Zhao Yingli: How to implement marketing strategy in enterprises

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In the past, each industry has its own mature mode, now the industry crossover, industrial chain and industrial chain integration also appeared in the product management, brand management, capital Management further close integration of the trend, so existing in the business model without it, more than the past business model more vitality, In the increasingly fierce competition in various industries today who can through the Internet industry chain to form a symbiotic win-equally relationship who has the opportunity to develop, who will be able to achieve sustainable profitability.

Strategic significance of enterprise network Marketing

With the development of the Internet, enterprises should be based on their own development in the marketing model changes when the operation system to adjust their own to form their core competitiveness of the direction of efforts, with the popularization of the network of people's business life has undergone great changes, how to adapt to this change to create conditions for this change, is actually a process of capturing business opportunities.

The enterprise's existing market is changing from the physical market to the network market, which makes the enterprise's target market, customer relationship, enterprise organization, competition form and marketing means change, and the enterprise faces both new challenges and unlimited market opportunities. Enterprises must develop corresponding network marketing strategy, provide more valuable than competitors, more efficient products and services, expand Marketing scale, realize the strategic objectives of enterprises.

Enterprises to introduce network marketing strategy, the first choice to clear what the enterprise through Network marketing to achieve what purpose, at the same time, according to enterprise product sales channel characteristics, users, buyers demand characteristics, select a reasonable network marketing model, enterprise network marketing goals are generally divided into three categories, namely: Sales Network marketing goals, Service-oriented network marketing objectives, brand-oriented network marketing objectives, promotion of network marketing goals in addition, the hybrid network marketing goals may want to achieve the above several goals. and enterprises to achieve the above several goals through network means. The development of a reasonable network marketing strategy is particularly important.

Find a suitable network marketing platform

Due to the free and open network characteristics, the decision of the modern enterprise network to promote product transparency, as competitors easily through the network to master the industry's product information, marketing methods, so the key to enterprise network marketing competition is to win users and buyers, and how to use network integration of their own network Marketing Alliance, and the alliance resources to create a competitive advantage, the method is to the corporate web site and target buyers, enterprise product users and demand group aggregation of the site to make more network potential users understand enterprise products.

Network Marketing as a competitive strategy of enterprises, the effective use of network marketing to broaden marketing channels, reduce product prices, improve marketing revenue, through interaction with buyers, user interaction can be the first time to grasp the market demand changes to develop new products or targeted enhancement of product features, improve market feedback, Market analysis of product research and development function of the timeliness of development, so that enterprises can not only seize the market can also seize the future. Looking for the suitable network marketing platform becomes the enterprise in the Network marketing strategy implementation process one of important links.

There are so many websites that are serving the enterprise network marketing, but to integrate the Alliance resources, and provide users with product search and direct free call to the network promotion service providers are rare, and the most distinctive is a dove pigeon business search for the representative of the Alliance to promote services, Bai pigeon business search through multi-channel Alliance partners, Multi-platform rich media performance form with convenient communication to help the majority of SMEs in the shortest possible time to create their own network marketing platform. Do an image of the metaphor of corporate network promotion, like the bus, in order to reach the destination, we not only missed one after another change the results are often disappointed. In contrast, the business of the search engine is more like a taxi, users can reach the destination, the search is the user initiative to find product information, so also known as active advertising, when users need some kind of information, advertising becomes a valuable information.

Problems to be considered when developing network marketing strategy

Network as the forefront of the overall marketing strategy of the enterprise is the most important, according to the characteristics of the network combined with enterprise product attributes to develop the corresponding network marketing strategy is the prerequisite for success.

First, the nature of the product

The product nature decides the enterprise network promotion direction, according to the enterprise different product nature Enterprise should choose the target user group centralism network platform to implement the network marketing strategy appropriately.

Ii. Network characteristics

The current network of pure green commercial flow of the highest web site, its content is based on a wealth of information, so the enterprise in the implementation of network marketing must first understand the current professional business-oriented web site, corporate network Marketing to help the most direct results.

Third, the overall marketing considerations

In addition to the operation of the network marketing, the active marketing planning needs to integrate all kinds of resources and realize the maximum overall benefit.

The development trend of enterprise Network Marketing

The current one-stop network promotion platform is being paid more and more attention by enterprises and widely used, it has the advantage that through a one-stop network promotion platform can realize multi-platform network promotion effect, at the same time to professional search with a comprehensive business information services aggregated a large number of pure green business flow, For the promotion of enterprises to bring real clicks and efficient green business traffic, at the same time subversive changes in the past Pay-per-click Network Promotion, effective control of malicious clicks for enterprises to bring waste of resources costs and information feedback of the uncoordinated phenomenon, through the free independent construction station to help more without the site and need to promote the network enterprises, On the basis of not increasing any cost, have their own website and a series of network promotion services. and Bai Bai Pigeon business Search is one of its representatives, is gradually replacing the traditional network marketing methods.