Zhao: Analyzing the three important functions of soft paper

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Soft Wen, is one of the important means of Internet promotion. The form of expression, we can from "wen", "soft" to elaborate. "Wen" is that we usually read newspapers, reading news of the article. The main manifestations of "wen" are emotional category, narrative class, documentary type, news category and many other forms. Of course the characteristics of each form of function, here is not to do elaboration. Next comes the word "soft." When I was training for a cosmetic company the day before yesterday, I emphasized the important work of editing. The highest level of editing, then, is marketing. Soft Wen Our purpose is to be clear, that is advertising. Therefore, "soft" to the appropriate place, through the reading of soft text to reach our initial marketing purposes.

Understand the foundation of the soft text, we have to understand what the soft article really important role:

One: For website SEO: Outside the chain construction

Site SEO can not be overlooked in the middle of a large chunk is the construction of the chain, the construction of the chain needs diversity, pertinence, importance. Diversity, is the same industry of different sites outside the chain. Targeted, is the same industry site. Importance is for search engine friendly sites. Therefore, in doing outside the chain at the same time, we have gradually ignored the previous everywhere to leave the signature, leave comments on the way. More thoughts on the writing of soft text.

A high-quality soft wen, as long as the selection of the right site to publish, reproduced the speed of astonishing. In A5 audit less than 1 minutes have been many well-known industry sites reproduced. Therefore, when we carefully share an original article at the same time, to stay on the copyright information, a number of sites reproduced, the chain effect imaginable.

Second: For corporate Image: Brand communication

Our purpose in writing soft text is to expand our visibility by telling others about us. We take the hospital as an example, the hospital to do soft text, need to let netizens or patients know, the name of the hospital, address, technology, experts, Environment, Honor, hospital culture, promotional activities and other information. Therefore, in the soft writing, we want to know clearly, this soft article in the end, is not very clear about the main idea of the article. At the same time, consider whether the reader is willing to share it or not remember it when it tells our readers.

Therefore, in writing soft Wen, our theme to be clear, all aspects of foil, bedding need to be considered in place. To play the role of soft text.

Third: For enterprise products, services: Information infiltration

The next point is the focus. Mainly for our products, services. Now the internet is full of soft text for products and services. The reader is overwhelmed by the variety of soft text. Its main purpose is to fully integrate the product and service information into the readers ' hearts, so as to achieve our marketing purposes, that is: Soft wen marketing

Soft marketing of the line soft and God is not soft, through the reader in serious reading at the same time, let the reader readily accept product service information, while getting good word-of-mouth transmission effect. Internet similar examples are countless, learn to promote friends can Baidu.

How to penetrate the product service information is the key issue, many people will write, then just a simple exposition, but not very good to play the role of soft text dissemination. Soft paper writing points, need to tightly grasp the hearts of consumers. If it is about the plastic article, then the technology, experts, case of the display, if it is joined the article, without market prospects, early investment, market analysis, case display, if it is selling clothing articles, then there is no street, clothing upper body effect, star wearing cases and so on.

Finally, the Medical Network Marketing blog Blogger Zhao remind you, Soft wen is also a double-edged sword, both pros and cons. In shaping the role of soft Wen, please remember that the content of the soft text to conform to the actual situation, soft wen must be soft. The internet is full of flashy articles, and I hope you'll share some of the original articles that are useful to readers.

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