Zhao: Some essentials of search engine optimization

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I am not a professional seoer, not a know how much of the seoer, can only say once actual combat, understand, also analyzed, published a number of personal opinions. In the morning to see a man talked about the essence of SEO, mainly about four points, namely: content, keywords, outside the chain and socialization.

In fact, I personally feel the need to start from two aspects.

First: SEO to get good keyword ranking

The purpose of the early SEO is to get the keyword in the search engine rankings. generalities Many do seo people, will give you say, I can in how long to do this word Baidu or Google's first few pages. So now, too, our purpose is only derivative. In addition to getting a good ranking, we also need to guide the key words, to obtain benefits. Which is what we call transformation. How to pass a certain keyword optimization, bring profits to the enterprise, this is we have to consider. Then there are four issues involved.

1, site structure level

The entire internal structure of the site affects the SEO effect of the site. Why we like to use the CMS system, why do a lot of good SEO blog program to share, can attract several people to download, in fact, the reason is here. Website structure itself suitable for optimization, suitable for marketing. So the site structure, column settings, site information feedback on doing a good job.

2, keyword selection

Keyword choice is doomed to the development of the site, I am a hospital, I definitely choose the Medical Network Marketing related keywords to do, and these words are consistent with user search habits. Main keywords on the home page and columns, long tail keyword in the article inside optimization.

3. Internal and external chain construction

Inside and outside the chain of construction, this everyone is very clear. Of course, my suggestion is not to do the chain inside chain, so affect the overall image of the site. What is the overall image, we are for the search engine. So in addition to the site beautiful generous, the site of a reputation, connotation. Word-of-mouth is the chain, content and the inner chain. Therefore, the construction of the internal and external chain, the proposed rational formulation plan, step-by-step.

4. Content Maintenance

Content is what we need to show the search engine to see, but also to the user to see things. Then a high-quality original content is not only conducive to the inclusion of dissemination, to improve the conversion rate is very influential, so the content is also to get the ranking of important issues.

Second: Good user awareness (user experience)

1. Website design

The user's first glance at the overall sense of the site, the site into the layout, the opening speed of the site, and so on, all affect the user experience. Like a map, full version of the disorder route, but you are looking for where in the end? At this time, we use some large labels to be more convenient. For example, he is next to People's park, about 300 meters to the left of People's Park. Therefore, in the case of meeting the opening speed, the layout of the site, the cleanliness and clarity of the page is very important.

2. Content Design

Once again, the importance of the content is visible. After we get a good ranking, and a single page of access is very good, but the bounce rate is a problem. There are no orders to visit, this is a lot of enterprises to meet the problem. This time I would like to say, do you know the user to enter the psychology of the page? Do you know what the customer is looking for? Do you know the specific needs of the customer?

So, content in the original at the same time, we focus on the page to express the key words clearly patients need to see.

3. Promotional activities

There is no promotional promotions on the site, I personally feel that failure. From the traditional marketing point of view, whether the supermarket or street shops are promotional means. Supermarkets have price discounts, street stores can bargain with the boss. It is not difficult to see that, in the formation of the transaction at the same time, there is no doubt that we have discounted. Therefore, whether it is to do medical or other industries, should be appropriate to give a part of reasonable promotional information to attract users.

4. Interactive Design

Why this is about interactive design. So now the common share, reprint, add collection, comments, ratings and so on. According to the latest Google SEO analysis shows that the future of the SEO focus will be shown in the optimization of the heat of the carrier, the heat from which embodiment, is what we call the humble little button.

Of course there is a layer of interaction is consulting, with traffic, not consulting that equals 0. Therefore, in this respect to consider more reasonable layout.

To sum up: do SEO is not simple to do SEO, not simply to get ranked. Through good SEO, improve conversion rate, increase income, this is the key. Then I personally summed up about SEO, no matter how many outside the chain you do, how many inside the chain, how many keywords have rankings. Now, what we want to see is nothing more than: keyword rankings, content conversion rate, interactive sharing.

This article is the Medical Network marketing Webmaster Zhao.

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