Zhao: Enterprise Network Marketing should be divided into layers

Network Marketing a guy that every business wants to touch and doesn't know how to touch. In the daily consultation work also many entrepreneurs have asked me this kind of question, in some expresses the enterprise in the Network marketing activity successively the cent.

First, the company's online publicity

Enterprises on the Internet to carry out propaganda, is the most basic network marketing way, is the current basic goal of the Internet. Its essence is not different from the traditional propaganda. There are two ways to do this:

1, directly publicize the company's services or products. For example: We do not have the enterprise website of some enterprises, in the use of business-to-business, community, soft and other marketing, are to directly promote their own services or products.

2, the enterprise Web site publicity. For example: now has enterprise Web site enterprises, in the search engine marketing, etc., are mainly to promote the main corporate web site.

Ii. Online Market Research

Analyze the demand characteristics of consumers, provide the basis for enterprises to subdivide the market, carry out production and organize sales. It is an important content of marketing in enterprises. And the network as a precision marketing tool, online market adjustment is essential, through the network we can line: market distribution, customer satisfaction, customer needs, needs improvement and other aspects of the investigation, so that enterprises in the marketing and management of the immediate adjustment.

The way for enterprises to conduct online investigation:

1, on their own website to carry out online surveys, in their own corporate web site for investigation, not only can get customer feedback information, and also help improve the relationship between enterprises and customers, improve customer loyalty, improve product sales.

2, in the use of network service providers (ISP) or professional network market research company's website for online market research. Commissioned by other websites for market research, at the same time with the role of network publicity, to help enterprises to engage in high brand influence and enhance corporate image.

Maintenance and construction of online distribution links

Because the network real-time, the interaction, has no area restriction and so on congenital superiority. Enterprises can strengthen the contact with the existing distributors on the net, can understand the process and sales status of the distribution in time, it is the supplement and extension of the traditional distribution channel of the enterprise.

At the same time, enterprises can establish distribution channels on the Internet to enhance the competitiveness of enterprises.

Iv. Online Direct Sales

Main Sales methods:

For ordinary netizens

Direct online transactions between enterprises

Enterprises to carry out online marketing should have the conditions:

Mature market mechanism and credit service system

Continuous improvement of network technology

A large number of netizens and a new concept of consumption

V. Network Marketing Integration

Network Marketing integration is the highest level of network marketing. It relies on the network and raw material suppliers, manufacturers, distributors, consumers to establish close contact, through the network collection, transmission of information, according to consumer demand to make full use of the production capacity of partners to achieve product design, manufacture, sales and service of the whole process.