professional SEO master to the site code to do a refactoring design to achieve higher ranking this purpose.

Basically is the above 3 parts.

Viii. How to make better use of Baidu

In the domestic network search engine, Baidu has been occupying the Overlord address. China's 80% of Chinese web sites are relying on Baidu to traffic, Chinese sites have become more and more dependent on Baidu, if one day Baidu suddenly closed down, these attached to her website will become headless flies like not find North, or even instantaneous death.

Baidu is now not only content to do the search industry boss, its tentacles gradually extended to a number of Internet industries. This also makes Baidu's own products more and more. Just a Baidu bar, has steadily occupied the Network BBS class site header! So a lot of people will pass the Baidu Post advertising information. We can publish the company's introduction and product information in some product-related paste, in order to achieve the propaganda purpose.

Baidu knows. Baidu knows it is a question-and-answer question, similar to the 100,000-why interactive quiz. We can do product promotion by question and answer. For example: Where does Dongguan have to repair the projector place? So we can answer and release the information of our company.

Baidu Encyclopedia. Baidu Encyclopedia is a dictionary information class website. You can do a product promotion by adding the entry content.

There are also a number of interactive columns can publish information to achieve the purpose of publicity.

Ix. the role of B2B/B2C business website

Business-to-business and consumer websites generally offer commercial services, most notably the premium shops. The domestic large-scale Business-to-business website has Alibaba (www.alibaba.com) and HC Net (www.hc360.com) They all provide the charge item. These two websites have covered most of the small and medium-sized enterprises in the country through the development of these years. These businesses are almost always looking for suppliers and sellers on their websites. The large B2B/B2C class website general charges are more expensive, we can buy some small and Medium Business website VIP service, or their advertisement bit. To achieve the purpose of network business promotion.

Ten, the Network Advertisement Alliance analysis introduction

The Network Advertisement Exchange Alliance is the Internet Advertisement Intermediary Service website, they collect the seller advertisement position and introduces the advertisement position to the buyer and achieves the goal of the win.

A few years ago in China's internet, this kind of advertisement alliance is very many, among them weeding mix water also many. So the credibility problem is very important. Most of these two-year site owners only do some large commercial background of the ad league, which is the most famous Google AdWords. This August when Ma with Alibaba, Taobao, Alipay and other platforms launched Ali mother (www.alimama.com) advertising Exchange Alliance. For a time has become the major web site owners favorite Network advertising trading platform.

Now to introduce the two major advertising trading platform.

1. Google AdWords

Google AdWords is a quick and easy way to make money online, allowing web publishers with a certain amount of access to display Google ads related to the content of their site and turn traffic into revenue.

?? Google AdWords is a form of network Membership Alliance, if a site to join AdWords, that is, Google's content publishers, as content publishers can be on their own site to display Google keyword ads, Google pays commissions based on the number of clicks displayed on a member's website, and when a commission reaches 100 dollars at the end of a month, it pays the user an ad commission.

? If you have your own site and have a certain amount of traffic, you can apply to join Google AdWords, whether the site is personal or commercial. If you want to try to use your own site to convert traffic into revenue, through their own website to achieve the purpose of making money, you can visit Google's official website on Google AdWords Detailed introduction, and how to join AdSense through Google AdWords Make your site profitable.

2, Ali Mother

Ali mother is Jack Ma attached to Alibaba, Taobao, Alipay, Yahoo China and other Super network platform launched Network

AD trading site. The top is divided into two major chunks. Buy ads and sell ads. The use of advertising is to let our customers in need of online promotion can find the right to promote their company and the company's products advertising position. Selling ads is to allow all site owners to sell their own ads through the platform of Ali's mother.

Today many companies in order to promote the company and brand products, will be on some sites to advertise, the role of the Advertising Alliance is to enable business owners to easily and quickly find suitable advertising position.